Have you ever seen a social post and thought, ‘How the hell did they approve this?’

No longer is that the sign of a disgruntled employee, but a viable tactic known as ‘unhinged marketing’, and it’s taking social platforms by storm.

It’s the topic that kicks off a packed Disconnected where we tackle Threads’ waning user base, the Metaverse’s demise, algorithm-busting bills, and more with Jen Campbell, Jason Kapadia and Felina Tan.

This episode of Disconnected covers:

The rise of ‘unhinged marketing’Threads’ flagging active user baseThe EU ditching algorithmsA slow death for the MetaverseDepp vs Heard and the court of public opinion