Digital Politics with Karen Jagoda
290 episodes - English - Latest episode: 3 days ago - ★★★★★ - 11 ratingsDigital Politics with Karen Jagoda is a non-partisan podcast featuring thought leaders and industry pioneers with insights about innovative approaches to political campaigns, voter engagement, mobilization, fundraising, persuasion, and GOTV. Topics include the power of mobile devices, leveraging social networks, message testing and targeting, cross-media advertising, grassroots organizing, and big data.
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Episodes
Targeting Voters in a Post-Cookie World with Bryan Miller Neptune Ops
April 24, 2024 14:16 - 19 minutes - 13.5 MBBryan Miller, President of Neptune Ops, discusses how browser companies are changing their policies regarding the use of cookies to locate specific individuals and the need for new campaign strategies to find and persuade voters online. In the post-cookie world, political consultants must consider new identifiers based on other data, surgical contextual targeting, and geo-fencing. We talk about: What replaces cookies to identify and target specific voters or groups Voting propensity, v...
Standing Up to Hate and Racism with Patrice O'Neil Not In Our Town
April 16, 2024 22:25 - 29 minutes - 20.3 MBPatrice O'Neil, Founder of Not In Out Town, joins Deepak Puri, CEO of The Democracy Labs, to discuss gathering communities together to support conversations that drive understanding about fighting hate and racism. Patrice reports that screening their film Repairing the World in local gatherings has become a catalyst for people to share their stories about being harmed by hate and actions that can taken to fight racist attacks. NIOT has become a story center for communities who want to stand ...
Benefit Screening Tool Cuts Through Eligibility Maze with Melanie Lavelle Benefit Kitchen
April 09, 2024 15:04 - 24 minutes - 17.2 MBMelanie Lavelle, Founder of Benefit Kitchen, joins Deepak Puri, CEO of The Democracy Labs, to discuss the impact of welfare reform and the creation of an app and database to empower people to understand what benefits are available. Benefit Kitchen is focused on working with people to overcome obstacles and gain insight into the eligibility rules for federal, state, and local benefits. Melanie has discovered that many rules and hard-to-find information are designed to keep people from enroll...
Activists Focused on Regulating Ammunition Sales with Sandy and Lonnie Phillips Survivors Empowered
April 02, 2024 14:57 - 20 minutes - 14.2 MBSandy and Lonnie Phillips, Founders of Survivors Empowered, join Deepak Puri, CEO of The Democracy Labs, to discuss their reaction and activism as a result of the murder of their daughter Jessi, killed in the Aurora Colorado theatre 2012 mass shooting. Their organization is focused on regulating companies that sell ammunition and repealing the Protection of Lawful Commerce in Arms Act. Deepak, Sandy and Lonnie talk about: Who is selling ammunition and what information is being collected ...
Changing Role of the Campaign Manager with Joe Fuld The Campaign Workshop
March 26, 2024 15:19 - 25 minutes - 17.7 MBJoe Fuld, Founder of The Campaign Workshop, joins Deepak Puri, CEO of The Democracy Labs, to consider how the role of political and advocacy campaign managers has changed over the last 20 years. The constants are the ongoing challenges for a campaign to refine the message, have the candidate or advocate's voice heard by the target audience, and find the pressure points to make the most short-term and long-term impact. Joe also emphasizes the need to keep innovating to build robust campaign s...
Why Campaigns Need a Wikipedia Strategy with Rhiannon Ruff Lumino
March 19, 2024 19:23 - 17 minutes - 12.1 MBRhiannon Ruff, Co-Founder of the digital agency Lumino, is a Wikipedia expert and author of the book Wikipedia & Crisis Comms. Increasingly, for voters and the media, Wikipedia is the go-to source for campaign and candidate information, and the accuracy of the information is critical for the site's moderators. While there are ways to get content edited, one presidential candidate's approach is a lesson in what not to do. We talk about: Why campaigns should care about Wikipedia What sour...
Fighting Christian Nationalists with Andra Watkins How Project 2025 Will Ruin YOUR Life
March 11, 2024 20:28 - 29 minutes - 20.3 MBAndra Watkins, The New York Times best-selling author and speaker, joins Deepak Puri, CEO of The Democracy Labs, to discuss the threat of Christian Nationalists to the future of our democracy. Indoctrinated as a child in Christian Nationalism, Andra understands the language of the calls to action in Project 2025 and warns about the potential impact on families and communities in her Substack: How Project 2025 Will Ruin YOUR Life. Deepak and Andra talk about: How Christian Nationalists ...
The Ongoing Fight for Civil Rights with Deepak Puri The Democracy Labs
March 08, 2024 16:10 - 19 minutes - 13.9 MBDeepak Puri, CEO of The Democracy Labs, shares his reaction and insights from participating in the recent commemoration of Bloody Sunday and his walk across the Edmund Pettus Bridge in Selma, Alabama. As an activist, Deepak appreciates the importance of learning from history and the need to continue the fight for civil rights. We talk about: What motivated people to attend the 59th gathering to remember the beatings of the civil rights marchers and pass on lessons to the next generation ...
Lessons from the 2008 Obama Presidential Campaign with Jim Margolis GMMB
February 28, 2024 22:30 - 27 minutes - 19.3 MBJim Margolis, Partner at GMMB, was a Senior Advisor to Barack Obama in both of his campaigns for the White House. Jim is one of the stars of the recent documentary The Bigger Hammer: Race for the White House A Look at the 2008 Obama-McCain Race for President. Taking on the challenge of introducing Barack Obama meant having a strategic plan to define a different kind of leader, telling his unique, authentic candidate story, and finding common interests with all voters. It was also the first ...
Lessons Learned from the McCain Palin 2008 Presidential Campaign with Fred Davis Strategic Perception
February 22, 2024 21:09 - 21 minutes - 15.1 MBFred Davis, CEO of Strategic Perception Inc., is a well-known Republican communications expert and one of the stars of the recent documentary The Bigger Hammer: Race for the White House A Look at the 2008 Obama-McCain Race for President. As the Chief Creative Officer of McCain's presidential campaign, Fred had the challenge of running against the Barack Obama team and the plot twist of the addition of Sarah Palin to the McCain ticket. While Fred agrees social media, digital ads, and the int...
Building Political Awareness in the Asian American Pacific Islanders Community with Varun Nikore AAPI Victory Alliance
February 21, 2024 21:02 - 32 minutes - 22.6 MBVarun Nikore, Executive Director of the AAPI Victory Alliance, joins Deepak Puri, CEO of The Democracy Labs, to discuss the Asian American Pacific Islanders' growing presence in the US. This group is expected to be the largest minority group by 2040 and includes first to fifth-generation family members from over 20 countries of origin. Varun's mission is to get more people from the AAPI community involved with politics, to run for public office, and to drive fundraising campaigns to support ...
Update on Strategy to Reduce Gun Violence with Po Murray Newtown Action Alliance
February 15, 2024 19:54 - 22 minutes - 16 MBPo Murray, Co-Founder and Chairwoman of the Newtown Action Alliance, joins Deepak Puri, CEO of The Democracy Labs, to discuss the variations in state and federal laws protecting residents from gun violence. Since Uvalde, there have been changes in the awareness of the need for background checks and holding stakeholders responsible for public safety. Citizen activists are pushing for state and federal legislation to pierce the shield that protects weapon sales. Deepak and Po talk about: C...
The Bigger Hammer a Look at the Obama McCain 2008 Campaigns with Keith Gaby Director
February 15, 2024 15:33 - 24 minutes - 17 MBKeith Gaby is the Director of The Bigger Hammer: Race for the White House a Look at the 2008 Obama-McCain Race for President and communications expert. This behind-the-scenes documentary is a time capsule of presidential campaigns before the proliferation of social media and mobile devices. The film presents a balanced picture of the strategies and tactics of the advisors to Obama and McCain and how they handled challenges and opportunities. We talk about: The motivation for the creation ...
Inspiring Young Voters to Get Involved with Ian Gates Students for Justice Vote
February 13, 2024 19:25 - 20 minutes - 14.6 MBIan Gates, a participant in the Students for Justice Vote intern program, joins Deepak Puri, CEO of The Democracy Labs, to talk about getting young voters involved in political campaigns and voter registration efforts. The challenge is finding young voters where they get their news and creating content that comes from trusted sources and is shared in their social networks. This intern program focuses on learning about campaign techniques, political marketing, and civic engagement to build th...
Telling the Candidate's Story with Josh Klemons Reverbal Communications
February 07, 2024 16:36 - 27 minutes - 18.8 MBJosh Klemons, Founder of Reverbal, joins Deepak Puri, CEO of The Democracy Labs, to talk about the need to make the audience the hero, not the candidate, when communicating with voters. An expert on first-in-category candidates, Josh has refined his storytelling skills to create compelling digital content for winning campaigns and drive relationship organizing. Deepak and Josh talk about: Keys to good storytelling The connection between organizing and digital tools Finding trusted mes...
Targeting and Tracking Delivery of Digital Political Ads with Ray Kingman Semcasting
February 06, 2024 16:02 - 24 minutes - 16.7 MBRay Kingman, Founder and CEO of Semcasting, is focused on bringing a deeper understanding of the media habits of voters to campaigns. The shift from traditional linear TV advertising to Connected TV and other digital ad options is being accelerated thanks to the ability to target messages and measure the delivery and effectiveness of the ads. We talk about: Candidate identity management Using a constellation of match keys to more accurately target voters The value of Real-Time Voter M...
The Authenticity Industries with Michael Serazio Author and Associate Professor
February 02, 2024 16:03 - 20 minutes - 14.2 MBMichael Serazio is an Associate Professor in the Department of Communications at Boston College and author of The Authenticity Industries: Keeping it "Real" in Media, Culture, and Politics. Calling authenticity the moral framework of our time, Michael addresses whether politicians can fake authenticity and what gives inauthenticity away. Drawing on observations of reality TV, social media, pop music, commercial advertising, and electoral politics, Michael has written a thought-provoking anal...
New Hampshire Primary Voters with Matt Robison Beyond Politics Podcast
January 31, 2024 16:07 - 21 minutes - 14.7 MBMatt Robison is a political consultant and former chief of staff for former New Hampshire Congressman Paul Hodes, his co-host on the Beyond Politics Podcast. Matt shines a light on the tendencies of New Hampshire primary voters and what the results might indicate about voter strategies in 2024. We talk about Independent and unaffiliated NH voters How negative ads impact primary voters The importance of endorsements Do candidate debates make a difference Did Democrats change the...
Recruiting the Next Generation of Poll Workers with Marta Hanson Power the Polls
January 29, 2024 18:06 - 19 minutes - 13.8 MBMarta Hanson, National Program Manager, Power the Polls, joins Deepak Puri, CEO of The Democracy Labs, to emphasize the need for a nationwide effort to recruit the next generation of poll workers to ensure that elections run smoothly. In a presidential election year, it is estimated that one million people are needed to fill these paid positions at the local level to address language needs, balance party affiliation, and provide help with technology. Deepak and Marta talk about: The impo...
Informing and Mobilizing the South Asian Community Across the US with Rajiv Bhateja They See Blue
January 24, 2024 16:58 - 22 minutes - 15.9 MBRajiv Bhateja, Co-Founder of They See Blue joins Deepak Puri, CEO of The Democracy Labs, to discuss the need to educate and motivate Americans of South Asian origin to vote for Democrats and become involved in their local communities. Rajiv is an accidental activist bringing data analytic skills to this volunteer organization, allowing them to specifically target messages, organize, and get out the vote. Deepak and Rajiv talk about: Where South Asians live across the US Successful metho...
Raising Alarm About the Mandate for Leadership with Anne Christine Stop The Coup 2025
January 22, 2024 22:59 - 29 minutes - 20.3 MBAnne Christine, investigative journalist and human rights activist Stop the Coup 2025, joins Deepak Puri, CEO of The Democracy Labs, to address the threat to civil rights from Project 2025, a 900-page Mandate for Leadership: The Conservative Promise from the Heritage Foundation. The key is turning the Mandate into discrete components so people can understand this anti-diversity platform and plan to dismantle the Federal government. Deepak and Anne Christine talk about: Lessons learned fro...
2024 Political Advertising Trends with Sean Duggan SD Media
January 19, 2024 15:58 - 22 minutes - 15.3 MBSean Duggan, Founder of SD Media has seen many political cycles as Vice President of Advertising at Pandora and SiriusXM. He notes that it is curious how some of the presidential candidates are relying so heavily on television ads. The more things change, the more they stay the same. We talk about: The pace of buying digital ads for the 2024 primaries Competition for campaign advertising dollars Value of audio ads and advertising on podcasts Use of AI by political consultants and ...
Gun Violence on School Properties with David Riedman K-12 School Shooting Database
January 15, 2024 17:42 - 25 minutes - 17.7 MBDavid Riedman, Founder and Independent Researcher of the K-12 School Shooting Database, joins Deepak Puri, CEO of The Democracy Labs, to peel back the layers of the challenges of predicting and preventing school shootings. One significant step is to collect data and fill in the missing pieces to get a better sense of who is most at risk of being involved in a school shooting and actions that can be taken to protect students and staff. Deepak and David talk about: Differences between mass ...
Management Structure Essential in Politics and Business with Matt Krayton Publitics
January 08, 2024 17:19 - 20 minutes - 14.1 MBMatt Krayton, Founder of Publitics, shines a light on the need for a management structure in political campaigns as much as in a business. Starting from the digital perspective, Matt has developed the InfluenceIQ approach, a unified framework to break down silos for making better campaign decisions. We talk about: Mechanisms for making decisions to execute on strategy Preparing for rapid response and when to do nothing Targeting voters across platforms and where to allocate resource...
Citizen Activism and Reforming Public Media with Brian Hansbury The Media and Democracy Project
December 19, 2023 16:06 - 35 minutes - 24.8 MBBrian Hansbury, part of the leadership team at The Media and Democracy Project, joins Deepak Puri, CEO of The Democracy Labs, to shine a light on the role of local journalists in maintaining a strong democracy. Advocating for public policy solutions that benefit local communities and support diverse opinions, this group is surgically raising awareness about the consequences of lies from broadcasters and offering ways for citizens to have their voices heard. Deepak and Brian talk about: Ho...
Bringing Powerful Storytelling Skills to Advocacy and Political Campaigns with Alexis Posey Cultural Engagement Lab
December 14, 2023 15:56 - 18 minutes - 13 MBAlexis Posey, Chief Campaign Officer at The Center for Cultural Power and Political Director of the Cultural Engagement Lab, talks with Deepak Puri of The Democracy Labs about how narratives impact voter opinions. The Cultural Engagement Lab commissions a network of artists and creative people from underserved communities to use their storytelling skills to support advocates, candidates, and civic engagement efforts. All activities aim to bridge the gap between cultural and political organiz...
The Path to Regulation of Psychedelic Therapies with Dr. Joe Tucker Enveric Biosciences
December 06, 2023 15:14 - 19 minutes - 13.3 MBDr. Joe Tucker, CEO of Enveric Biosciences, shines a light on the challenges of those working with psychedelic therapies to inform legislators about the need for regulation to gain acceptance for the use of these molecules for medicinal purposes. In this era of increasing mental health awareness and neurodegenerative diseases, research on the unique characteristics of hallucinogenic and non-hallucinogenic drugs shows the potential to meet unmet medical needs effectively. We talk about: Th...
View of the 2023 Virginia Election Results with Andrea Miller Center for Common Ground
November 30, 2023 22:18 - 23 minutes - 16.4 MBAndrea Miller, Center for Common Ground joins Deepak Puri, CEO of The Democracy Labs, to highlight the results of the recent election in Virginia and the impact of early voting on the outcome. As seen around the country, even school board races were contentious. Deepak and Andrea talk about: The variations in the Virginia election results in this diverse state The value of political television ads Voter suppression tactics Postcarding campaigns Plans for 2024 @CTR4CMNGround #VAEl...
Building On-Line and Off-Line Connections with Voters with Edward Erikson Founder Erikson Communication Group
November 16, 2023 20:40 - 28 minutes - 19.9 MBEdward Erikson, Founder and President of Erikson Communication Group, joins Deepak Puri, CEO of The Democracy Labs, to discuss the possibilities of finding common interests and ways to unite local communities. As a political consultant, Edward emphasizes the value of snowball organizing to find additional supporters and the need to keep testing new methods to reach voters. Deepak and Edward talk about: Finding common ground with voters in this partisan environment Role of social media ...
Managing Voter Interactions using AI with P2P Texting with Josh Justice Peerly
November 02, 2023 13:49 - 23 minutes - 16.1 MBJosh Justice, CEO of Peerly, has been working on an AI tool for managing and responding to the volume of text messages exchanged using the Peerly peer-to-peer texting platform. Now widely available, AMP {AI} enhances the value of voter engagement and provides rich data that reveals sentiment and real-time interest. We talk about: The changing nature of voter engagement Optimizing voter targeting based on responses to text messages The shift from generic campaign messages to personaliz...
Convergence of Tactics for Reaching Voters with Molly Rima Hoopes VoterX
October 19, 2023 16:23 - 21 minutes - 15.1 MBMolly Rima Hoopes, Senior Political Account Executive, Division D at VoterX, is working in the expanding arena where targeting and media offer new options for finding and persuading voters. Though traditional media buyers are still buying linear TV ads, cross-screen reach and targeting opportunities offer incremental reach for campaigns to find cord-cutters, deliver a call to action to specific audiences, and supply metrics about engagement for building relationships. We talk about: Cro...
Organizing Using TikTok and Other Social Media with Gina Keller Distill Social
October 17, 2023 17:03 - 22 minutes - 15.5 MBGina Keller, Co-Founder of Distill Social, joins Deepak Puri, CEO of The Democracy Labs, to highlight how social media is used for grassroots activities in Michigan to drive voter awareness, voter registration, and turnout. Gina shares insights about using TikTok to offer something as simple as a sticker to raise interest and enthusiasm. Deepak and Gina talk about: Building emotional connections with voters How content is shared on TikTok, Instagram, and other social media sites Turn...
Relational Organizing Then and Now with Richard Rose and Raymond McClendon Communities United for Justice
October 13, 2023 00:03 - 26 minutes - 18.3 MBRichard Rose and Raymond McClendon Communities United for Justice join Deepak Puri, CEO of The Democracy Labs, to review relational organizing using local leaders to build awareness about candidates and ballot initiatives. The topic is how grassroots organizers are using digital and traditional tools to build robust networks of organizations targeting specific voters to get out the vote. Richard and Raymond have started in Georgia, moving from there to demonstrate the power of collaboration ...
The Power of Rural Voters with Matthew Hildreth Rural Organizing
October 04, 2023 15:42 - 33 minutes - 23 MBMatthew Hildreth, Executive Director of Rural Organizing, joins Deepak Puri, CEO of The Democracy Labs, to identify the elements of rural communities often missed by candidates in their search for voters. With a background in broadcasting and local engagement, Matthew points out the need for more funding for organizing in rural areas and leadership development at the local level. Deepak and Matthew talk about: Growing the Democratic brand in rural communities Organizing in rural areas ...
Running for State Office in a Rural District with Rachel Levy Candidate
October 02, 2023 21:31 - 18 minutes - 13 MBRachel Levy, candidate for the Virginia House of Delegates in the November 2023 election, joins Deepak Puri, CEO of The Democracy Labs, to provide a view from the front lines of running for office in a primarily rural, newly drawn district. Rachel is an activist, teacher, mom, wife, and candidate with a strong sense of the need for civic engagement to fight extremism. Deepak and Rachel talk about: Diversity in rural communities Techniques that work for outreach and canvasing in a mostl...
Need for Cybersecurity Tools to Protect Political Campaigns with Michael Kaiser Defending Digital Campaigns
September 26, 2023 15:50 - 21 minutes - 14.9 MBMichael Kaiser is the President and CEO of Defending Digital Campaigns, a nonprofit and nonpartisan organization working with Federal campaigns to secure their organizations and staff against cybercrime. DDC is providing free and low-cost security tools not counted as a campaign contribution with special permission by the FEC because unsafe political campaign practices are seen as a national security threat. We talk about Most significant cyber threats to political campaigns What cyber ...
Removing Obstacles to Running for Office with Holli Holliday Sisters Lead Sisters Vote
September 20, 2023 13:50 - 29 minutes - 20.3 MBHolli Holliday, lawyer and President of Sisters Lead Sisters Vote, joins Deepak Puri, CEO of The Democracy Labs, to shine a light on the obstacles that are part of the system that keep first-time candidates from succeeding. While candidates supported by the established parties are told about access to voter lists and committee support, newcomers are often not aware of the resources that are available for fundraising and organizing. Deepak and Holli talk about Paths to leadership developme...
What Motivates Gen-Z to Vote with Annabel Roubinowitz
August 25, 2023 16:46 - 19 minutes - 13.9 MBAnnabel Roubinowitz, a high school senior living in San Francisco, surveyed her Gen-Z cohorts to find out what issues they are concerned about and why they do or do not vote. While young people seem excited about hot-button issues like reproductive rights and gun control, they are not registering to vote or turning out to vote in expected numbers. Annabel's research sheds some light on how candidates can tap into this rage and enthusiasm to engage more Gen-Z to vote. We talk about: What t...
Politics of Available and Affordable Childcare with Cassie Choi Pair Team
August 24, 2023 19:24 - 20 minutes - 14.2 MBCassie Choi, Co-Founder of the Pair Team, is focused on the challenge of finding available and affordable childcare for high-risk and high-need populations and the actions that can be taken to improve the health of families. As a White House Clinician Innovators Roundtable member, Cassie is looking at the health ecosystem and how to drive civic engagement from all stakeholders to help advance healthcare needs. As a nurse and entrepreneur, Cassis is advocating for childcare with the Biden adm...
Opportunities for Text-to-Audio Generated by AI-Driven Apps with Deepak Puri The Democracy Labs
August 19, 2023 01:30 - 18 minutes - 12.8 MBDeepak Puri, CEO of The Democracy Labs, brings his technical skills to applying AI to dense text to make it accessible to a broader audience. This episode includes a sample of turning text-to-audio from the introduction of the Georgia indictment of election fraud and demonstrates the limitations and opportunities for a tool like Audyo.ai. We talk about: Creating a rapid response to breaking news by using AI-based apps to turn text into a voice of choice Fighting voter apathy wi...
Insights from Applying AI to the State Public Policy Environment with Yemi Adewunmi Plural
August 09, 2023 23:41 - 18 minutes - 12.6 MBYemi Adewunmi is the Co-Founder and COO of Plural, part of the Higher Ground Labs portfolio of companies. Plural has recognized the opportunity to apply AI to track the discovery, creation, and iterations of legislation at the congressional and state level to inform a number of different stakeholders. Based on her experience working at the New York State Legislature, Yemi and her team provide tools to change how policy data can be viewed to identify trends and opportunities and aid collabo...
Paying More Attention to State Legislatures with Joann Loulan Local Majority
August 02, 2023 15:48 - 27 minutes - 18.9 MBJoann Loulan, Executive Director of Local Majority, joins Deepak Puri, CEO, of The Democracy Labs, in a story about activism at the state level and the need to pay attention to what state legislatures are doing. Local Majority is promoting research from subject experts to counteract the influences of misleading and disinformation at the state and local levels. Deepak and Joann discuss: Why well-documented research is essential to dispelling misinformation and disinformation about the acti...
Digital Advertising Strategies for 2024 Political Campaigns with Beth Dwyer MNI Targeted Media
July 27, 2023 15:08 - 18 minutes - 12.8 MBBeth Dwyer, Vice President of Sales at Dotdash Meredith's MNI Targeted Media, worked for the Washington Post and Politico on the corporate side. Beth came to political adverting in 2017 when she realized the role digital advertising could play in political campaigns. She notes the changes since 2020 in the amount of money spent on digital ads and when that money will be spent to reach voters in 2024. Because of the fragmentation in the ad market, programmatic demonstrates that ad buys should...
Connected TV Spending Increasing for Political Campaigns with Jess Ellis VDX.tv
July 20, 2023 20:45 - 17 minutes - 12.5 MBJess Ellis, Senior Specialist, Client Partnerships, Politics VDX.tv, gives an orientation on how political tv advertising has expanded to include a significant investment in connected tv ads. To reach cord-cutters, campaigns increasingly realize that CTV ads find voters on the right screen at the right time to persuade, inform, and mobilize. Streaming video allows for specific targeting of voters compared to buying ads on linear tv in expensive media markets. Digital video ads reach people ...
Fighting MisInformation on WhatsApp with Alshika Jennela Indian American Impact
July 18, 2023 21:39 - 15 minutes - 11 MBAlshika Jennela, Program Manager Mis/Disinformation at Indian American Impact, and Deepak Puri, CEO of The Democracy Labs, TheDemLabs.org, talk about how WhatsApp is used by people all around the globe. It is seen as a trusted source of news from friends and family while, at the same time, a source of disinformation. With deep insights into the Indian American and South Asian American communities, they highlight how activists are working to present facts and correct misinformation and disin...
Matching Voter Files to Digital Identities with Ray Kingman Semcasting
July 11, 2023 14:49 - 19 minutes - 13.2 MBRay Kingman, CEO and Founder of Semcasting, a data service company, is taking voter files to the next level by including more relevant data to support digital marketing in political campaigns. Their cookie-free approach uses IP delivery points, device information, email, and offline data and matches to online activity and other known voter characteristics. They are testing a digital activity scoring system and different new twists on the data to allow campaigns to create discussions wit...
Overcoming Restrictions of Voter ID Laws with Lauren Kunis VoteRiders
June 29, 2023 21:24 - 22 minutes - 15.9 MBLauren Kunis, CEO of VoteRiders, and Deepak Puri, CEO of The Democracy Labs, TheDemLabs.org, talk about the various voter ID laws that prevent or intimidate eligible Americans from casting a ballot that is counted. VoteRiders has a nationwide network to provide voter ID education and assistance to get the form of ID that is accepted to register and vote. Deepak and Lauren discuss State-by-state challenges of getting an acceptable ID to register to vote Why underrepresented communi...
Role of Dynamic Maps in Political Campaigns with Julia Bayer and Michelle Kinzer Esri
June 27, 2023 15:05 - 25 minutes - 17.9 MBJulia Bayer, solution engineer National Government team & Michelle Kinzer, Public Policy Team of Esri, join Deepak Puri, CEO of The Democracy Labs, to discuss the power of geographic information to gain a greater understanding of problems and as a means to engage voters in solutions. They emphasize we all share location and a sense of place, and maps can present facts and persuade viewers to broaden their view. Deepak talks with Julia and Michelle about: What maps can communicate ...
Creating Compelling Narratives Not Lists of Facts with Ineke Mushovic Wide Angle Research
June 20, 2023 20:55 - 23 minutes - 16.1 MBIneke Mushovic, Executive Director of Wide Angle Research and Republican Rule, and Deepak Puri, CEO of The Democracy Labs, agree that candidates from the top of the ballot to the bottom can productively use strong images and provocative ads to draw in voters and drive a call to action. The Wide Angle Research approach brings video and storytelling techniques to down-ballot races and advocates looking to educate and persuade. Deepak and Ineke talk about: Use of political and advocacy ads t...
Campaigns and Advocates Recognizing the Power of Advertising on Podcasts with Sean Duggan SXM Media
June 12, 2023 16:28 - 23 minutes - 16.2 MBSean Duggan, VP of Advertising at SXM Media, is known for his ability to spot trends and work with clients to deploy audio ads to reach voters and constituents effectively. While digital ad budgets have grown for campaigns and advocacy groups, spending on podcast advertising has yet to take off. This is another example of consumer advertisers embracing new ad formats while the political community hesitates to experiment. Sean and I talk about: Opportunities for advertising on podcasts ...