DIY Marketing School with Melanie Dyann Howe
73 episodes - English - Latest episode: about 2 years ago - ★★★★★ - 23 ratingsLet’s be totally honest - marketing is freaking hard, especially for total newbies. It’s also expensive to hire people to do it for you. But, you can do hard things and, with the help of this podcast, you can learn to do your own marketing. Welcome to the DIY Marketing School Podcast, designed to kick your marketing butt into gear. Host, Melanie Dyann Howe helps Do-It-Yourself Marketers learn and apply today’s best marketing methods to grow their business. You’ll learn about social media strategies, productivity tips, and business methods that will empower and equip you to say, “Heck yes I can do this!” Melanie has years of experience helping DIY Marketers learn and apply today's best marketing methods to grow their business. In each episode, you'll learn DIY Marketing methods to grow your business without spending a fortune on advertising and outsourcing your marketing. Get ready to learn and grow with Melanie and become a confident and excited DIY Marketer of your own. Subscribe now to uplevel your business marketing. You don't want to miss a single episode!
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Episodes
Differences Between Short Form Video, Pre-Recorded Video, and Live Video
April 06, 2022 19:00 - 28 minutes - 19.7 MBWhen it comes to building an effective content strategy, it's important to recognize the various options for video. Video is one of the most impactful formats you can create in modern day marketing. But, each format has a specific purpose. In this episode I explain how I feel about short form and viral video, pre-recorded video, and live video. Short Form - Attract VOD - Attract, Educate and Serve Live - Nurture, Build Relationships, and Gain Trust I break it down and also explain why...
How to Get Unstuck with These Mindset Shifts
February 07, 2022 23:00 - 25 minutes - 17.7 MBA common thread in business owners and online entrepreneurs is how often we can get stuck due to the sneaky voices in our head. Whether it be due to perfectionisms, fear of rejection, overwhelm, or overthinking - it happens to us all. I got inspiration to record this episode after talking things through with one of my great friends and amazing entrepreneurs who was feeling stuck. 95% of being stuck is in your head...your mindset. I've dealt with these challenges my entire time being self-e...
Grow Your Audience Organically With These Content Strategies
December 29, 2021 20:00 - 32 minutes - 22.6 MBLet's be honest here, growing an audience on social media, especially YouTube can take a lot of effort and time. You can potentially speed the process up with paid advertising but if you're on a tight budget, you might not be ready for that. I'm sharing 3 strategies that are proven to help you grow your audience organically. I've used these exact strategies to reach the coveted first major YouTube milestone of 1000 subscribers. These strategies all revolve around the concept of collabora...
Five New Ways to Measure Your Success
December 02, 2021 20:00 - 32 minutes - 22.4 MBIt's easy to get caught up in the number of followers, the number of likes and comments, the number of downloads, the number of video views, how much revenue got deposited into your bank account, etc. The list goes on. These are in fact some of the ways we can measure our progress and success, but there are more ways we need to be fueling our journey to move forward as entrepreneurs. In this episode, I'm going to share five new ways for you to measure your success. Support the show Ge...
Stop Creating Content for The Algorithms
September 28, 2021 15:00 - 19 minutes - 13.2 MBCreating content on social media should have some strategy behind it. This is something we talk about a lot. One of the things you've probably tried to focus on is creating content the social media algorithms favor. I believe when we start putting the algorithms first, we're missing out on the most important piece of the puzzle...our audience. In all honesty, if you focus on creating great content that serves your audience, you shouldn't need to worry about the algorithms. If you need to...
Why You Need to Stop Creating Content for The Algorithms
September 28, 2021 15:00 - 19 minutes - 13.2 MBCreating content on social media should have some strategy behind it. This is something we talk about a lot. One of the things you've probably tried to focus on is creating content the social media algorithms favor. I believe when we start putting the algorithms first, we're missing out on the most important piece of the puzzle...our audience. In all honesty, if you focus on creating great content that serves your audience, you shouldn't need to worry about the algorithms. If you need to...
Why You Should Add a Digital Course to Your Business, with special guest Amy Porterfield
September 13, 2021 19:00 - 40 minutes - 28.1 MBIt's possible that creating a digital course has never even crossed your mind. But, here me loud and clear when I say, every business should consider adding a digital course to their revenue plan. We all have something to teach, and when you use an online course (e-learning) to help people learn new skills or work through a process you can make a greater impact without having to spend extra time in your business. Digital Courses make it possible for you to help more people than you can whe...
Should You Add a Digital Course to Your Business, with special guest Amy Porterfield
September 13, 2021 19:00 - 40 minutes - 28.1 MBIt's possible that creating a digital course has never even crossed your mind. But, here me loud and clear when I say, every business should consider adding a digital course to their revenue plan. We all have something to teach, and when you use an online course (e-learning) to help people learn new skills or work through a process you can make a greater impact without having to spend extra time in your business. Digital Courses make it possible for you to help more people than you can whe...
You Might Have to Suck Before You Get Awesome
September 07, 2021 23:00 - 21 minutes - 14.7 MBI think just about every entrepreneur, content creator, or self-employed person deals with some level of perfectionism. Some more than others. We strive to be great, even the best, at what we do. When it comes to marketing ourselves it requires us to stretch our skills and even develop new ones. Whether it be learning to write copy, design social media posts, record podcast episodes, create videos, design a website, we have to push through the feelings of "I suck at this" and publish it anyw...
How To Get Bigger Results When it's Time to Launch, Open, or Promote
August 18, 2021 07:00 - 28 minutes - 19.7 MBShowing up online either in your social media, on your podcast, in your blog, your videos, your emails should become a "way of life" in your business. But it's easy to let other things take priority. For example, you're super busy creating your course, or writing your book, or getting your new store ready...you don't have time to create content or show up online. Right? But, when we let other things put our online content on the bottom of our list, we're missing out. If you're waiting unti...
Should You Get Personal in Your Professional Social Media
August 10, 2021 15:00 - 27 minutes - 19.1 MBThe rules of social media continue to change and evolve as each of the platforms evolve. But, one rule never changes. You're in control and in charge of what you post. There are no cookie-cutter rules around whether you should share details about your personal life in your professional content. You get to decide whether you share personal info, how much, and how often. Determine your own boundaries but keep in mind there are some things to consider when you decide to open up your personal ...
Let's Try Realigning Ourselves Instead of Reinventing Ourselves
July 21, 2021 22:00 - 25 minutes - 17.4 MBEveryone goes through pitfalls, ruts, or even depression in their life and with their work. It's never as perfect as we wish or dream, but that's part of what makes you stronger. We hear these types of things throughout books, motivational speeches, inspiring podcasts, and everywhere else people are sharing entrepreneurial advice. This episode doesn't include a five-step formula to getting out of a rut, but it does include a piece of my own story, and hopefully, a little inspiration to hel...
Sometimes You Just Need to Realign Yourself
July 21, 2021 22:00 - 28 minutes - 19.3 MBEveryone goes through pitfalls, ruts, or even depression in their life and with their work. It's never as perfect as we wish or dream, but that's part of what makes you stronger. We hear these types of things throughout books, motivational speeches, inspiring podcasts, and everywhere else people are sharing entrepreneurial advice. This episode doesn't include a five-step formula to getting out of a rut, but it does include a piece of my own story, and hopefully, a little inspiration to hel...
How To Optimize Your Online Networking for More Opportunities
July 08, 2021 15:00 - 29 minutes - 20.1 MBNetworking isn't a new concept to growing your business. But today networking involves connecting with people offline and online. When you network effectively you'll not only see growth in your audience but also your business as a whole. Effective networking creates opportunities for collaborations, partnerships, referrals, and of course new leads. In this episode, I'll share five areas you need to enhance to get the most out of your online networking so you can start to see the results yo...
How to Come up With 30 Content Ideas in 30 Minutes
April 01, 2021 07:00 - 21 minutes - 14.5 MBWhen you have a bucket of content ideas, it empowers you to create more content. But, not just that, it will empower you to have more confidence that you can create content on a more regular and consistent basis. In this episode I'm sharing with you a simple yet effective strategy that will help you come up with 30 content ideas in just 30 minutes. That's 30 blog posts, 30 podcast episodes, or 30 videos. So, grab a notebook or your favorite note taking app and buckle up. Links and Apps m...
An update and special thank you to my loyal listeners
March 31, 2021 16:00 - 8 minutes - 5.85 MBI hope your 2021 is off to a great start. It's been a busy one for me. This episode is dedicated to my subscribers and loyal listeners. I appreciate you. I'm not going anywhere but wanted to just share how I've been approaching my own marketing with the hopes that it helps you too. Support the show Get a 14-Day Free Trial of StreamYard with My Partner Link Learn more from me on YouTube
Pep Talk: Professional vs. Unprofessional vs. Bullcrap
February 25, 2021 19:00 - 10 minutes - 7.1 MBHave you ever been called "unprofessional?" What does that even mean these days? Our culture is always shifting. Gone are the days when women have to look and act a certain way in order to be taken seriously in the workplace...or are they? In this episode, I'm giving you a quick pep talk. If you've ever felt pressure to act or dress a certain way because you wanted to be considered "professional" take a listen. Support the show Get a 14-Day Free Trial of StreamYard with My Partner Link ...
Seven Tips For Showing Up in 2021 to Grow Your Audience
January 14, 2021 08:00 - 33 minutes - 23.2 MBWelcome to 2021! Another opportunity to look ahead and think, "what am I going to do differently to finally make the strides I want to make?" Well, sister, you're going to show UP! Don't sit around waiting for things to happen. No more waiting for the courage to arrive magically so you can finally take action. Your actions will create more courage. In this episode, I'm going to share 7 ways I want you to show up this year. I'm passionate about every single one of them and they are very many...
How to Keep Momentum on Social Media While You Take a Break
December 03, 2020 19:00 - 34 minutes - 23.8 MBSometimes we just need a break. Either after a big launch, during the holiday season, or in the summer when things are supposed to be more chill (unless your business is boat rentals). All businesses are different and have different seasons of being busy and not busy. I believe in the power of taking a break or reserving time for yourself. Maybe for vacation, time with family, annual planning, or just simply breathing. But I don't believe in you taking a break in your digital marketing. I...
How to Simplify the Process of Making More Live Videos
October 28, 2020 15:00 - 24 minutes - 16.8 MBLive video is powerful. Simple as that. But it's even more powerful if you do it on a regular basis! So why don't more entrepreneurs use live video more regularly? In my experience in helping people implement a live strategy, the reasons fall into two buckets. The first reason is that they run out of content ideas. Sound familiar? I give you some tips on getting over the limiting belief that you can't talk about the same topics more than once. But also, go grab my super helpful list of fif...
How to Create Live Videos on a More Regular Basis
October 28, 2020 15:00 - 24 minutes - 16.8 MBLive video is powerful. Simple as that. But it's even more powerful if you do it on a regular basis! So why don't more entrepreneurs use live video more regularly? In my experience in helping people implement a live strategy, the reasons fall into two buckets. The first reason is that they run out of content ideas. Sound familiar? I give you some tips on getting over the limiting belief that you can't talk about the same topics more than once. But also, go grab my super helpful list of fif...
How to Deal with the Concept of Market Saturation
September 30, 2020 19:00 - 9 minutes - 6.22 MBHave you ever feared that the market already has enough of what you offer? Do you sometimes look around and think, "There are SO many people teaching what I teach." Here's the deal. I don't believe in market saturation. I call it market awareness. If you were the only one offering what you offer, then it would be highly likely that you'd have to spend a lot of time educating and convincing people why what you offer is even needed. Instead, consider that because you're not the only one...t...
How to Get Over the Fear of Creating Marketing Videos
September 25, 2020 07:00 - 18 minutes - 12.7 MBThere are many reasons I hear from people who aren't using live video. But bottom line, most of the time the reason people are using video in their business is fear. Fear of what others will think, fear of how they look, fear of making a mistake and looking foolish. Fear of technology. In this episode I'm using audio from a live Q&A I did inside of my Facebook Community. I wanted to share it here because I know so many people still have not embraced video in their business. Join the DIY ...
How to Get Over the Fear of Being In Marketing Videos
September 25, 2020 07:00 - 21 minutes - 14.7 MBThere are many reasons I hear from people who aren't using live video. But bottom line, most of the time the reason people are using video in their business is fear. Fear of what others will think, fear of how they look, fear of making a mistake and looking foolish. Fear of technology. In this episode I'm using audio from a live Q&A I did inside of my Facebook Community. I wanted to share it here because I know so many people still have not embraced video in their business. Join the DIY ...
Get Over the Fear of Live Video and Video in General
September 25, 2020 07:00 - 18 minutes - 12.7 MBThere are many reasons I hear from people who aren't using live video. But bottom line, most of the time the reason people are using video in their business is fear. Fear of what others will think, fear of how they look, fear of making a mistake and looking foolish. Fear of technology. In this episode I'm using audio from a live Q&A I did inside of my Facebook Community. I wanted to share it here because I know so many people still have not embraced video in their business. Join the DIY ...
How to Get Over the Fear of Videos
September 25, 2020 07:00 - 18 minutes - 12.7 MBThere are many reasons I hear from people who aren't using live video. But bottom line, most of the time the reason people are using video in their business is fear. Fear of what others will think, fear of how they look, fear of making a mistake and looking foolish. Fear of technology. In this episode I'm using audio from a live Q&A I did inside of my Facebook Community. I wanted to share it here because I know so many people still have not embraced video in their business. Join the DIY ...
Finding Your Voice for Your Marketing Content
September 03, 2020 18:00 - 17 minutes - 11.8 MBMarketing 101 tells you that one of the key elements of any brand is the "voice." It's an huge part actually. Well, in the case where YOU are the brand your voice is even more important. If you're still trying to "find your voice," look no further because you already found it. It's not something you figure out or find. It's already part of you. You just have to decide how you'll let it out. I want to encourage you to let it out loud. The more you put yourself out there, the more you'll c...
How to Really Find Your Voice
September 03, 2020 18:00 - 17 minutes - 11.8 MBMarketing 101 tells you that one of the key elements of any brand is the "voice." It's an huge part actually. Well, in the case where YOU are the brand your voice is even more important. If you're still trying to "find your voice," look no further because you already found it. It's not something you figure out or find. It's already part of you. You just have to decide how you'll let it out. I want to encourage you to let it out loud. The more you put yourself out there, the more you'll c...
How to Market More Than One Business or Product
August 11, 2020 07:00 - 28 minutes - 19.5 MBCan you successfully market more than one business, product, or offer? I believe you can. While it might be easier to put all of your energy and focus into one area, there are situations that call for you to add something else to your mix. Perhaps you are multi-passionate and want to help people in multiple ways. Or, you're exploring your options and want to try a new product to sell. In this episode, I talk specifically about the network marketing world and how one could be successful in ...
You don't have to do what everyone else is doing on social media.
August 06, 2020 14:00 - 14 minutes - 9.84 MB"If everyone else jumped off a bridge, would you?" It sounds ridiculous, but maybe you should consider it. In this episode, I explain how important it is not to feel pressured to do what everyone else is doing in marketing. I also tell you that doesn't mean you should never consider jumping into the new platforms and trends too though. Sidestory...I recently DID jump off of a bridge because my 10-year-old daughter did. You can hear about that in this episode too. Support the show Get a 1...
The Importance of Having Personality in Your Brand
July 16, 2020 20:00 - 20 minutes - 13.8 MBLet's get to the point. Any brand can have a personality, and it should. Even if you're a product-based business, a brick and mortar, or bigger company you have a personality. At a minimum you and your people have personalities. In this episode, I'm sharing why it is so important that your brand has personality and why you need to put it out there. Keep in mind, the word personality doesn't necessarily mean high energy, fun and sexy. A personality can be calm, quiet, and simple...but how w...
A Gratitude Episode for My Subscribers
July 16, 2020 18:00 - 8 minutes - 6.09 MBI'm calling this "bonus episode" a "gratitude episode." I'm so grateful for all of my podcast subscribers and DIY Marketing Facebook Group Members. Thank you for being here, and thank you for letting me take a short break this summer to take care of my kiddo and my business. Time to get back at it! Support the show Get a 14-Day Free Trial of StreamYard with My Partner Link Learn more from me on YouTube
How to Come up with New Content and Product Offers
May 21, 2020 06:00 - 40 minutes - 27.8 MBWhen you're marketing online, you need valuable content...and let's face it, you need a lot. I always suggest that you create a bank of content ideas which in a nutshell is a big ole list of ideas. You can use a notebook or an app to capture your ideas so you can save them for later. This is helpful when you're planning your content throughout the year or when you get stuck coming up with ideas. So, where do you get ideas for your social media content? I have a few strategies that will h...
Why Everyone is a Speaker and How to Find Your Stage with Heather Sager
May 13, 2020 07:00 - 53 minutes - 36.6 MBHeather Sager, joins me on the podcast to help you understand why we all need to embrace stages and speaking in our businesses. I know some of you don’t identify yourself as a “speaker” and you certainly don’t see yourself on a stage. But let me make a bold statement...we are all speakers, and we are all speaking on stages in both business and life. Before I lose you, it’s important to note that today’s “stage” isn’t just a physical stage you walk onto in front of hundreds or thousands o...
How to Find Your Stage with Heather Sager
May 13, 2020 07:00 - 53 minutes - 36.6 MBHeather Sager, joins me on the podcast to help you understand why we all need to embrace stages and speaking in our businesses. I know some of you don’t identify yourself as a “speaker” and you certainly don’t see yourself on a stage. But let me make a bold statement...we are all speakers, and we are all speaking on stages in both business and life. Before I lose you, it’s important to note that today’s “stage” isn’t just a physical stage you walk onto in front of hundreds or thousands o...
How This Coffee Shop Owner Uses Facebook Live to Stay Connected
May 07, 2020 20:00 - 37 minutes - 25.9 MBA thriving coffee business with two locations. When the pandemic hit, Zeteo Coffee owner Jon Mitchell knew he needed to make some shifts in his business and his content. Temporarily closing one location and laying off his entire staff meant Jon had to step out of the office and get behind the counter, and the camera. In this episode, I talk to Jon and how he started using live video to stay connected to his loyal customers. The results are amazing and inspiring for anyone running a busines...
How This Coffee Shop Owner Used Facebook Live During a Pandemic
May 07, 2020 20:00 - 37 minutes - 25.9 MBA thriving coffee business with two locations. When the pandemic hit, Zeteo Coffee owner Jon Mitchell knew he needed to make some shifts in his business and his content. Temporarily closing one location and laying off his entire staff meant Jon had to step out of the office and get behind the counter, and the camera. In this episode, I talk to Jon and how he started using live video to stay connected to his loyal customers. The results are amazing and inspiring for anyone running a busines...
How to Understand and Embrace Your Personal Brand
April 29, 2020 07:00 - 30 minutes - 20.9 MBYou have a personal brand. Regardless of whether your business is a "Your Name Dot Com" kind of business (for example someone like me). I have been talking "personal branding" since 2014 and I'm always amazed at how many people don't think they have a personal brand. We all have personal brands. In this episode, I share why I am so passionate about helping people understand more tangibly what makes up their personal brand. In a nutshell, it all comes down to living your life authentically ...
Your Personal Brand in Four Dimensions
April 29, 2020 07:00 - 30 minutes - 20.9 MBYou have a personal brand. Regardless of whether your business is a "Your Name Dot Com" kind of business (for example someone like me). I have been talking "personal branding" since 2014 and I'm always amazed at how many people don't think they have a personal brand. We all have personal brands. In this episode, I share why I am so passionate about helping people understand more tangibly what makes up their personal brand. In a nutshell, it all comes down to living your life authentically ...
How to Understand and Embrace Your Personal Brand
April 29, 2020 07:00 - 30 minutes - 20.9 MBYou have a personal brand. Regardless of whether your business is a "Your Name Dot Com" kind of business (for example someone like me). I have been talking "personal branding" since 2014 and I'm always amazed at how many people don't think they have a personal brand. We all have personal brands. In this episode, I share why I am so passionate about helping people understand more tangibly what makes up their personal brand. In a nutshell, it all comes down to living your life authentically ...
Five Enhancements You Can Make to Up-Level Your Facebook Lives
April 15, 2020 07:00 - 36 minutes - 25.3 MBI believe just about everyone should be using Facebook Live or some sort of live video. You can now go live on just about all of the popular social media platforms and we're starting to see more people embrace this incredibly engaging way to create content. I'm still an advocate that even if you just go live with your phone, you'll get bigger results. BUT, I would like to encourage you to take it a few steps further and enhance your live videos with a few tactics. I want you to know, the...
Should You Start a Podcast in 2020, with Krystal Proffitt
March 31, 2020 08:00 - 50 minutes - 34.7 MBIn this special episode, I talk with fellow entrepreneur, Krystal Proffitt about podcasting in 2020. Not only is Krystal one of my business buddies who is on my Voxer speed dial, but she’s also a fellow podcaster who happens to LOVE helping people start, launch, and market their own podcast. We got together and talked about why we feel just about anyone can create new opportunities for their business with a podcast, and 2020 is the year to do it. A few things we cover in this episode. ...
7 Tips For Productive Virtual Work
March 20, 2020 07:00 - 23 minutes - 16.3 MBWith more and more people working virtually these days, I wanted to share a few tips that I've picked up over the years. Working from home can sound fun at first, but this isn't a snow day. When working from home, there are a lot of things that can limit productivity. Environmental things, and mental things. So here are a few ways you can ensure you maintain (or even increase) productivity while working virtually. Get up on time or close to the same time each day. Get clean and get dres...
Getting More Word of Mouth Marketing
February 25, 2020 19:00 - 35 minutes - 24.4 MBWord of mouth marketing is not dead. It just looks different today than it did before all of this online marketing hootenanny came into play. So what does word of mouth marketing look like today? It looks like it used to, but it also includes online reviews, check-ins on Facebook, people tagging you and your business, people sharing their experience with you in their own social content and stories (just to name a few). So, how can you foster this type of activity from your communities and...
Adding a Personal Touch to Your Communications
February 18, 2020 17:00 - 24 minutes - 16.6 MBThe business world can be a busy place. Social media news feeds get crowded, and sometimes it can feel impossible to actually create personal connections with your audience. I have a few ways you can add a personal touch to various ways you communicate. This includes responding to direct messages on social media, emails, and even text messages. In this episode, I share how you can use audio, video, and handwritten notes to stand out and make your people feel extra special. This makes you...
Why LinkedIn Should be in Your 2020 Marketing Strategy
February 11, 2020 08:00 - 31 minutes - 21.6 MBBy now you're probably hearing the buzz around marketing guru land. The buzz is about LinkedIn and how it's been a sleeping giant that has woken up. You've probably heard how it's like Facebook before the algorithm made it merely impossible for anyone to see your content organically. Well, my friend, the buzz is real. I've been using LinkedIn for years and in 2019 I really noticed some major shifts in who was showing up in the platform. It's not just a B2B place for people to find jobs a...
Stop Leading with the Negative and Unapologetically Embrace Your Awesomeness
February 04, 2020 08:00 - 20 minutes - 14.2 MBI use this phrase, "Leading with the Negative," to describe all of those times we point out something we're feeling insecure about before even giving anyone a chance to notice it themselves. "Oh, I haven't even washed my hair today." "You'll have to excuse how gross I look right now, I just got out of the gym." "I've been crazy running around so haven't even had a chance to put myself together today." I see it all the time. As women, we so often point out negative things before we begin...
Four (actually six) Tips for Better Facebook Lives
January 28, 2020 01:00 - 23 minutes - 16.1 MBWhen it comes to social media, Facebook Live is one of the best formats to engage with your audience. Even here in 2020, when you research social media strategies or trends, you'll see live video as a highly recommended tactic for your 2020 social media strategy. So in this episode, I'm going to share four (actually 6) tips to help you ensure you're getting started with Facebook Live in the best way you can. Let's do this. Links mentioned in this episode: Episode 7: How to Embrace Faceb...
Four Mindset Shifts That Will Help You Take More Action
January 14, 2020 08:00 - 32 minutes - 22.4 MBToday let's help you get into action. I'm sharing four mindset shifts that will keep you moving forward and taking action so you can make progress in your life and in your business. These will help you get unstuck, keep moving, and GSD (get Sh$t done). The concepts I share in this episode I learned from Brooke Castillo, Marie Forleo, and Mel Robbins. They can be used individually, but they are best used together. Links Mentioned in this Episode: Amy Porterfield Podcast - Episode 217 with...
How I Plan and Manage My Own Projects and Tasks for Business
January 07, 2020 10:00 - 35 minutes - 24.2 MBProject Management is kind of my jam. I spent 12 years managing projects and programs that were valued in the multi-millions before I became self-employed. So naturally, when I started my business I carried over a lot of that experience for both my own business but in how I train my clients. Today I'm sharing the custom process that works for me to plan and manage my tasks. It's unique and built by me for me, but it might work for you too. Even if you don't use the apps or methods mentione...