The Epic Contest for Tomorrow’s Energy Customer

For the first time in your life, the relationships you have with your energy suppliers are contestable. But why are fossil fuel companies not in the contest? 

Businesses are in continuous contests for the consumer wallet. I’m presently scheming on a house renovation program and I’ve invited four renovation contractors to the contest. My relationship with a renovation contractor is contestable at the moment but once I select someone to work with, the contest is over.

How does contestability work in the context of the energy industry?

As consumers, we’re conditioned to have an ambivalent unemotional relationship with our energy. It’s just there, lurking behind the light switch, or sloshing around in the gas tank, or springing into hot action when the house temperature falls too low in winter. Many people have no idea who even supplies their energy or how it gets to their homes.

As a result, our relationship as energy consumers with energy suppliers is not particularly contestable. Once you sign up with a local gas or power supplier, you don’t easily or often change. It’s fire and forget. Even payments are automatic.

It’s been this way for my entire life, 60+ years.

And it’s all about to change.