Don't Call Me a Guru
44 episodes - English - Latest episode: about 3 years ago -Don't Call Me a Guru is a podcast about social media strategy, from social media strategists.
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Episodes
Ep. 44 - Things we don't like on social media right now, plus why we love TikTok
June 07, 2021 18:27 - 49 minutes - 45.7 MBIn Episode 44 of Don't Call Me A Guru, Linda is joined by former co-host (still co-host? occasional co-host?) Tyler Jack Butler for a Social Conversation on a range of topics, including features we don't like about Instagram and Facebook Ads, the role of social media strategists, and many reasons why we LOVE TikTok (plus some insights for organizations considering using the platform).
Ep. 43 - Real Talk with Ryan Jespersen
May 01, 2021 01:17 - 56 minutes - 52.1 MBIn Episode 43 of Don't Call Me A Guru, Linda has a Real Talk with Ryan Jespersen, host of Real Talk—one of Canada's most popular news, politics, and pop culture talk shows. Ryan Jespersen is an Edmonton broadcaster, podcaster, and social media content creator. Real Talk is an independent, daily, online, livestreaming podcast and YouTube show that launched in November 2020, just a few months after Ryan was let go from his mainstream radio broadcasting gig. Ryan has worked in media, news and...
Ep. 42 - Influencer Disclosure Discussion with Ad Standards Canada
March 30, 2021 20:13 - 29 minutes - 26.7 MBIn Episode 42 of Don't Call Me A Guru, Linda shares excerpts from her chat with Jani Yates, President of the Advertising Standards Canada, during the March 2021 iMEDIA Digital Marketing Conference. Jani shares influencer marketing trends, discusses unions for influencers and content creators, potential disclosure emojis, best practices, and more! At the March 2021 iMEDIA Conference, the iMEDIA brand was retired and Takeaway was launched! Takeaway is an educational community that provides m...
Ep. 41: 2021 Social Media Trends + The Return of Tyler Jack Butler
January 18, 2021 16:10 - 44 minutes - 40.4 MBIn Episode 41 of Don't Call Me A Guru, former podcast co-host and co-founder Tyler Jack Butler makes his triumphant return! Plus: Tyler and Linda discuss some social media trends and strategies for 2021 as is usually the case for a January episode. LEARN MORE ABOUT THIS EPISODE
Ep. 40: Artist AJA Louden's Approach to Social Media
December 18, 2020 16:35 - 40 minutes - 37.1 MBIn Episode 40 of Don't Call Me A Guru, host Linda Hoang chats with amiskwaciwâskahikan (Treaty 6, Edmonton, Alberta)-based artist AJA Louden who shares his approach to using social media as an artist—benefits, challenges, considerations around Instagram's effect on art, providing value online, an exciting local project called Paint the Rails and more! AJA's insights are a must for any established or up-and-coming artist, but broader social media lessons can also be gleaned for those working ...
Ep. 39: Behind the Scenes of Some Good News (SGN) Social Media with Alberta Agency Arcade
November 19, 2020 16:02 - 48 minutes - 44.4 MBIn Episode 39 of Don't Call Me A Guru, host Linda Hoang chats Mike and Mitzi Payne of Alberta creative agency Arcade, about their work managing social media for the global brand Some Good News (SGN) starring actor John Krasinski. The duo share their approach and lessons learned working on SGN social media, plus advice for those doing social for organizations that may not be as obviously fun ;) LEARN MORE ABOUT THE EPISODE About Some Good News Some Good News is a popular web series create...
Ep 38: How Alberta Doctors are using social media
October 21, 2020 17:03 - 44 minutes - 40.7 MBIn Episode 38 of Don't Call Me A Guru, host Linda Hoang chats with Leopold McGinnis and Stephanie Usher of the Alberta Medical Association (AMA) about the association's approach to social media, how it has used social media to communicate to the public and support its members during contract negotiations with the province, successes, challenges, lessons learned, how the AMA used TikTok, and advice to share for other social media managers. LEARN MORE ABOUT THE EPISODE For over 100 years, t...
Ep 37 - How Small Food Businesses Are Using Social Media During the Pandemic
May 26, 2020 14:57 - 30 minutes - 27.9 MBIn Episode 37 of Don't Call Me A Guru, host Linda Hoang explores how social media has helped / is being used by local businesses during the pandemic, with guests Steve Brochu, owner/chef of Milk Crate Edmonton, Stephanie Ould, social media manager of the Edmonton Downtown Farmers' Market, and Ellie Huang, who has been helping Chinatown restaurants get up and active on social media. Steve, Stephanie and Ellie share their approaches to social media before and during the pandemic, their socia...
Ep 36 - How a comedian uses social media to build community engagement
April 23, 2020 23:17 - 50 minutes - 45.9 MBIn Episode 36 of Don't Call Me A Guru, host Linda Hoang chats virtually (as is the new normal) with popular Canadian comedian Lars Callieou who shares his approach to using social media to build his online brand and business as a stand-up comic, engaging community, growing your network, and staying positive online. Follow Lars on Twitter and Instagram @ExtraLars.
Ep 35 - iMEDIA Call-In Extravaganza (Digital Marketing Tips from a Range of Experts)
March 14, 2020 01:43 - 1 hour - 65.1 MBIn Episode 35 of Don't Call Me A Guru, host Linda Hoang is joined by former co-host and co-founder Tyler Jack Butler, along with a cast of characters in a special iMEDIA Call-In Extravaganza featuring digital and social media marketing tips from experts who would have spoken at the 2020 iMEDIA Conference had it not been postponed due to COVID-19. We also discuss social and crisis comms related to COVID-19! Excuse the poor and differing audio quality, this episode was recorded creatively usin...
Ep 34 - 3 Social Media Trends for 2020
February 23, 2020 16:53 - 29 minutes - 40 MBIn Episode 34 of Don't Call Me A Guru, host Linda Hoang chats with herself (lol) about three Social Media Trends to consider this year (2020), plus advice on why and how you might integrate these trends into your social media work. The trends are: TikTok, private engagement, and longer captions!
Ep. 33 - Building Your Brand & Career Using Social Media
January 20, 2020 22:52 - 1 hour - 91.9 MBIn Episode 33 of Don't Call Me A Guru, host Linda Hoang chats with Holly Baker (@inthefunlane) and Christina Dennis (@theDIYmommy), who have both built their brands and careers using social media (particularly in the design industry). Holly and Christina share how they approach engagement, experimenting with new features, dealing with negativity online, and how sharing their passions on social media ultimately led to entire careers and personal brands, offering insights and tips for social m...
Ep 32 - Social Media in the Farming Industry
December 03, 2019 04:15 - 59 minutes - 109 MBIn Ep. 32 of Don't Call Me a Guru, host Linda Hoang is joined by farmer Ash Armstrong of Armstrong Acres, and Alberta Open Farm Days marketing coordinator Nicola Doherty to discuss social media strategies and tactics in the farming and agriculture industry—with takeaways that apply for social media managers in all industries!
Ep 31 - Social Media in the Federal Election
October 19, 2019 23:35 - 58 minutes - 107 MBIn Ep. 31 of Don't Call Me a Guru, host Linda Hoang is joined by political experts Dave Cournoyer and Katherine O'Neill who help analyze social media strategies and tactics in the 2019 Federal Election, social media in politics as a whole, and sharing general social media insights and advice that can be applied in all industries.
Ep 30 - Social Media News, Updates, Features You May Have Missed
September 30, 2019 19:00 - 24 minutes - 56.9 MBIn Ep. 30 of Don't Call Me a Guru, host Linda Hoang catches you up on social media news, updates, features, and reports you may have missed over the summer.
Ep 29 - Social Media and the Edmonton Fringe Festival
July 22, 2019 20:54 - 43 minutes - 79.9 MBIn Ep. 29 of Don't Call Me a Guru, host Linda Hoang is joined via Skype by Megan Dart, Communications Specialist with the Edmonton Fringe Theatre, who shares insights on what goes into managing content creation for the largest and longest-running Fringe Festival in North America! (We apologize for the not-the-best-Skype-audio quality!)
Ep 28 - Social Media in the Video Game Industry
June 20, 2019 17:16 - 42 minutes - 78 MBIn Ep. 28 of Don't Call Me a Guru, host Linda Hoang is joined via Skype by Jesse Anderson, Global Community Manager for Anthem, an online, multi-player action role-playing video game developed by BioWare (Electronic Arts), who shares insights into community management and social media in the video game industry.
Ep. 27 - Social Media & Content Strategy with Tourism Calgary
May 24, 2019 17:54 - 46 minutes - 84.5 MBIn Episode 27 of Don't Call Me a Guru, host Linda is joined by Tourism Calgary's Manager of Content Marketing, Kyle Russell, to discuss how the popular tourism board develops its own content, works with individuals and influencers to create user-generated content, tips for social, digital and content teams big and small, and more!
Episode 26 - Social Media and Animal Rescues
May 13, 2019 17:56 - 45 minutes - 83.3 MBIn Episode 26 of Don't Call Me a Guru, host Linda is joined by Kath Oltsher, co-founder of Zoe's Animal Rescue, to discuss the rescue's experience using social media, tips for other rescues, how to deal with negative comments, staying on 'brand'/'on message', organizing volunteers, the upcoming June 1, 2019 Edmonton International Cat Festival and much more!
Episode 25 - Social Media in Journalism & Politics
April 06, 2019 16:36 - 58 minutes - 106 MBIn Episode 25 of Don't Call Me a Guru, host Linda is joined by Canadian Senator and former journalist of 30 years Paula Simons to discuss Paula's experience with social media in journalism and politics, and how you can apply her approaches to your work in social media.
Ep. 24 - Using Social Media to Build Brand & Community
March 27, 2019 02:47 - 1 hour - 119 MBIn Episode 24 of Don't Call Me a Guru, host Linda is joined by Brittney Le Blanc (@britl), an Edmonton social media influencer, community builder and social media manager who has worked in news, start-ups and the travel industry. Brittney and Linda discuss how social media can be used to build community, your personal brand, social media and influencer marketing strategies and tactics in the travel industry, and how Instagram hates Brittney (lol).
Ep. 23 - Lessons Learned at iMEDIA Social Media Digital Marketing Conference
March 14, 2019 01:12 - 39 minutes - 72.4 MBIn Episode 23 of Don't Call Me a Guru, former co-host Tyler Jack Butler makes a special return to the podcast to chat with Linda Hoang about strategies and lessons learned, and ideas sparked, from the March 2019 iMEDIA social media / digital marketing conference!
Ep. 22 - A Photographer's Instagram Insights
January 17, 2019 17:27 - 48 minutes - 89.4 MBIn Episode 22 of Don't Call Me A Guru, Linda Hoang sits down with Tracey Jazmin Photography who shares her Instagram insights including branding/lifestyle photography an increasing number of bloggers and Instagrammers are requesting.
Ep. 21 - Social Media in the Office of the Mayor
December 13, 2018 05:14 - 47 minutes - 86.4 MBEp. 21 - Social Media in the Office of the Mayor by Don't Call Me A Guru
Ep. 20: Social Media at the #newRAM
November 21, 2018 15:32 - 47 minutes - 86.8 MBLearn about the social media strategy and execution leading up to and during the opening of the #newRAM—Royal Alberta Museum—western Canada's newest and largest museum.
Ep. 19: Tyler's Last Pod
September 27, 2018 19:26 - 25 minutes - 34.9 MBTyler and Linda reflect on the past, present and future (Don't worry! The pod isn't ending!) of Don't Call Me A Guru. Don't Call Me A Guru is a proud member of the Alberta Podcast Network, powered by ATB.
Ep. 18: SocialWest Debrief
June 18, 2018 00:46 - 17 minutes - 23.7 MBLinda and Tyler go through their highlights from SocialWest 2018 while driving home on the QEII. Hear Linda on AI, Tyler on his presentation and ATB's brand activation, and the comforting pitter-patter of rain on the windshield. Don't Call Me A Guru is a proud member of the Alberta Podcast Network, powered by ATB.
Ep. 17: Catchin' Up
June 10, 2018 21:02 - 53 minutes - 73 MBAfter an unscheduled break, our hosts discuss a secret wedding, a cat festival, HQ trivia, Instagram stories, and, of course, the latest social media news. Don't Call Me A Guru is a proud member of the Alberta Podcast Network, powered by ATB. There, we remembered to put that in the description.
CousinPod 2018
April 11, 2018 01:57 - 47 minutes - 65 MBWhat kind of content are teens engaging with, and how can you get your content in front of them? We went right to the source. Linda’s teen cousins return for our second annual CousinPod episode. Also, Tyler and Linda realize exactly how uncool they’ve become. Don't Call Me A Guru is a proud member of the Alberta Podcast Network, and Tyler remembered to put that in the episode description for once.
Ep. 15: Live at iMEDIA 2018
March 10, 2018 14:47 - 34 minutes - 47.3 MBLinda and Tyler come at you LIVE from iMEDIA 2018, where they chat with keynotes Tyler Lessard and Yang Han about the future of marketing, bias in the tech industry and building IKEA furniture. Enjoy this first-ever LIVE POD!
Ep. 14: Big Questions for 2018
January 09, 2018 01:57 - 34 minutes - 65.3 MBLinda and Tyler ask the big questions in their first episode of 2018. Do your followers trust influencer marketing? Should your brand be on YouTube? Are social and media splitting up? And the biggest question of them all: is this the year that brands start giving a shit about social media? Don't Call Me A Guru is a proud member of the Alberta Podcast Network, powered by ATB.
Ep. 13: Long Tweets and Short Stories
November 26, 2017 17:22 - 26 minutes - 36.4 MBLinda and Tyler discuss 280 character tweets, Facebook and Instagram stories, and how to convince your clients that follower count doesn't matter.
Ep. 12: Bold New Horizons
October 29, 2017 17:40 - 36 minutes - 50.8 MBYour hosts chat about starting new social media job, Facebook stories, 280-character tweets, Snapchat (the number one social network for teens), and ATB Financial's new Facebook virtual assistant.
Ep. 11: Behind the Edmonton Oilers Social Media Accounts
September 29, 2017 03:06 - 42 minutes - 48.2 MBYour hosts interview Ryan Frankson, the Director of Social Media & Publications for the Edmonton Oilers. They chat about what it's like to plan and execute the social media accounts of an NHL hockey team in an hockey-crazy city.
Ep. 10: You Don't Have To Post All The Time
August 22, 2017 22:29 - 40 minutes - 46.6 MBWhat should you share when there's nothing to share? Our hosts answer this age-old question, and chat about Tyler's first Influencer Marketing experience, changes to Facebook Groups, self-directed Snapchat Ads, and reflections on the first year of Instagram stories.
Ep. 9: What's New in Social Media
July 17, 2017 22:29 - 39 minutes - 44.9 MBSocial media doesn't go on vacation, but social media managers do! Our hosts catch up on changes to Twitter, Instagram, Facebook and Snapchat discuss how they'll be integrating those changes into their strategies.
Ep. 8: Social Media and Mental Health
May 11, 2017 14:22 - 30 minutes - 35.1 MBOur hosts interview Deepika Miitra, a therapist, stress expert and self-care advocate, about how to have a healthy relationship with social media, both as a marketer and a person.
Ep. 7: All The Stories
April 18, 2017 19:23 - 26 minutes - 30.8 MBTyler and Linda chat about Snapchat Stories, Instagram Stories, Facebook Stories. All the stories!
Ep. 6: Is Twitter Dead? (Hint: No)
April 11, 2017 00:59 - 11 minutes - 12.8 MBLinda and Tyler interview Jennifer Hollett, head of news and government for Twitter Canada. They chat about the state of Twitter, and ask the question on every marketer's mind: is Twitter dead?
Ep. 5: Live Video
February 26, 2017 02:01 - 38 minutes - 43.6 MBOur hosts discuss the next big trend on social media: livestreaming. Find out what makes a great live video experience and learn what you need to know to get started with your livestreaming strategy.
Ep. 4: How Are Teens Using Social Media?
February 02, 2017 03:16 - 55 minutes - 64 MBOur hosts chat with Linda's teenage cousins about how the kids are using social media. Get ready to feel old.
Ep. 3: Politics and Social Media
December 31, 2016 18:43 - 1 hour - 73.7 MBOur hosts recap the top social media news from 2016, and look ahead at the year to come. They are then joined by Dave Cournoyer, politics blogger and publisher of daveberta.ca, to chat about social media in the world of politics.
Ep. 2: Social Media for Non-Profits
December 07, 2016 20:47 - 43 minutes - 100 MBOur hosts discuss Twitter Moments, the death of Vine, and uncomfortably romantic Bitmojis. They are joined by Devin Komarniski, who manages social media for The Bissell Centre, a non-profit in Edmonton. Oh yeah, and Devin ends up rapping.
Ep. 1: The Beginning
October 29, 2016 03:02 - 29 minutes - 51.3 MBSocial media strategists Tyler and Linda introduce themselves, their views on social, and discuss the latest news in the world of social media. They also say "um" a lot. They're pretty new at this whole podcast thing.