Salesforce & Google tie-up brings big opportunities

Google and Salesforce have strengthened their ties in the last week, and it promises to open up some valuable data for marketers using the Salesforce platform.

As part of the partnership, Google data and Salesforce CRM data will now integrate, meaning that marketers using Salesforce can start to see Google data against their own data, allowing them to determine what a sales prospect may be searching for online, what pages they are visiting and other pieces of key Google insight.

The news follows Google’s enhanced partnership with Marketo, as the search engine looks to close the loop between search marketing and marketing automation.