MDE45: Odile Roujol, SVP Brand and Communications for Orange France - taking the digital turn in stride

Minter Dialogue #45This interview is with Odile Roujol, a friend and ex-colleague from my days at L'Oreal and who now is SVP, in charge of Brand and Communications for the French telco giant, Orange France. Being the delivery mechanism across all our screens, it's a fascinating world, making Orange be far upstream compared to most brands. Orange France is pioneering in many areas, bringing content and engagement through the multiple channels they operate. We discuss Orange's approach to eReputation for senior executives, and the way that digital has changed the role of Communications. I'm sure you will enjoy hearing about what Orange is up to as well as what's in store for 2013. Enjoy the show! Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment to go over to iTunes to rate the podcast.Enjoy the show!Support the show (https://www.patreon.com/minterdial)