Denise & Edward Smith, Dynamic Duo Behind Revolutionary Black-Owned Laundry Detergent Sheets

Denise & Edward Smith, Dynamic Duo Behind Revolutionary Black-Owned Laundry Detergent Sheets

Purchase Tada Sheets https://www.tadalaundrysheets.com/

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VIEW RECORDING: https://fathom.video/share/MeAiYkUjGsRkmji1uz8KATGoAcUjADsm
Introduction and product overview @ 0:00

Gladys introduced her laundry sheet company Tadad, explaining how she developed the idea after struggling with messy liquid detergent. She sees the sheets as an environmentally-friendly and convenient alternative.

Developing the laundry sheet concept @ 8:47

Gladys recounted how working in a laundry facility as a teen inspired her idea, and how she refined the concept over years through sourcing and product testing.

Business operations and growth plans @ 12:06

Gladys discussed budgeting challenges but shared her grant award. While not yet offering wholesale, she unveiled larger quantity packaging and visions of partnerships with big retailers.

Family and community support for the business @ 14:33

Gladys faced skepticism initially but now garners support, like from nephew Edward who aids as VP. Her mentorship through Global Empowerment equipped her as a supplier.

Donations and community outreach programs @ 27:20

Gladys prioritizes giving through organizations assisting those in need, like the Detroit Rescue Mission. She aims to partner with programs supporting women, children and mental health.

Expanding retail distribution in Detroit @ 30:10

Gladys detailed stocking local stores and demonstrations educating customers. She's poised to enter six additional locations and online, driven to serve her Detroit community.

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