DESIGN THINKING, A PRIMARY TOOL FOR MARKETERS AND Cx PROFESSIONALS WITH DAVE

Suresh Babu of Web Marketing Academy India and William David McCann discuss how to truly add value to a customer’s purchase journey, without inundating them with spam.

The 144th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

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The post DESIGN THINKING, A PRIMARY TOOL FOR MARKETERS AND Cx PROFESSIONALS WITH DAVE appeared first on FIR Podcast Network.

Suresh Babu of Web Marketing Academy India and William David McCann discuss how to truly add value to a customer’s purchase journey, without inundating them with spam.

The 144th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

Podcast Summary:
Customer Experience is not customer service, customer success, or sales.  It’s the the sum of all interactions a customer  has with an organization beginning from awareness of a need, through purchase and usage.

The modern customer, whether in India, Canada, or Japan has counter-measures to block out corporate marketing efforts. Why do they do this? Because of an avalanche of SMS’s, emails, and targeted advertising.

Strategies like content marketing allow the modern marketer to present useful information when the customer is looking for it, and is structured to put the customer in control of when and how they receive the information.

Understand how your customer thinks and feels, know what she says and does, then compile this into a customer persona, and map their experience using a customer journey map. Armed with this kind of information, a content marketing strategy will add real value to your customers, build awareness, and maximize conversions.

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Host: Suresh

Guest : Dave

Podcast Manager & Editor : Bharani 

Thanks to Ragan Awards for sponsoring this episode. Use the code INDIA to save 25% on the following:

The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual

designs from the past year.

· The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,

publications and events.

· The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.

 Find out about Ragan and PR Daily’s award programshttp://www.ragan.com/Awards/RaganAwardsPrograms.aspx

The post DESIGN THINKING, A PRIMARY TOOL FOR MARKETERS AND Cx PROFESSIONALS WITH DAVE appeared first on FIR Podcast Network.