The Polarising World of Social Influencers with Felina Tan #12
Disconnected
English - January 12, 2022 01:00 - 58 minutes - 40.3 MBSociety & Culture Technology society culture social media technology facebook apple google politics algorithm human behaviour Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Influencers have changed the internet forever - can we trust them to do so for good?
Modern social media is awash with brand deals, collaborations, and audiences hanging on every word of these internet personalities.
This week I’m joined by career marketeer Felina Tan to look back at how exactly we got here, and what the future holds for influencer marketing; who’ll police the bad apples, will the positive influencers win out, and what should platforms be doing to clamp down on misinformation and misleading content?
This episode of Disconnected covers:
The birth of the influencer in 1760, and today’s evolution of influencersShining examples of how influencers use their power for goodWarning signs of online personalities abusing their influenceWhat platforms can do to sway influencers’ behaviourFelina Tan:
https://www.linkedin.com/in/felinagabrielletan/
Jag Sharma:
https://www.linkedin.com/in/jagsharma
https://www.instagram.com/jagsharma/
Links and references at: https://disconnectedpodcast.com/