Oreo rapped by the ASA and the European Parliament takes on Google – 02/12/14 Digital Minute

Oreo has had its vlogger advertising campaign banned by the ASA, after one complaint that the videos were not clearly marked as ads.

The report has once again cast the spotlight on the relationship between brands and bloggers and we’ve looked at the implications of the judgement at http://www.stickyeyes.com/2014/12/01/how-to-avoid-a-rap-from-the-asa-for-your-social-media-campaign/

We have also tried out own Oreo lick challenge in tribute - check it out at http://youtu.be/jbAQQfpSRyI

Also in this edition, we discuss how the European Parliament has voted to break up Google’s search and advertising businesses.

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