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Why brands are moving Google ad budgets to Amazon – Digital Minute 16/10/18
Digital Minute – the latest digital marketing news and analysis
English - October 16, 2018 08:16 - 4.31 MB VideoTechnology News Tech News stickyeyes digital minute technology news media video design online marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Some advertisers are moving more than half of their digital advertising spend into Amazon, according to a survey of leading advertising agency executives in the US.
A survey by CNN found that many agencies were seeing clients move as much as 60% of their ad budgets away from mediums such as Google search, display and programmatic, and towards Amazon – lured by a more product-focused audience, better conversion rates and Amazon’s power as a “product search engine”.