Ditching Hourly
353 episodes - English - Latest episode: 18 days ago - ★★★★★ - 51 ratingsFor experts who want to make more and work less without hiring.
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Episodes
Corey Quinn - The Benefits of Selling to Anyone, Not Everyone
April 09, 2024 10:00 - 50 minutes - 46.6 MBCorey Quinn joined me on Ditching Hourly to discuss his excellent new book, “Anyone, Not Everyone.” In it, Corey shares insights on deep specialization, selecting a target vertical market, and using gifts like cookies to transform outbound marketing. Corey's Links: Anyone, Not Everyone by Corey Quinn Deep Specialization podcast by Corey Quinn Corey's Website 0:00 - Episode intro 0:17 - About Corey Quinn and his background 1:30 - Corey's ideal client: agency founders doing $1-...
Why Niching Down Isn't Boring with Geraldine Carter
March 26, 2024 10:00 - 1 hour - 150 MBGeraldine Carter and I swapped interviews about why niching down doesn't lead to boredom. Geraldine's Links: Geraldine's website Geraldine's newsletter Geraldine's podcast
JS on SuiteScript Stories with Tim Dietrich and Eric Grubaugh
March 19, 2024 10:00 - 58 minutes - 134 MBTim Dietrich and Eric Grubaugh invited me to join them on SuiteScript Stories to talk about the pros and cons of a platform specialization, the paradox of positioning, and, of course, the horrors of hourly billing. Tim and Eric were kind enough to let me post the interview here on Ditching Hourly, but if you're a NetSuite developer, you should check out their podcast at https://suitescriptstories.com/ We discuss: Jonathan's and Tim's shared history in the FileMaker Pro space J...
Joe Quadara - From Fighting Fires to Lighting the Way: How Expertise Creates Leverage in Consulting
January 30, 2024 11:00 - 46 minutes - 42.7 MBIndie game consultant Joe Quadara (aka Joe Q) joined me on Ditching Hourly to share his journey from putting out fires for indie game studios to advising them to accurately scope and fund their projects. Joe's Links: Joe's website: Recurver Joe on LinkedIn AI Summary: In this episode, game developer turned consultant Joe Quidara shares his journey from putting out fires for game studios to helping studios accurately scope and fund their projects. He explains how developing de...
Bryan Strawser - Breaking Seven Figures For The First Time
January 10, 2024 03:39 - 56 minutes - 130 MBBryghtpath CEO and Ditcherville lifetime resident Bryan Strawser joined me on Ditching Hourly to share the secrets behind his huge business wins in 2023. Bryan's Links: Website: https://bryghtpath.com/ YouTube: https://www.youtube.com/c/Bryghtpath Podcast: https://bryghtpath.com/resources/managing-uncertainty-podcast/ LinkedIn: https://www.linkedin.com/in/bryanstrawser/ Summary (ai generated): In this episode of Ditching Hourly, Jonathan Stark interviews Bryan Strausser of B...
Jonathan on Everyone Hates Marketers with Louis Grenier
November 14, 2023 11:00 - 55 minutes - 126 MBThe handsome and talented Louis Grenier had me on Everyone Hates Marketers to go behind the scenes on how I run my business. Much to my delight (and true to form), he asked very specific and pointed questions so we could avoid the typical BS you hear on business podcasts. It's also on YouTube if you prefer to watch: Watch Now » Louis’ Links: https://www.everyonehatesmarketers.com/links
Alexander Lapa - The Non-Profit Salesforce Guy
October 24, 2023 10:00 - 1 hour - 144 MBAlexander Lapa joined me on ditching Hourly for a tour-de-force journey through the paths available to tech folks operating with a post-hourly mentality. Talking Points: Setting fixed prices and sticking to them can result in profitable client relationships. Specializing in a specific target market, such as nonprofits, improves marketing efforts and increases client trust. Value-based pricing allows for more freedom and flexibility, including the ability to take vacations witho...
Rod Aparicio - The Myth of Personal Brand
September 19, 2023 10:00 - 34 minutes - 79 MBFellow daily emailer and No-BS marketer Rod Aparicio joined me on Ditching Hourly to bust the myth of personal branding. Rod’s Links Twitter Profile Email List AI Summary In this episode, Jonathan Stark and guest Rod Aparicio discuss the concept of personal brand and its misconceptions. They emphasize that personal brand is more about influencing perceptions rather than controlling how one is perceived. The importance of authenticity and credibility in building a personal brand...
Zach Stevens - Going from Zero to $36k MRR with a Product-Marketing-as-a-Service Subscription Business
September 12, 2023 10:00 - 58 minutes - 53.6 MBGraphic designer, product marketer, and co-founder of Conversion Factory, Zach Stevens, joined me on Ditching Hourly to explain how he and his co-founders went from zero to more than $36k MRR in one month with a productized subscription business that helps SaaS teams turn traffic into revenue. Zach's links: https://www.conversionfactory.co/ https://twitter.com/zstvns https://www.designdive.co/ Talking Points: The fear of not being able to fulfill client expectations led to st...
David Shriner-Cahn - Helping Corporate Refugees Start, Run, and Grow Their Own Businesses
August 22, 2023 10:00 - 45 minutes - 103 MBDavid Shriner-Cahn of Smashing the Plateau joined me on Ditching Hourly to talk about how longtime corporate execs can increase the odds of going out on their own successfully. Key Points Taking the leap into entrepreneurship can be daunting, but with the right support and mentorship, it is possible to build a successful business. It's important to decide whether you want to look for another job or truly commit to building a business, as both require different mindsets and energ...
Luke Willis - $39k Launch
August 17, 2023 10:00 - 28 minutes - 64.6 MBOur resident crypto/web3 expert and longtime friend of the show, Luke Willis, re-joined me on Ditching Hourly to talk about how having a weekly podcast and daily mailing list contributed to a product launch that generated $39k in 24 hours. Luke’s Links: https://lukewillis.com/ https://thekoinpress.com/ https://kap.domains/about Summary In this episode, Luke Willis discusses the successful launch of KAP, a blockchain app offering NFT name services. He reveals the mechanics be...
Coaching Call with Data Engineer Denis Gontcharov
August 16, 2023 10:01 - 1 hour - 188 MBDenis Gontcharov joined me on Ditching Hourly for a coaching call to help brainstorm a positioning statement for his data consulting business targeting the aluminum industry.
John Grant - Streamlining Delivery Workflows for Lawyers
August 15, 2023 10:00 - 51 minutes - 118 MBThe Agile Attorney, John Grant, joined me on Ditching Hourly to share how he helps his clients transition from inefficient workflows, WAY too much work, and low margins, to efficient workflows, a comfortable amount of work, and higher profits. Key Points Expectations for attention to detail and planning increase in high-dollar professional services like law practices. Many law practices lack upfront planning and make assumptions based on past experiences. Transition planning is ...
James Williams - Fractional CTO Masterclass
August 01, 2023 10:00 - 41 minutes - 94.8 MBJames Williams of Cofebe.com joined me on Ditching Hourly to give what amounted to a masterclass on how to avoid failure and delight clients as a fractional CTO. “The chance of failure increases proportionally with you accepting what the client tells you what to do.” “If you accept 100% of your client’s suggestions and three months from they can’t launch or it fails, guess whose fault that is.” “If you keep the narrative on the goal, you can avoid debates about scope.” “I lead w...
Michael Zipursky - Selling Consulting Into Large Organizations in 2023
July 27, 2023 10:00 - 38 minutes - 87.7 MBGuest Bio Michael Zipursky – Michael has consulted for organizations and advised leaders throughout North America, Europe, Asia, Africa, Australia, and the Middle East in over 30 industries, from service providers to billion-dollar multi-national corporations, including Panasonic, Dow Jones, Financial Times, Royal Bank and many others. Michael is an in-demand speaker and gives keynotes and workshops for the Certified Management Consultants Association, Canadian Internet Marketing...
Ron Baker - Time’s Up!
July 18, 2023 10:00 - 1 hour - 170 MBPricing legend Ron Baker joined me again (for a record-setting fourth appearance!) on Ditching Hourly to talk about the nuances of the subscription model for service business. Talking Points Subscription pricing is becoming increasingly prevalent, with the subscription economy projected to reach $1.5 trillion by 2025. Pricing tiers can be implemented based on the range of services offered, providing flexibility for customers. Providing outcomes and guiding transformations create...
Ryan Golgosky - Productized Subscription Model for Web Design
June 20, 2023 10:00 - 49 minutes - 113 MB180Sites.com founder Ryan Golgosky joined me on Ditching Hourly to explain in detail how his web design company manages to add and service more than 30 new clients per month! Ryan’s Links: 180sites.com
The Song Of Significance with Seth Godin (TBOA #285)
June 13, 2023 10:00 - 36 minutes - 82.5 MBCross-post from The Business of Authority: Seth Godin joins us again, this time to answer the core question in his brand-new book “The Song of Significance”: What does it take to do work that matters? Talking Points Why right now is the best time ever to make a significant contribution to the change you want to see in your world. The importance of focusing on the smallest viable audience to accomplish significant work. How to transform your work into your art (hint: it includ...
Denis Čahuk - Building Autonomous Engineering Teams
June 06, 2023 10:00 - 1 hour - 151 MBDenis Čahuk (aka “Coach Denis”) joined me on Ditching Hourly to share his experiences as an engineering team coach in the tech industry. He discusses his coaching approach of on-the-job training, or just-in-time training, and his focus on helping tech leaders improve modularity and productivity. He also shares insights on attracting leads, ideal buyers, expensive problems, and improving ROI. Additionally, he discusses his strict KPIs, pricing model, cancellation of sprints, use of...
Geraldine Carter - Finding Your Niche: Tackling Objections and Getting Traction
May 30, 2023 10:00 - 51 minutes - 119 MBLongtime friend-of-the-show and “three-peat” guest Geraldine Carter returns to go deep on the trials, tribulations, and benefits of niching down on a target market. Talking Points Going all in and telling everyone where you’re headed is key to getting traction If starting from scratch, think about what gets you excited and what kind of work you enjoy doing Don’t be afraid to be transparent with existing clients when transitioning to a new niche Managing cash flow is crucial dur...
Dr. J.J. Peterson - Building A Business Beyond Hourly Billing
May 23, 2023 10:00 - 48 minutes - 111 MBDr. JJ Peterson, head of StoryBrand, joined me on Ditching Hourly to explain why he says, “You can't build a business on hourly billing.” JJ emphasizes the importance of value pricing and project-based billing for delivering results and customer satisfaction. He offers advice on storytelling and differentiation, finding your target audience, and building an email list for lead nurturing. Talking Points Building value-add strategies is crucial to satisfying your customers Professi...
Denis Čahuk - Find Out What’s Valuable And Then Do Nothing Else
May 16, 2023 10:00 - 55 minutes - 128 MBTech trainer and coach Denis Čahuk joined me on Ditching Hourly to explain how he doubled his income by selling his value instead of selling his CV. Denis’ links: https://www.linkedin.com/in/deniscahuk/ https://craftingtechteams.substack.com/ https://www.youtube.com/@technologistpodcast Additional notes from https://www.podcastshownotes.ai/ Key Points Productized services are key in creating an offer for clients rather than just presenting a list of skills. The process of di...
Luke Willis - Taxes, Inflation, and the Psychology of Currency
May 09, 2023 10:00 - 39 minutes - 91.6 MBOur resident crypto expert and longtime friend of the show, Luke Willis, joined me on Ditching Hourly to explore the psychology and mechanics of inflation. Links mentioned in the episode Luke’s Websites: https://lukewillis.com/ https://thekoinpress.com/ Milton Friedman Speaks: Money and Inflation https://www.youtube.com/watch?v=B_nGEj8wIP0
James Turner - Selling Credits Instead of Hours
May 02, 2023 10:00 - 45 minutes - 104 MBJames Turner, partner at SNAP Copy, joined me on Ditching Hourly to explain the nuances and benefits of selling copywriting services by the credit, not by the hour or the word. About James James E. Turner is a marketing strategist and conversion copywriter. He’s a partner at SNAP Copy, offering conversion-optimized copy on demand using a unique, credit-based system. Through his personal consultancy, Turner Creative, he works with founders of indie B2B SMBs to better position thei...
Nick Loper of Side Hustle Nation - How to Monetize a Content-First Business
April 25, 2023 10:00 - 35 minutes - 80.9 MBNick Loper of Side Hustle Nation joined me on Ditching Hourly to talk about how he grew his mailing list and podcast audiences to 100k+ each and how he got started making money without offering high-ticket services. Side Hustle Nation The Side Hustle Show Custom Playlist http://hustle.show https://twitter.com/nloper https://www.linkedin.com/in/nickloper/ (Additional show notes generated by Podium.page) Episode Keywords: Podcast Sponsorships, Monetizing Content, Content-Fi...
Floyd May - Pricing Software Development Based On Shares, Not Hours
April 18, 2023 10:00 - 47 minutes - 108 MBCanyon Trail founder Floyd May joined me on Ditching Hourly to describe his “shares” pricing model for software development. Floyd’s Links: https://canyon-trail.com/ https://www.linkedin.com/in/floyd-may/
Tim Burris - From Annual Salary to Hourly Billing to Fixed Pricing
April 11, 2023 10:00 - 52 minutes - 48 MBLongtime software developer Tim Burris joined me on Ditching Hourly to talk about his transition from annual salary to hourly billing to fixed pricing and the positive effects the transition had on his day-to-day. Pretty good AI summary: In this episode, I had a fascinating conversation with Tim Burriss about his journey from being a software developer to running a product development department and eventually switching to custom software development with a focus on fixed pricing...
Steve Folland - The Freelance Journey
March 29, 2023 10:00 - 32 minutes - 74.2 MBSteve Folland, creator of the Being Freelance podcast and Doing it for the Kids podcast, joined me on Ditching Hourly to chat about his journey into freelancing, organic business growth, and tips for getting into the business mindset. Chapters: (0:00:00) - The Freelance Journey of Steve Folland (0:05:00) - Organic Growth of a Freelance Business (0:15:52) - Freelancing for Beginners (0:20:26) - Getting Into the Business Mindset Steve's Links: https://www.beingfreelance.com/ http...
Alain Chautard - Four Ways To Monetize Technical Expertise
March 28, 2023 10:00 - 42 minutes - 98.3 MBAngular expert Alain Chautard joined me on Ditching Hourly to share the novel ways he escaped the trap of trading time for money by packaging and pricing his platform expertise. Alain's Bio Alain is a Google Developer Expert in Web Technologies, Angular, and Google Maps. His daily mission is to help development teams adopt Angular and build at scale with the framework. He has taught front-end development on all six continents. A world traveler and photographer, Alain is also an in...
Coaching Call with ex-Googler Kartick Vaddadi
March 21, 2023 10:00 - 1 hour - 146 MBEx-Googler Kartick Vaddadi joined me on Ditching Hourly to brainstorm which of his offerings might be most compelling and to find ways to increase the number of leads flowing into his business. Kartick’s Links Website: https://kartick.org YouTube: https://www.youtube.com/@ConsultingCTO
Ditching Hourly Fireside Chat with Ed Gandia and Jonathan Stark
March 14, 2023 10:00 - 1 hour - 152 MBThis week I am joined by Ed Gandia. Ed is the co-author of The Wealthy Freelancer, the host of the High-Income Business Writing podcast, and a coach to ambitious writers and copywriters who want to earn more in less time doing work they love for better clients. As you can probably tell from this bio, Ed and I are very much kindred spirits, so this episode is a bit different than most. Instead of me interviewing Ed like a normal guest appearance, we decided to just have a chat where...
Mitch Kowalski - Helping Law Firms Ditch Hourly Billing
March 07, 2023 11:00 - 38 minutes - 87.9 MBLegal operations advisor and law professor Mitch Kowalski joined me on Ditching Hourly to talk about innovation in the legal profession, including alternatives to hourly billing. Talking Points The history of hourly billing in the legal profession Transparency in pricing (and why hourly billing isn't transparent at all) The perverse incentives of hourly billing Why billing hourly short changes you if you are good at what you do The importance of breaking a big project into sma...
Sew Heidi - The Business of Fashion Design
February 28, 2023 11:00 - 1 hour - 157 MBSew Heidi is a business coach and educator who helps freelance fashion designers build better businesses. She joined me on Ditching Hourly to compare notes on the similarities and differences between freelancing in fashion vs. freelancing in software. Spoiler alert: There was a lot more in common than you might expect. Episode Summary In this episode, we discuss the journey of fashion freelancing, the business of fashion design, the complexities of product development, the transit...
Jason Lengstorf - Learning Together Online As A Full-Time Job
February 14, 2023 11:00 - 57 minutes - 131 MBJason Lengstorf joined me on Ditching Hourly to talk about the novel way he's using his generalist web skills to create value, have fun, and make a living. Jason's Bio: Jason Lengstorf is the host of Learn With Jason, a web generalist and the undefeated smashburger champ. A creative technologist and educator, Jason helps tech companies connect with developer communities through better devrel strategy and creative media production. He advocates for continued learning through collab...
Junaid Ahmed - From UX Designer to Home Studio Architect
February 07, 2023 11:00 - 43 minutes - 99 MBHome studio architect and author Junaid Ahmed joined me on Ditching Hourly to talk about why it's important to look and sound your best on camera, how to level up your home studio without spending a lot of time or money, and the novel approach he took to writing and publishing his new book, Mastering iPhone Video Production. Junaid's Bio: Junaid Ahmed is a Home Studio Architect, podcast host, and filmmaker with over three decades of experience. He specializes in creating optimized...
Jeff Doolittle - From Web Dev To Software Architect
January 31, 2023 11:00 - 33 minutes - 76.3 MBJeff Doolittle is a software architect, transformational leader, and se-radio.net host who’s on a mission to make good software professionals great. Jeff joined me on Ditching Hourly to talk about his journey from a web dev working for free pizza to an in-demand software architect. Along the way, we talked about the importance of strategy, systems thinking as applied to software, and finding a balance between “wonk” and “geek” in order to deliver real business value. Related Link...
Reuven Lerner - Building A Software Training Business In 2023
January 24, 2023 11:00 - 50 minutes - 116 MBIn-demand Python teacher Reuven Lerner joined me on Ditching Hourly to talk about building a software training business in 2023. Reuven's links: - https://lerner.co.il, Reuven's main site - https://BetterDevelopersWeekly.com/, Reuven's Python + software engineering list - https://TrainerWeekly.com, Reuven's newsletter about training - And Reuven frequently posts to Twitter and LinkedIn if people want to follow him there
Brandon Reed - Instant Success With Fixed Price Options
January 10, 2023 11:00 - 50 minutes - 115 MBLandscape architect Brandon Reed joined me on Ditching Hourly to discuss how ditching hourly billing, offering fixed price options, and niching down transformed his firm. Brandon's Links: Website LinkedIn Instagram
Erica Goode, CPA - Inflation, Recession, Cash flow, and Taxes
December 20, 2022 11:00 - 58 minutes - 134 MBCPA Erica Goode joined me on Ditching Hourly to talk about how coaches and consultants should think about inflation, recession, cash flow, and taxes. Erica's Bio: Erica Goode, CPA owns an accounting firm serving coaches and consultants through accounting and CFO services. Erica's Newsletter: https://www.ericagoode.com/newsletter-signup Erica's Podcast: Coaches, Consultants, and Money (available everywhere, but here's the iTunes link) NOTE: Episodes 3 - 7 are "Business Money ...
Mitch Herrema - High Ticket Productized Services
December 06, 2022 11:00 - 1 hour - 150 MBMitch Herrema of Bulb Digital joined me on Ditching Hourly to talk about his experience selling high-ticket productized services. Mitch's links: Website Twitter
Erin Balsa - From “Hit or Miss” Proposals to a 100% Close Rate
November 29, 2022 11:00 - 43 minutes - 99.9 MBErin Balsa of Haus of Bold joined me on Ditching Hourly to talk about the dramatic success she experienced once switching to my 5-page proposal template. NOTE: The audio on this episode is a little rough, but Erin shared a ton of valuable insights, so I wanted to release it anyway. I've included an auto-generated transcript for this episode if you'd prefer to read it. Erin's Links: Haus of Bold The Notorious Thought Leader Podcast Erin on LinkedIn
Coaching Call with Vikram Shetty
November 22, 2022 11:00 - 46 minutes - 105 MBVikram Shetty of 73bit.com joined for a coaching call on Ditching Hourly to help clarify the difference between the end user, target market, and ideal buyer for his sustainability benchmarking SaaS product. Vikram's links: https://73bit.com/ https://www.linkedin.com/in/vikramshettyc/ https://podcasts.apple.com/us/podcast/sustainability-scores/id1575726960
John Strohmeyer - Packaging And Selling Legal Services On A Fixed-Fee Basis
November 15, 2022 11:00 - 54 minutes - 125 MBProprietor of Strohmeyer Law, John Strohmeyer, joined me on Ditching Hourly to talk about why he left a big hourly law firm to start his own practice and how he packages and sells fixed-fee legal services to avoid trading time for money. John's bio: John Strohmeyer is the proprietor of Strohmeyer Law PLLC in Houston, where he guides individuals through the maze of estate planning, tax, and probate law to help them leave no unfinished business. John is board certified in both Ta...
Geraldine Carter - Providing More Value Faster
October 18, 2022 10:00 - 59 minutes - 136 MBThe CPA Savior, Geraldine Carter, joined me on Ditching Hourly to talk about her journey from custom coaching to productized services and how it opened up a path to seven figures for her solo business. About Geraldine Geraldine Carter is a business coach for overworked CPAs who need help getting off the tax hamster wheel. Her clients routinely generate $250K of new annual recurring revenue within the first few months of working together, while spending less time at the office. He...
Coaching Call with QA Consultant Preshant Bellad
October 11, 2022 10:00 - 55 minutes - 127 MBQA Consultant Preshant Bellad joined me on Ditching Hourly to discuss value pricing for monthly QA services. Jonathan, We perform ongoing QA activities like testing, creating automated tests, breaking the app, etc We do the above for requirements that are planned per 2 weeks iteration/sprint For this client, I have been billing an average of 200 hours per month based on the features to test Some of the feature testing does get completed in the same month, and few are carried over ...
Reuben Swartz - Anti-CRM For People Who Hate Selling
October 04, 2022 10:00 - 33 minutes - 77 MBFounder of Mimiran, Reuben Swartz, joined me on Ditching Hourly to talk about the unique client relationship management needs of solo consultants and shared the novel approaches he took when building his “anti-CRM”. Reuben’s LinkedIn Mimiran CRM Jonathan on Reuben’s Podcast
Paul Swail - Getting Paid To Uncover Value With Roadmapping Engagements
September 27, 2022 10:00 - 43 minutes - 39.4 MBServerless expert Paul Swail joined me on Ditching Hourly to share how he uses paid diagnostic engagements to help land large projects without the pressure of conducting a single sales interview. Paul's Links: https://serverlessfirst.com/ https://twitter.com/paulswail
Dr. Jason Troyer - Bootstrapping from Academia to Authority
September 20, 2022 10:00 - 1 hour - 144 MBDr. Jason Troyer joined me on Ditching Hourly to share the details of his journey from tenured academic to authority entrepreneur. Jason’s Links: https://www.jasontroyer.com/ https://www.griefplan.com/
Dre Beltrami - Shut Up And Listen
September 13, 2022 10:00 - 50 minutes - 115 MBDre Beltrami returns to Ditching Hourly to drop her patented iconoclastic worldviews. This time around we talk about Google+, Pinterest, search vs feed, stealing longtail keywords, and for the love of god, just shutting up and listening. Dre's links: thesolopreneursociety.com
Jason Resnick - Masterclass In Pragmatic Email Automation
September 06, 2022 10:00 - 1 hour - 185 MBEmail automation guru Jason Resnick joined me on Ditching Hourly to geek out about serving subscribers more effectively with less effort. We ended up chatting for 90+ minutes, and Jason gave a master class on leveraging basic email automation techniques to create outsized results for your audience and your business. If you have a mailing list, this is a must-listen episode. If you don’t, it’s time to start :-) Jason's links: Jason Resnick NurtureKit Double Opt-in