The Social Media Era of Sport with FC Barcelona’s Senior Manager for Marketing & Comms in Asia, Ben Wiggins #3
Disconnected
English - July 07, 2021 00:00 - 1 hour - 50.6 MBSociety & Culture Technology society culture social media technology facebook apple google politics algorithm human behaviour Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
The beautiful game is as much a business to be run as it is an experience to be shared, and both of these aspects now happen in ways that connect us all more than ever before.
As the almost-immediate response to global, social backlash towards the proposed European Super League demonstrates, social media’s power is potent, and has unlocked new opportunities for fans and clubs alike.
As Senior Manager for Marketing and Communications in the APAC region for one of the world’s most beloved clubs - FC Barcelona - Ben Wiggins joins me on Disconnected to share the incredible reach that sports teams possess in raising awareness for both themselves, and the sport as a whole.
This episode of Disconnected covers:
How social media has more fans engaged with sporting events than ever beforeSports stars using their platform for positive, global changeThe pack mentality afforded to fans by social platforms’ apparent anonymityHow social media shut down the European Super League in a matter of hoursTeams becoming brands vying for attention and opportunities beyond the sportWhat platforms can do to combat abuse as effectively as they combat copyrighted contentLinks and references at: https://disconnectedpodcast.com/