Discover Black-Owned Businesses in Africa's Secrets @BrownPages.Africa Chido Dandajena

Discover Black-Owned Businesses in Africa's Secrets @BrownPages.Africa @chidodandajena

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Chido Dandajena: Summary
Origin of Brown Pages:
Chido and Kellen discussed the origins of Brown Pages, a black business directory in South Africa. Chido explained that he started the business to address the struggles faced by black people in South Africa and to showcase their potential and achievements.

Building Brown Pages:
Chido, with a marketing background, talked about building the Brown Pages website. He described the process of self-teaching and using pre-purchased themes to create a functional and appealing platform.

Promoting Black-Owned Businesses:
Chido shared how he initially included all black-owned businesses on Brown Pages but later focused on the hospitality industry. He talked about the rigorous vetting process he implemented to ensure that businesses featured on the platform were majority or solely black-owned. The goal was to promote the best of the best in South Africa and Africa.

Complexities of Defining Black Businesses:
Chido and Kellen discussed the complexities of classifying black businesses in South Africa and the challenges of defining who qualifies as black. They also touched on how racial identity varies across different communities and regions.

Vetting Process for Businesses:
Chido explained the initial level of vetting for businesses on Brown Pages, which involved looking at Google reviews, social media presence, and business registration. They also mentioned the possibility of involving influencers to showcase black-owned businesses and explore travel opportunities.

Future Plans for Brown Pages:
Chido and Kellen discussed the future plans for Brown Pages, including forming partnerships with African businesses, creating a community component, and addressing the issue of trust. They also mentioned the potential for diaspora investment in African businesses and the desire to give back to the community in the future.

Supporting Black-Owned Businesses:
The conversation emphasized the importance of establishing and supporting black-owned businesses in African communities as a strategic way to give back and create sustainable impact. A specific transportation company, Mula VIP Rentals, was vouched for and suggested for inclusion in the Brown Pages directory.

Building Generational Wealth:
Chido and Kellen discussed the progress of Chido's startup and their shared goal of supporting black-owned businesses, creating a business directory called Brown Pages, and aiming to build generational wealth in Africa. They underscored the importance of black ownership in businesses and the need for black-run ventures, with the desire for all people to support black-owned businesses and for African countries to be governed by black leaders.

The conversation between Kellen and Chido provided valuable insights into their experiences, business ventures, and shared commitment to promoting and supporting black-owned businesses in Africa and beyond. Their passion for empowerment and unity was evident throughout the discussion.

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