Uncovering Gen Z’s Technological Future with Jen Campbell, Jason Kapadia & Felina Tan #25
Disconnected
English - July 20, 2022 00:00 - 45 minutes - 31.3 MBSociety & Culture Technology society culture social media technology facebook apple google politics algorithm human behaviour Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Gen Z are the first generation not to know a time pre-internet - that makes them the driving force behind our technological future.
They’re often bundled in with Millennials when disparaging criticism is launched at younger generations, but there’s huge differences between the Millennial ‘digital natives’ and the tech-dependent Gen Z.
Discover what the next generation holds for us, from values-led living and a nose for sniffing out inauthenticity, to the effectiveness of influencer marketing and infamously short attention spans.
This episode of Disconnected covers:
Who Gen Z are, and the values that distinguish them from MillennialsHow brands need to change their actions and messaging for future generations Potential use cases and pitfalls of having ‘virtual children’Social platforms adding premium subscription optionsInfluencer marketing with a generation that values authenticityLinks and references at: https://disconnectedpodcast.com/