The Nordic Waffles concept was brought to America by the waffle queen, Stine Aasland. She launched in Minneapolis, Minnesota in 2016.  For the next two years, the freshly-made waffle concept expanded into coffee shops, convenience stores, and amusement parks.  When the call came from Minnesota State Fair in 2018, they served over 42,000 Nordic Waffles in just 12 days.

November of 2019, Nordic Waffles opened a retail location at Potluck Food Hall.    Just as they were preparing for their next phase of growth, the global pandemic shuttered their doors.   Nordic Waffles would soon regroup and enter grocers' freezer doors with their most popular item: The All-Day Breakfast. Nordic Waffles now has two varieties sold in 160 grocery stores and rapidly expanding outside of Minnesota.


Support the show

Follow the Makers of Minnesota on Facebook, Twitter, and Instagram @MakersofMN. Send story ideas to [email protected]
If you appreciate the work we do here, please subscribe on Patreon

Please subscribe to My newsletter at https://stephaniehansen.substack.com/ so you don't miss an epiosde of the Makers of Minnesota



This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit stephaniehansen.substack.com/subscribe

Twitter Mentions