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Dodgeball Marketing Podcast #74: Getting the Most Value from Your Content Strategy
Dodgeball Marketing Podcast
English - March 09, 2022 18:28 - 15 minutes - 14.3 MBMarketing Business Technology digitalmarketing searchengineoptimization seo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Dodgeball Marketing Podcast #73: How to Think About SEO Services Pricing
In this episode, we talk about getting the most value from your content strategy.
00:00:13 - Start with Your Customer's Pain Points and Develop Topics from There
00:02:26 - Align Your Content Strategy with Your Top Nav and Footer Nav
00:06:16 - Plan a Variety of Content Formats: Blog Posts, Ebooks, Infographics
00:08:15 - Plan a Variety of Content Formats: Videos and Podcasts
00:12:54 - Support Your Sales and Customer Nurture Programs with Your Content
For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/