Episode 23: Kurt Elster on How He 8x'd his Revenue by Niching
Double Your Freelancing Podcast
English - March 30, 2015 03:54 - 33 minutes - 23.2 MB - ★★★★★ - 77 ratingsBusiness Technology freelance freelancing consulting clients sales marketing agency agencies web development web design Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Today I talk with my good friend Kurt Elster on how he has 8x his Revenue by Niching Down into a specialized market. Kurt has turned from a generalized web developer into a Shopify specialist, and in the process he has catapulted his business to a whole new level.
To begin with, Kurt lays out a framework he follows that is necessary to specialize. He believes you need 3 things to specialize in a market:
Audience
Benefit
Technology
To cater to a range of audience needs Kurt has created both a productized services business around Shopify optimization called Website Rescue, and a consulting business to help customers get the most out of their e-commerce stores named EtherCycle.
Kurt has used this approach to be featured on the Shopify website as one of their official experts, and is currently writing a book that helps take people past their initial crowdfunding experience and into the world of e-commerce.
You can find out more about Kurt and his services over at Website Rescues and EtherCycle.
You can reach out to Kurt on Twitter @kurtinc.