A closer look at Google’s Ad Clampdown – Digital Minute

As Google looks to clear up YouTube’s image after yet another brand reputation crisis, it has introduced new rules to the way in which content creators can monetize their videos and channels.

But in the wake of the Logan Paul scandal, Google’s proposed changes have caused concern amongst high profile content creators, who will lose out from the new policy, and from brands who are now facing fewer advertising opportunities and potentially higher costs in order to reach audiences on YouTube.

The strict new guidelines will, Google hopes, restore some confidence in the platform amongst advertisers, and Digital Minute looks at just what is changing, and what the likely impact will be.