17. How does your brain discover what it wants?
Discovery Matters
English - April 23, 2020 04:00 - 25 minutes - 58.7 MB - ★★★★★ - 19 ratingsLife Sciences Science Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 16. The artistry of vaccine development
Next Episode: 18. Quantum biology: going subatomic
In this episode, Dodi and Conor take 2 minutes to celebrate the birth of Cytiva, company formerly part of GE Healthcare Life Sciences. Yes, only 2 minutes because they're immediately more interested in the science behind choices our brains make. They are joined by Uma Karmarkar, Assistant Professor in Marketing at UCSD focusing on Decision Neuroscience, and Tim Arthur, currently a radio presenter for the BBC and an expert in helping organisations through change.
Keywords: brain, brand, neuroscience, science.