Inspirational Thought Leader, Bestselling Author and Speaker, David Meerman Scott, just launched Fanocracy (MDE355)
Leadership, Brand Strategy & Transformation - Minter Dialogue
English - January 12, 2020 01:00 - 43 minutes - ★★★★★ - 36 ratingsArts Business leadership brand strategy digital transformation digital strategy branding strategy new tech empathy minter dialogue minter dial Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Minter Dialogue Episode #355
David Meerman Scott, the man who invented newsjacking, a world renowned author, speaker and strategist on the key topics of sales, marketing and PR. His books include Real-Time Marketing & PR, a Wall Street Journal bestseller, the new hit book The New Rules of Sales & Service and my personal favorite: Marketing Lessons from The Grateful Dead. In this interview, we discuss his new book, Fanocracy, cowritten with his daughter, Reiko Scott. We look at how to develop fans, the difference between fan centricity and customer centricity, the differences for luxury brands and much more.
If you've got comments or questions you'd like to see answered, send your email or audio file to [email protected]; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.
Support the show (https://www.patreon.com/minterdial)
Minter Dialogue Episode #355
David Meerman Scott, the man who invented newsjacking, a world renowned author, speaker and strategist on the key topics of sales, marketing and PR. His books include Real-Time Marketing & PR, a Wall Street Journal bestseller, the new hit book The New Rules of Sales & Service and my personal favorite: Marketing Lessons from The Grateful Dead. In this interview, we discuss his new book, Fanocracy, cowritten with his daughter, Reiko Scott. We look at how to develop fans, the difference between fan centricity and customer centricity, the differences for luxury brands and much more.
If you've got comments or questions you'd like to see answered, send your email or audio file to [email protected]; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.
Support the show (https://www.patreon.com/minterdial)