Automatic ad blocking comes to Google Chrome - Digital Minute 20/02/18
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English - February 20, 2018 11:40 - 3.76 MB VideoTechnology News Tech News stickyeyes digital minute technology news media video design online marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Google has announced that the latest edition of its Chrome internet browser is going to include ad blocking automatically – although only certain types of ads will be affected.
Chromes ad blocker will automatically start blocking ads that it, along with the Coalition for Better Ads group, considers annoying or intrusive.
The announcement will naturally have many publishers concerned, whilst advertisers will also be prompted to rethink their approach to digital advertising, but Google argues that by forcing publishers to adhere to better ad standards, it will improve the online user experience and reduce the motivation from users to install third party ad blockers.