DLD 274: Inside the data of loyalty
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English - January 09, 2020 14:55 - 16 MB - ★★★★ - 83 ratingsPlaces & Travel Society & Culture Leisure Aviation Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: DLD 273: Outsourcing your holiday mess making
Next Episode: DLD 275: Well-informed opinions
Loyalty programs like to talk about emotion and building relationships. But the driving factor behind all of that is data. Lots and lots of data.
Loyalty programs like to talk about emotion and building relationships. But the driving factor behind all of that is data. Lots and lots of data.
In this week’s episode we’re chatting with Mark Ross-Smith, a guy who knows way more than us about all this data. He’s run an airline loyalty program before and currently consults in the industry as part of the New World Loyalty group. He also writes extensively at Travel Data Daily.
Among the topics:
Just how different is “loyalty” in North America versus other markets?Baby steps in elite status or other tipping points that make travel better and getting passengers hookedSome interesting games that can be played with data and how programs are mining detailsAnd lots, lots more.