Customer engagement is easiest when you meet them where they're already most active online. To evaluate social media marketing, ask:

- Are Good Social Channels in Use?
- How Strong Is Social Engagement?
- Are Social Channels Listed in the Footer?
- Are All Social Channel Settings Used?
- Is the Social Hashtag Approach Effective?

For more on the tools and tips in this episode, please visit https://www.dodgeballseo.com/.