Allyson Witherspoon and Nissan are Disrupting Automotive Marketing - Ep 77

Disruptor Series

English - March 26, 2021 13:26 - 41 minutes - 76.9 MB - ★★★★ - 25 ratings
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Previous Episode: Suzi Watford is Disrupting the News Business - Ep 76

Next Episode: Bill Oakley is Disrupting The Drive Thru - Ep 78

"We had to immediately shift out of selling vehicles and into
how we can help take care of our customers"

In this candid yet in depth interview, Nissan USA CMO Allyson Witherspoon provides insightful perspective on modern marketing, auto industry trends, diversity and what's next for the company after successfully navigating the business through a year none of us will ever forget.

She also highlights the 'leadership shift' that has occurred during the pandemic and provides both professional and personal advice to CMO's and aspiring leaders.

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Credits:
Hosts - Rob Schwartz & Asha Davis

Intro/Outro Voiced by Sophia Barnett

Producer - Rashida Peters

Executive Producers - Natalie Zeller / Rashida Peters / Asha Davis

Audio Engineer/Sound Design - Corey Bauman