Digital Marketing for Humans artwork

Digital Marketing for Humans

18 episodes - English - Latest episode: almost 2 years ago - ★★★★★ - 56 ratings

Digital Marketing for Humans is an interview-style podcast aimed squarely at business owners. It's hosted by a business owner. Around 90% of the guests are business owners. It's a platform that shares the stories of business owners, which other business owners might find useful.

Each episode is unique because everyone's story is unique. We cover the journey of each guest, starting why they chose to go the entrepreneur route, where they are today, and what they've learned in the process.

We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen, and learn something new.

Entrepreneurship Business Marketing humans business marketing digital marketing
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Episodes

WeatherEye

May 27, 2022 07:00 - 1 hour - 82.8 MB

In this episode, we interviewed Wade Lamberth, a meteorologist and the CEO of WeatherEye. Having a background in the Navy, Wade is heavily oriented in operational risk management to do military planning. For this reason, doing risk analyses for the weather is a transition and also a continuation of what he does. Wade shares how WeatherEye helps people be prepared for severe weather conditions that can affect their daily activities. He also talks about targeting the right people, ha...

Gated

April 29, 2022 07:00 - 1 hour - 56.2 MB

In this episode, we interviewed Melissa Moody, the CMO of Gated. Gated is a technology solution that helps professionals get only the most relevant e-mails in their inboxes. It started with the founder’s problem with being bombarded by irrelevant sales e-mails. He later thought the solution he found can also be terribly valuable for everyone. Melissa shares how they continuously shift the way people communicate at Gated. They believe that the way to win in today’s world, where more...

Exact Buyer

March 25, 2022 07:00 - 44 minutes - 61.1 MB

In this episode, I talk to Edan Krolewicz, founder of ExactBuyer. ExactBuyer helps you find the exact people you should be talking to and gives the information you need to reach out to those people in a reliable way. Edan shares how he functions best, his company’s vision, and how they are different from the other tools that are already out there. He shares the importance of diving deeper into different industries and getting into where exactly you should be.   In this episode, w...

Meaningly

February 25, 2022 08:00 - 1 hour - 69.5 MB

In this episode, I interviewed Jonathan Tallman, the CEO, and Co-founder of Meaningly. Jonathan has been practicing product management for so many years. He has a degree in English Language and Literature and right now, he is working in the world of computer visual language. Jonathan walks us through his experiences working with Meaningly and some of the most important lessons he learned through this journey. In this episode, we discussed: 1. About Meaningly, Inc., their starting...

Ardent Growth

January 28, 2022 08:00 - 1 hour - 74 MB

In this episode, Skyler Reeves, the CEO of Ardent Growth, talks me through his business and how he found his niche. As a child, Skyler was into arts until he discovered his affinity for Math and Computer Science. He also served in the military, observing different cultures among people. His company, Ardent Growth, helps e-commerce brands understand which content they need to make and in what order to get results as fast as possible. In this episode, we discussed: The reason why o...

Storify Agency

October 29, 2021 07:00 - 1 hour - 68.1 MB

In this episode, I talk with Seth Erickson, the CEO of Storify Agency. He helps companies tell better stories about what they are doing, why they exist, and why they have value to other people. Seth also talks about his book, How to Hack Humans: Storytelling for Startups. We discuss his future goals and some ideas to help him achieve them. In this episode, we discussed:  How he realized that authenticity saves a lot of energy trying to be someone else.  The goal of Storify of he...

Story Dialogue

September 24, 2021 07:00 - 53 minutes - 49.1 MB

In this episode, I interviewed Carmel Finnan of Story Dialogue. She shares about her long journey of finding out what she wanted to do, the longer journey of discovering how she can do it, and the fulfillment of finally doing it. Carmel talks about the real deal about dialogue and how, when properly executed, it will maximize the effectiveness to deliver its purpose. We discussed her concern of standing out against the increasing noise in the marketplace, especially in social media...

Flourish & Grit

August 27, 2021 07:00 - 46 minutes - 42.5 MB

In this episode, I chat with Emily McGuire of Flourish and Grit. We talk about her journey in her business, including how she thought of the name and how it represents the business's principles. Emily teaches us how working hand in hand with these principles affects their clients’ businesses. Emily walks us through the email marketing experience as perceived on the other side of the fence, the customers, and how Flourish and Grit work backward to maximize the value of email marketi...

The CEO Confidant

July 30, 2021 07:00 - 44 minutes - 40.9 MB

In this episode, I interviewed Angel Ribo, the CEO of The CEO Confidant. This man literally has traveled the world in his entire life, helping people start and grow their businesses. As if that’s not amazing enough, he is also fluent in a couple of languages. Angel shares his journey of helping hundreds of CEOs internationally and what he learned from those experiences. He talks about supporting more than a thousand underprivileged kids in Latin America to become entrepreneurs usin...

Jube

June 25, 2021 07:00 - 1 hour - 60.1 MB

In this episode, I had a chat with a very good friend of mine, Karan Nijhawan. He is the Founder of Jube. Karan shares how a disappointing experience at a networking event gave birth to the idea of his business. He talks about the importance of the environment to the growth of each individual. We had a productive brainstorm about some marketing ideas on how to achieve his goals for his business. In this episode, we discussed: The founding principle of Jube (Just Be) is that you a...

Postaga

May 28, 2021 07:00 - 1 hour - 64.1 MB

In this episode, I had a chat with  Andrew Cabasso. He is the Founder of Postaga, a software tool that helps marketers connect and build a relationship with their audience through email outreach. We talk about how business people can save resources in the long run by spending time validating their idea first with the target market. He also shares the benefits of having a co-founder rather than doing everything yourself. Listen up, and you will find a lot of value in this episode. ...

Perry Baker Rugby Camp

April 30, 2021 07:00 - 54 minutes - 49.7 MB

In this episode, I had a chat with Perry Baker, a two-time professional Rugby Player of the year awardee. He is the founder of Perry Baker, LLC, which is his personal brand.  We talked about the Rugby Camps that he organizes on a consistent basis for those who want to learn more about the skills needed in Rugby sports. Listen up as we discussed the means and way to achieve his goal for these Rugby camps. Enjoy! In this episode, we talk about: How Perry started in Rugby and his pe...

Apex Nutrition Group

March 26, 2021 07:00 - 1 hour - 63.1 MB

In this episode, I chat with Bill O’ Brien, Owner of Apex Nutrition Group and a professional lacrosse athlete. Apex Nutrition Group was founded out of necessity as Bill became concerned with supplements and their effect on his own body as an athlete. Bill shares his valuable learnings in entrepreneurship and the fascinating effects of supplements on your body, may you be an athlete or a regular person who wants to maximize nutrition for your well-being. Join us and enjoy! In this ...

Upshift

February 26, 2021 08:00 - 1 hour - 76.3 MB

In this episode, I sat down with Ezra Goldman, Founder, and CEO of Upshift. Upshift is a fractional car subscription company that aims to revolutionize transportation in the urban setting. It has the convenience of having a car you can use every time you need it sans the hassle of maintenance. We had an exciting throw of ideas on how to address current and future concerns for their business. Listen up and learn from this value-packed episode. In this episode, we talked about: The...

NanoVMs

January 29, 2021 08:00 - 1 hour - 72.9 MB

For this episode, our guest, Ian Eyberg, Co-Founder and CEO of NanoVMs, shares the intricate but fascinating world of software engineering and security.  His business insights and goals are inspiring and would definitely help many people, even those who are not tech-savvy. In this episode, we talked about: His journey in the business and how his being independent-minded led him to it. Lessons he learned about spending time in pursuing goals and not wasting time. How part of unde...

Provenance Meals

October 30, 2020 07:00 - 1 hour - 59.6 MB

In this month's episode, we welcome Liz Mazzei, Director of Marketing at Provenance Meals, a health-focused meal delivery service. In this episode, we talk about: How they help their clients become the most amazing versions of themselves one delicious meal at a time.  Different meal programs for different lifestyles. The difference between detoxing from cleansing and infusing your body with nutrients. Republic and their current equity-based crowdfunding campaign. Partnerships ...

Prime Focus Goalkeeping

September 25, 2020 07:00 - 49 minutes - 45.6 MB

For this episode, professional soccer player of Charlotte Independence and founder of Prime Focus Goalkeeping, Brandon Miller, talks about his journey from being a goalkeeper to establishing his business Prime Focus Goalkeeping. He shares with us the valuable lessons he learned that he could apply not only in soccer but also in business. You can also listen to his podcast, The Last Line: Soccer Podcast. In this episode, we talk about: How his business helps goalkeepers to have an ...

MomSpace&Co

August 28, 2020 07:00 - 1 hour - 73 MB

For this episode, our guest, Antonia Richardson, is a dynamic woman who wholeheartedly took motherhood to the next level. Not only is she balancing her life as a mother and her career, but she is also helping other moms by journeying with them through motherhood. She hosts the podcast Talk Space&Co. Her heart for service led her to spearhead a non-profit organization, MomSpace&Co, which helps bring resources to moms about motherhood, business, and life in general.  In this episode...

Twitter Mentions

@andycabasso 1 Episode
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