In episode 204 of the Disruptors for Good podcast, I speak with Nina Rauch, Sr. Social Impact Lead at Lemonade, on leading social impact initiatives from startup to IPO.

Nina discusses her journey into social impact, starting with the founding of Pink Week, an organization aimed at raising awareness of breast cancer among young people. She shares the lessons she learned from starting Pink Week and the importance of passion and putting oneself out there. Nina then talks about her transition into corporate roles and the preconceptions she had about corporate impact.

She highlights the B Corp certification process and the importance of authenticity and transparency in social impact efforts. Nina also discusses Lemonade's give back model and the impact it has had on various causes.


She emphasizes the need to think outside the box when looking for social impact opportunities in the corporate world and the importance of accessibility and diversity in the social impact space. Nina concludes by sharing her future goals and vision for spreading the word about corporate social impact.

About Lemonade

Lemonade stands at the forefront of the insurtech industry, redefining insurance with a strong emphasis on digital convenience and social responsibility. With an innovative platform, Lemonade offers a seamless and user-friendly experience, allowing customers to secure insurance for personal belongings, homes, pets, families, and vehicles effortlessly through a single app.

Beyond providing essential insurance services, Lemonade distinguishes itself through its commitment to social impact. The company's unique Giveback program transforms the traditional insurance model by donating unused premiums to charities selected by its customers.


This initiative reflects Lemonade's dedication to community welfare and social good, contributing over $8 million to various non-profit organizations globally. Lemonade's approach to insurance is built on transparency, efficiency, and compassion, making it a trailblazer in leveraging technology for social change.