Exploring Starbucks Odyssey: A New Blockchain-Based Loyalty Program and NFT Community

EP.112 In this episode of the Girl in The Verse podcast, we sit down with Joe O'Rourke, co-founder and head of web3 strategy at Forum3, and co-founder of dGEN Network. Joe is helping to lead digital transformation in the loyalty space for some of the world's largest brands, including Starbucks. We dive into the details of Starbucks' new blockchain-based loyalty program and NFT community, Starbucks Odyssey. This innovative initiative includes coffee-themed NFTs that translate to real-world experiences for users. We'll explore how Starbucks is leveraging web3 technology and the polygon blockchain to enhance the Starbucks Rewards program and provide a unique, personalized experience for customers. Join us for an in-depth discussion about the intersection of coffee and crypto and the exciting possibilities of this new loyalty program. 

TOPICS:

Can you explain how the Odyssey program works and how it is different from other loyalty programs in the market?
Starbucks did one thing. Not call them NFTs but digital collectibles.
How does the Odyssey program work?
How does the Odyssey program make it easier for non crypto natives to participate in blockchain-based loyalty programs?
Are there any plans to expand the Odyssey program beyond Starbucks and offer it to other businesses or industries?

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