Doing It For The Kids
110 episodes - English - Latest episode: 3 months ago - ★★★★★ - 6 ratings*GOLD Best Business Podcast — British Podcast Awards 2021*
*BRONZE Best Business Podcast — British Podcast Awards 2020*
The podcast for parents who work freelance. Hosted by Frankie Tortora and Steve Folland. Get involved! Use #DIFTKpodcast on Twitter and Instagram, and join in the conversation in the DIFTK Community. To join, go to https://www.doingitforthekids.net/
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Episodes
When you’re nervous about public speaking
March 14, 2024 08:03 - 20 minutes - 9.39 MBIn this episode, Frankie Tortora and Steve Folland have a chat in response to a question from wedding florist Esme Ford. Esme says: “Hi Frankie & Steve! I am giving a 10 minute talk next week and I need your help. Public speaking is something I never do, so I had a little practice and filmed myself doing my talk and my voice is soooooo wishy washy. I hate it when I ‘ummm’ a lot so try to actively pause instead, but then the flow of the talk is all wrong? I just feel like my voice has n...
Should you put your prices on your website?
February 29, 2024 09:43 - 20 minutes - 24.8 MBIn this episode, Frankie Tortora and Steve Folland have a chat in response to a question from Detective Babs Harris aka Anonymous. “I work with corporate clients around workshop facilitation and keynote speaking. My question is around pricing transparency. I am finding that I am getting lots of enquiries (which I am very grateful for!). Most of the time I respond via email with my fees and the potential client doesn't have the budget. I would say this happens three quarters of the time. ...
When testimonials give you the ick
February 01, 2024 09:42 - 18 minutes - 8.38 MBIn this episode, Frankie Tortora and Steve Folland have a chat in response to a question from Detective Roxanne Maxwell aka Anonymous. She says… “I had a situation recently where I responded to somebody who I know really well offering to help me with something. I said yes, appreciated the service they did for me and I paid them for that service. Afterwards, they asked if I’d be happy to give a testimonial and I said, ‘sure — how about you draft something and I’ll tweak it?’ They sent me...
When you’re thinking of starting a side project
January 18, 2024 09:25 - 20 minutes - 9.27 MBIn this episode, Frankie Tortora and Steve Folland have a chat in response to a question from project management expert Nina Lenton. Nina says: “As well as my work as a freelance project director and manager, I have a blog on the subject of everyday joy (in life and work), which I write on every now and then. I’d like to do more with it, but am afraid I could easily spend all of my time doing that instead of paid work, which of course isn’t really sensible! How do people who have simi...
When you want to ‘do good’ via your business
November 30, 2023 09:38 - 20 minutes - 9.22 MBIn this episode, Frankie Tortora and Steve Folland have a chat in response to a question from Lametta Truffleballs AKA Anonymous. They say… “Hi Frankie & Steve, I see a lot of freelancers ‘doing good’ with their business, donating x % to the planet or to another good cause. I really like this idea, but — with two small children, one of which is still in a private nursery — I feel like I just don’t have the spare money to do this? Should I just suck it up and do it anyway?? Help!” What w...
When you’re setting up as a freelance consultant
November 16, 2023 05:00 - 19 minutes - 32.6 MBIn this episode, Frankie Tortora and Steve Folland have a chat in response to a question from Colin Parks AKA Anonymous. They say… “Hi Frankie and Steve I’ve worked for a company (employed) for over 12 years. It’s grown from 50 people to a 5,000+ strong agency. I work with digital technology as an Account Director and I’ve managed some decent clients. My key skills are listening to, understanding and challenging client requirements, and then translating them into actionable, achievable ...
Sticking to your values
November 02, 2023 05:00 - 19 minutes - 8.97 MBIn this episode, Frankie Tortora and Steve Folland have a chat in response to a question from Grace Abell, designer at Abell Design — a brand and digital creative studio. She says… “To cut a long story short — I’m a seasoned freelancer who is just getting back into working evenings as I’m caring for twins during the day. My problem is this: As I do not have the capacity for project work, I’m now taking on small tasks from one agency whose fingers are in many pies. I have a set of ethica...
Stop, Collaborate & Listen
October 12, 2023 06:00 - 19 minutes - 8.97 MBIn this episode, Frankie Tortora and Steve Folland have a chat in response to a question from Emma Roberts, director at Social Qual. Emma says: “You know when you stumble upon someone fab, and your brain goes ‘ooh, collaboration potential’? Perhaps we meet on LinkedIn and then organise a cuppa or intro call. We chat, we laugh, we bond over work joys and woes... and then we part with that cheerful, 'let's collaborate soon' but then… often our busy lives take over. I'm on both sides of t...
We made it to 100 episodes!
September 21, 2023 09:05 - 20 minutes - 9.4 MBTo celebrate 100 episodes of DIFTK, Frankie & Steve answer a bunch of quick fire questions! And a HUGE thank you to everybody that has listened, reviewed, sent in a question or a comment. Wouldn't be the same without you. Thank you. ••• Frankie Tortora's website Steve Folland's website Steve's podcast - Being Freelance Doing It For The Kids website DIFTK Instagram DIFTK Twitter Support DIFTK on Ko-Fi
When you feel like an imposter
July 06, 2023 09:08 - 18 minutes - 8.44 MBIn this episode, Frankie Tortora and Steve Folland have a chat in response to a question from Lucy Critchley, founder of Untold Creative Services. Lucy says: “I use Canva A LOT. My clients find it super simple (mostly!) so it just makes sense. I’ve never learned how to use Illustrator/Photoshop etc but I feel like I should…? I think it would be a good skill to have and could be a benefit to my business in terms of being taken seriously with design/graphics/socials work. But I haven’t a...
When your parenthood is used to reduce your rate
June 22, 2023 04:00 - 20 minutes - 9.22 MBIn this episode, Frankie Tortora and Steve Folland have a chat in response to a question from Anonymous, AKA Lotus Vanreisel. Lotus says: “Hello freelance friends! I'd like your opinion on an email I’ve received from one of my longest and most favourite clients… After months of no work and no contact, she asked me last month if I have any availability in the next few weeks. I said ‘yes’ and also told her that my rates had gone up since we last spoke. Here is her reply: "So I'd love to ...
When you’ve got too much work to do
June 08, 2023 04:00 - 21 minutes - 33.3 MBIn this episode, Frankie Tortora and Steve Folland have a chat in response to a question from designer, coder and illustrator Andi Best. Andi says: “I can't go on like this — I think I need to give in and ask for help! I am inundated with work and the enquiries keep coming, which is a great problem to have, but I don’t know what to do about it. Previously I've mitigated large volumes of work by quoting higher or asserting my unavailability — ultimately turning work away. For a "busy peri...
Build something new or stick with existing client work?
May 25, 2023 04:00 - 20 minutes - 9.5 MBIn this episode, Frankie Tortora and Steve Folland have a chat in response to a question from Anonymous, AKA Zoe Honeysuckle. Zoe says: “Hi Frankie and Steve, I've been running my own business since May 2020 (with a 5 month old in tow!) and I feel fairly well versed with the peaks and troughs of freelance life. However, over the past few months I've noticed a few clients who are on my smaller packages/retainers drop off because of financial reasons. All good, and all totally understandab...
Making time for voluntary work (or not?)
May 11, 2023 04:00 - 18 minutes - 30.4 MBIn this episode, Frankie Tortora and Steve Folland have a chat in response to an excellent question from copywriter Lucette Funnell. She says: “I’ve been approached by a local charity about a volunteer position. I’m interested in what they’re doing and definitely feel I could add value. But where on earth would I find the time?! And as a chronic over-thinker who always ends up taking longer than planned to do everything… And who already has a list as long as my arm of things to do for my ...
The best things to outsource
March 16, 2023 05:00 - 20 minutes - 9.57 MBIn this episode, Frankie Tortora and Steve Folland have a chat in response to an excellent question from Sophie Greenwood, founder of Ink & Bear. She says: “I recently invested in a rebrand of an online event that I run (Super Seconds Festival) — I worked with an illustrator (Vicky Hughes) and loved the process from start to finish. I loved setting a brief and having someone else be able to do the work a million times better that I could do it. Now I'm slightly addicted to the idea of ge...
How to get your very first clients
February 23, 2023 05:00 - 19 minutes - 17.7 MBIn this episode, Frankie Tortora and Steve Folland have a chat in response to an excellent question from artist and illustrator Lisa Callaghan. She says: “As an aspiring creative freelancer, what do you recommend as being the first steps towards generating paid work? How do you get those very first paying clients? I'm already on social media, putting my work out into the world (well, to all of my 25 followers!). I've also looked at platforms like UpWork and haven't found any projects that...
Approaching clients you don’t (yet!) have a relationship with
January 26, 2023 05:00 - 20 minutes - 9.58 MBIn this episode, Frankie Tortora and Steve Folland have a chat in response to an excellent question from designer Jason Hunt. He says: “I occasionally get the urge to approach a company who I think are doing their brand absolutely no favours and underselling what I know to be brilliant. I'm a designer, so approach this from a branding and design perspective (though of course their copy might also be shit!) This has never worked, and I rarely even entertain it these days, but I have a comp...
How to prioritise when everything is a priority
January 12, 2023 07:00 - 19 minutes - 30.9 MBIn this episode, Frankie Tortora and Steve Folland have a chat in response to an excellent question from wedding videographer Charlene McNabb. She says: “Hi Frankie and Steve! Happy New Year! I'm sitting here with a notepad. Two actually. One has my 'to-do' list on it that I created before Christmas (check me out for being super organised). The other has what to prioritise over the next 6 weeks, but here's where the overwhelm has come flooding in. When you're running your own business an...
Awards: Yay or Nay?
December 08, 2022 09:29 - 20 minutes - 9.6 MBThis week Frankie Tortora and Steve Folland have a chat in response to an excellent question from website lead generation consultant Tom Garfield. He says: "Are awards worth it? Do you get business from them? Is it worth the effort of entering? Do clients care about them? Should we be applying for as many as we can?! It seems like winning awards is a good idea, but I just don't know what to think." What would your advice be? Let us know your thoughts using #DIFTKpodcast on Twitter and In...
Keeping in touch with old clients
November 24, 2022 08:32 - 21 minutes - 19.3 MBThis week me (Frankie Tortora) and him (Steve Folland) have a chat in response to an excellent question from Dex Sorbet AKA Anonymous. They say: “I’ve worked on two excellent projects for a really high profile client in the past year. When the projects finally went live I dropped them an email to say how great they were and how happy I was to have been a part of them. I got a lovely reply that ended with — ‘please do keep in touch for any future projects that might be up your street.’ ...
How to take time off at Christmas
October 20, 2022 10:57 - 20 minutes - 9.33 MBThis week Frankie Tortora and Steve Folland have a chat in response to an excellent question from brand and visual identity designer Matt Jones. He says: “After years of having a full-time job, I always knew exactly when I would be off for Christmas, when I would be returning and not having to worry about projects or answering emails while I was off. This is my first year as a full-time freelancer approaching Christmas and I'm worried about being able to 'switch-off' over the holiday seas...
How to market a ‘boring’ business
October 06, 2022 07:59 - 20 minutes - 30.5 MBThis week Frankie Tortora and Steve Folland have a chat in response to an excellent question from accountant Claire Owen-Jones. She says: “I have a ‘boring’ business and make a ‘boring’ podcast. I’m okay with that — I’m an accountant so I am very familiar with DULL — but I struggle with how to market it. Via the podcast I answer common accountancy questions. This week’s episode is 7-10 minutes of me explaining payments on account, for example. How can I make the un-fun more memorable and...
How to get the most out of a coworking space
September 22, 2022 07:00 - 21 minutes - 10 MBThis week Frankie Tortora and Steve Folland have a chat in response to a question from writer, editor and proofreader Louisa Ellins. She says… “Dear Frankie and Steve, As much as I love my office in the box room, I keep hearing that co-working spaces are a great place to meet potential clients, and I sometimes miss the office chat from my employed days. I've decided to dip my toe into co-working spaces after the school summer holiday break, and I've found that there's several different...
When you work 9-3 but your clients work 9-5
September 08, 2022 08:36 - 21 minutes - 19.8 MBThis week Frankie Tortora and Steve Folland have a chat in response to a question from Rosie Bakewell aka Anonymous. She says… “I’m working alongside another freelance consultant on a project, and our client is a big corporate organisation. As a mum to a 5-year old daughter, I only work in school hours and during school term-time. However, none of the people I work with have children, so they work 9 to 5 (and more). AND the client has team members in the US who aren’t available until 2pm...
When you only ever get into the ‘zone’ just before pickup
July 14, 2022 09:15 - 20 minutes - 9.23 MBThis week Frankie Tortora and Steve Folland have a chat in response to a question from inclusion and equality consultant Beth Cox. She says: “How do I get into the zone earlier in the day? Pre-child my working hours were 10-7, with my best work done between 3 and 7 - it took me that long to really get into the flow. The thing I've struggled with since having a child at nursery and school is that I tend to hit the elusive 'flow' approximately 20 minutes before I have to pick up my child. ...
Butt-saving clauses you need in your contract
June 23, 2022 08:40 - 20 minutes - 30.1 MBThis week Frankie Tortora and Steve Folland have a chat in response to a question from WordPress developer Morena Fiore. She says: “Hi Frankie and Steve, I'm a web developer specialising in WordPress and SEO. I'm still fairly new to freelancing and am wondering if my clients' contract is strong enough. I think I've covered myself for scenarios I've already experienced, but I worry there might still be things I haven’t accounted for because I've just not experienced them yet?? So my q...
When you're worried about offering 'too many' different services
May 26, 2022 08:16 - 19 minutes - 9.12 MBThis week Frankie Tortora and Steve Folland have a chat in response to a question from copywriter and freelancing mentor Laura Smith. She says: “Hey Frankie and Steve, Can you help me figure this out? I'm a freelance copywriter that has worked with a lot of small business owners on their content. The more I worked with them, the more I realised I really liked the extra conversations they were having with me about how to start a business. So much so, I launched a mentoring programme for ...
When you're full-time freelance, and full-time employed at the same time
May 12, 2022 10:13 - 19 minutes - 9.05 MBThis week Frankie Tortora and Steve Folland have a chat in response to a question from interior and events stylist Sally Cullen. She says: “Hey Frankie, Steve and the DIFTK community, Last year when we were still deep in lockdown I was asked if I would like to cover maternity leave on a magazine for a year. I wasn't sure what was in store for my freelance career as an interiors stylist at that point (thanks Covid) so I said yes on the proviso I could still keep all my regular client work...
Surviving the school holidays
April 28, 2022 09:39 - 20 minutes - 9.62 MBThis week Frankie Tortora and Steve Folland have a chat in response to a question from project manager and editor Rose Parkin. She says: “Talk to me about school holidays. We’re currently in the second week of Easter, but the summer break is looming. Both me and my partner are freelance and we have two kids aged 5 and 8. We don't tend to do a huge amount of holiday clubs (maybe 1-2 days a week at most) so the kids end up having a fair bit of screen time so that we can juggle work, cooki...
How to decide what your freelance business will be
March 31, 2022 12:44 - 20 minutes - 29.4 MBThis week Frankie Tortora and Steve Folland have a chat in response to a question from Detective Rene Hammer aka Anonymous. They say: "Hi Frankie & Steve, My partner hates their job. Like, really hates their job. Meanwhile, they see me being busy and wearing all the hats — but happy working freelance. So I’ve been softly encouraging them to become self-employed too. They’re coming round to the idea. But crucially, they haven’t fully figured out what it is they would actually DO as a fre...
WTF to do when everything costs more
March 17, 2022 13:54 - 20 minutes - 9.27 MBThis week Frankie Tortora and Steve Folland have a chat in response to a question from website marketing specialist Tom Garfield. He says: “Life costs so much more now! Fuel, heating, food, clothes, EVERYTHING is way more expensive. I shudder every time I hear the letterbox clunk, wondering what bill is coming for me next. I don't want to dip into savings or reduce my pension payments. That feels like a bad plan… Do I raise my prices to keep up instead? Can I use the cost of living crisi...
Choosing the 'right' name for your business
January 27, 2022 09:08 - 19 minutes - 28.4 MBThis week Frankie Tortora and Steve Folland have a chat in response to a question from coach Rachael Middleton. She says: “Dearest Frankie, Steve and the DIFTK crew, I've been working on my business about a year now and have a name and logo already BUT I recently attended a webinar where the host made a point about words that trigger potential clients. This can have a negative impact too. My ideal client base are traditionally a weary group (farmer's stressed out partners who may be frown...
Getting back out into the real world (or not)
December 09, 2021 06:00 - 20 minutes - 9.51 MBThis week Frankie Tortora and Steve Folland have a chat in response to a question from accountant and business consultant Caroline Boardman. She says: “How is everyone getting back out into the real world? Obviously everyone feels differently about this — some of us can't wait for more face to face client meetings and networking events, some have enjoyed the online world and Zoom and comfort of own homes... How is everyone managing the transition back to reality? Slow and steady or 100 mi...
When you just can't get any rest
November 25, 2021 10:44 - 20 minutes - 29.2 MBThis week Frankie Tortora and Steve Folland have a chat in response to a question from communications consultant Sarah Randall. She says: “How on earth does anyone get any rest. Like, real restful rest? I feel like for the past 18 months I've been waiting for a break, but it never comes. I need to find a way to make it happen. The flipping pandemic means that I have way less support from family, increased work pressures… my husband also runs his own business that's been pretty smashed to...
How to promote yourself when speaking at an event
November 11, 2021 09:23 - 21 minutes - 9.72 MBThis week Frankie Tortora and Steve Folland have a chat in response to a question from Detective Agnes Armstrong AKA Anonymous. She says: "What is an appropriate level of self promotion when doing a talk? I have been asked to do a talk on Imposter Syndrome for 150 female leaders in an organisation. Naturally I don't feel in the slightest bit confident I am able to do this or the right person for the job, but given the topic I feel that is exactly why I should, and so for that reason I am i...
How to get over a (client) breakup
October 21, 2021 06:00 - 20 minutes - 28 MBThis week Frankie Tortora and Steve Folland have a chat in response to a question from Detective Val Abbott AKA Anonymous. She says: “How do you get over a client breakup? Recently I had a client who I felt I worked really hard on. Prioritising their work when it was dropped on me at the last minute, replying to whatsapp at any given hour, working weekends (I know, I know) only to receive a message to say that they felt I was too busy and had found another agency to replace me. Whilst I k...
Planning your maternity leave as a freelancer
September 30, 2021 08:40 - 20 minutes - 9.65 MBThis week Frankie Tortora and Steve Folland have a chat in response to a question from Detective Serena Steele AKA Anonymous. She says: “I’m expecting my second baby later this year. Do you have any tips on planning maternity leave (pre- and post-birth) and maybe around lining up work for 2022? I don’t want to prepare too much because I don’t know how I’ll feel after the birth. But I also don’t want to go into this without a plan! I love the idea of taking all the time I need but I don’t ...
When your creative business isn't creative anymore
September 16, 2021 13:32 - 20 minutes - 27.9 MBThis week Frankie Tortora and Steve Folland have a chat in response to a question from web and graphic designer at Spurwing Creative — Claire Wood. She says: “Hi both! My current dilemma is a question I keep coming back to and yet have never found a way to resolve. I started my freelance business 13 years ago and over the years my role has moved from a predominantly creative business into a more developer/online business. I love designing and creating but now find that I am so bogged dow...
End of term bye-byes
July 22, 2021 08:46 - 2 minutes - 1.21 MBA very quick message to say that we won't be doing a full episode this week after all as we've just got too much to do on the last week of term!!! WAAAAAHHHH. Apologies for the quality of Frankie's audio. She messed up. #awardwinning
When your agency is just, er, you
July 15, 2021 05:21 - 20 minutes - 28.2 MBThis week Frankie Tortora and Steve Folland have a chat in response to a question from Founder & Designer at See, Think, Do — Jason Hunt. He says: “OK DIFTK crew! The (for me at least) perennial question has come around again... How do I credibly present my agency as a viable team when actually, it's just me?? The reality is that my agency is just me, and that I outsource/sub-contract anything I don't do or have no time to do, but I have a sense that in an imminent pitch — that may not ...
Retainers: WTF
June 24, 2021 09:36 - 20 minutes - 9.55 MBThis week Frankie Tortora and Steve Folland have a chat in response to a question from sportswear designer Lily Pawley. She says: “Retainers. The holy freelance grail. But WTF?? I've got one with a client I’ve worked with a fair bit before, it's new and shiny but now I'm in a weird relationship with the client — Am I freelance? Am I an employee? From working out how to allocate my time (them, other clients, life, smalls) to which email account I need to use (the one they set up for me — wh...
Breaking up with a difficult client
June 10, 2021 06:10 - 18 minutes - 25.9 MBThis week Frankie Tortora and Steve Folland have a chat in response to a question from Detective Quinn Finn, aka Anonymous. They say: "I know this has been discussed in the group and on the podcast so others are doing this too... Over the last 12 months I have made the decision to stop working with certain clients who either don't pay me, take the piss with their expectations of my time or just aren't a right fit for whatever reason. It's my business, I can choose who to work with, right? ...
Finding your 'thing'
May 20, 2021 19:50 - 19 minutes - 9.18 MBThis week Frankie Tortora and Steve Folland have a chat in response to a question from Detective Tom Snow, aka Anonymous. They say: “Hi Frankie and Steve, My partner is a very creative person, but is currently doing an employed job that helps others in creative education, but is bogged down with institutional admin, company politics, meetings etc. It doesn't allow her to be creative herself. I'd like to encourage her to take the leap to become self employed and find the thing she loves do...
Coping with professional 'ghosting'
May 06, 2021 05:30 - 20 minutes - 27.1 MBThis week Frankie Tortora and Steve Folland have a chat in response to a question from Detective Jason Chase, aka Anonymous. They say: “My question is about professional 'ghosting'... spooky! I was recently in touch with an old acquaintance who now works with a big organisation that I have been interested in working with for a while. This person encouraged me to pitch for quite a big contract, chatted through the project with me on the phone and even read through my ideas and made encourag...
When you're not sure about a new opportunity
April 22, 2021 09:59 - 20 minutes - 19.2 MBThis week Frankie Tortora and Steve Folland have a chat in response to a question from coach, leader and feminist Lisa Townsend. She says: “I need some help to work out which opportunities are for me and which to say no to! An opportunity to collaborate comes my way for example and my mind automatically lists off all the negatives/worst case scenarios. I've been wondering lately if that’s just the fear of feeling like I've potentially got someone else to answer to (which is why I left empl...
Putting ourselves back together
March 25, 2021 06:55 - 19 minutes - 26.6 MBThis week Frankie Tortora and Steve Folland have a chat in response to a question from Kate Nikityuk, founder of Questime. She says: “How do you put yourself back together if all you want to do now the kids are back in school is lay down and stare out of the window? I allowed myself a day of rest on Monday. It is already Thursday and I am still not a rock star 'nailing it'. More like a jellyfish answering a few enquiries from clients and delegating bare minimum to the team. My list of wo...
When your clients are always late
March 11, 2021 09:26 - 20 minutes - 19.1 MBThis week Frankie Tortora and Steve Folland have a chat in response to a question from Detective Casey Gunn aka Anonymous. They say: “What advice do you have when your clients habitually deliver things late which then completely messes up your planning and diary? For context, I’m a social media manager. I have three big clients — all contracted for minimum three month periods — and two of my three clients do this! Usually, these clients are good — we have a good relationship, they pay on t...
When it feels like it's time to scale up
February 25, 2021 08:00 - 20 minutes - 27 MBThis week Frankie Tortora and Steve Folland have a chat in response to a question from podcast producer Dave Howard. He says: “I develop and make podcasts for people — universities, PR companies, businesses, charities. I’m largely a one-person operation, with a few trusted freelancers available to take on odd bits of work here and there when things get busy. But now there is just too much work. I seem to have won a lot of business all at once, and I’m finding myself constantly racing to ed...
Deciding how much work you can take on
February 11, 2021 14:47 - 20 minutes - 18.5 MBThis week Frankie Tortora and Steve Folland have a chat in response to a question from designer and web developer Laura Ockenden. She says: “As a newbie full-timer, I'm struggling a bit with planning in work and knowing how much I can take on and when. I've got a few jobs on now but often find myself procrastinating under the guise of waiting for clients to get back to me — should I be looking for more work? Should I book in clients for next month? How long will a job take? How long is a p...
Dealing with "icky" clients
January 28, 2021 10:42 - 20 minutes - 26.7 MBThis week Frankie Tortora and Steve Folland have a chat in response to a question from Detective Mel Horn, AKA Anonymous. They say: “How do you cope with "Client Ick"? Like that physical cringe you experience when you see someone you snogged at a staff party years ago but this time, it’s because your client is calling you and you secretly hate them. Clients are good. Clients pay the bills. I should love that I have this client. Times are hard and I shouldn’t be ungrateful — after all I wo...