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The Power of Story with Mike Pacchione
Domino Experience Podcast
English - July 23, 2014 21:18 - 32 minutes - 30 MBCareers Business News Business News business conversion marketing relationships sales Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Building a Site and Brand Through Connections with Erin Chase
The most important thing you can do as a business is to include stories that resonate with their customers. If you stay stagnant then people in your industry will leapfrog over you.
The more you can communicate why you are trying to help people the easier it is to create a relationship.
Mike explains how to paint a picture that allows customers to see how you can create success through their eyes. It comes down to showing people how things could work versus telling them how you can help them.