How to Turn Your Business into a Media Company | Shawn Walchef on Full Comp Podcast | DH068

If you want to survive and thrive in business then you have to start operating and thinking like a media company.

Being in business in 2021 and beyond is about creating memorable moments online and offline. The world is changing and we all need to keep up.

Digital Hospitality guest Josh Kopel shared our Cali BBQ Media origin story on his FULL COMP Podcast (presented by Yelp) in 2020. We talked in-depth about the changing restaurant business, business technology, and online marketing strategies for modern businesses.

How did we make our Cali BBQ more accessible to more people? With digital technology and media. We're always testing and we're always improving a little bit every single day.

Why wait for someone else to tell your story when you have all the tools and tech you need at your fingertips?

 
Become a Media Company Today:
You will see an impact when you start planning, producing, publishing and promoting a steady stream of digital content (audio, video, images, words) to be posted on your website and across social media publishing platforms.

For some people they might fear using social media because they do not understand it. They may be uncomfortable about updating their own website like I was when I first started.

We are convinced that there is no better time to be in business because of the Internet. No university needed. Just ask Alexa, Siri, search Google or YouTube, or subscribe to a great podcast like Full Comp that inspires you.

Stay Curious, Get Involved, and Ask For Help.

 
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FULL COMP Podcast Featuring Shawn Walchef:
The FULL COMP podcast is a weekly show exploring the past and future of the hospitality industry. Provocative and actionable, the show aims to ask the tough questions, supplying listeners with the tools and resources needed to thrive post-pandemic.

The host, Michelin-rated restaurateur Josh Kopel, challenges conventional wisdom by hosting both hospitality professionals and thought leaders from outside of the industry, offering a new perspective on an old business.

Show Notes from Full Comp episode featuring Shawn Walchef (Cali BBQ Media Founder):

"Every restaurateur knows how important their digital footprint is but who has time for all of that? It’s hard to tweet when you’re backwaiting tables because your busier didn’t show up.

Then the pandemic hits and, like it or not, your entire livelihood is determined by an audience you chose not to grow online.

I found myself in the same boat and worried it was too late.

The good news is that it isn’t and Shawn Walchef of Cali BBQ is going to tell us exactly how he transformed his restaurant into a BBQ media company.

Want to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business."
 

Related Links to Click:

Josh Kopel on Digital Hospitality | Focus More on People, Less on Transactions
Official Josh Kopel Website | From Serving the Community to Serving the Industry
Josh Kopel Instagram profile
Josh Kopel LinkedIn profile
FLO: Restaurant Growth Accelerator
Full Comp Media
Preux and Proper

 
Talking Points from the Full Comp Podcast:

The beginnings of Cali BBQ
Achievements last year
Cali BBQ relied on digital marketing due to having a non-obvious location
Getting people  to care about BBQ, community and craft
Becoming your own PR person
A publicist was out of budget for Cali BBQ
Shawn about books to learn about PR
Focus on finding your own voice
Internet has changed the way traditional business is done
Cali BBQ became a media company when they were struggling in 2008-09
Why the internet is more reliable for marketing
Provides actionable, measurable analytics
Physical ads in newspapers are not as measurable
Creating Digital Hospitality

If you want to survive and thrive in business then you have to start operating and thinking like a media company.

Being in business in 2021 and beyond is about creating memorable moments online and offline. The world is changing and we all need to keep up.

Digital Hospitality guest Josh Kopel shared our Cali BBQ Media origin story on his FULL COMP Podcast (presented by Yelp) in 2020. We talked in-depth about the changing restaurant business, business technology, and online marketing strategies for modern businesses.

How did we make our Cali BBQ more accessible to more people? With digital technology and media. We’re always testing and we’re always improving a little bit every single day.

Why wait for someone else to tell your story when you have all the tools and tech you need at your fingertips?

 

Become a Media Company Today:

You will see an impact when you start planning, producing, publishing and promoting a steady stream of digital content (audio, video, images, words) to be posted on your website and across social media publishing platforms.

For some people they might fear using social media because they do not understand it. They may be uncomfortable about updating their own website like I was when I first started.

We are convinced that there is no better time to be in business because of the Internet. No university needed. Just ask Alexa, Siri, search Google or YouTube, or subscribe to a great podcast like Full Comp that inspires you.

Stay Curious, Get Involved, and Ask For Help.

 

***

 

FULL COMP Podcast Featuring Shawn Walchef:

The FULL COMP podcast is a weekly show exploring the past and future of the hospitality industry. Provocative and actionable, the show aims to ask the tough questions, supplying listeners with the tools and resources needed to thrive post-pandemic.

The host, Michelin-rated restaurateur Josh Kopel, challenges conventional wisdom by hosting both hospitality professionals and thought leaders from outside of the industry, offering a new perspective on an old business.

Show Notes from Full Comp episode featuring Shawn Walchef (Cali BBQ Media Founder):

“Every restaurateur knows how important their digital footprint is but who has time for all of that? It’s hard to tweet when you’re backwaiting tables because your busier didn’t show up.

Then the pandemic hits and, like it or not, your entire livelihood is determined by an audience you chose not to grow online.

I found myself in the same boat and worried it was too late.

The good news is that it isn’t and Shawn Walchef of Cali BBQ is going to tell us exactly how he transformed his restaurant into a BBQ media company.

Want to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business.”

 

Related Links to Click:

Josh Kopel on Digital Hospitality | Focus More on People, Less on Transactions
Official Josh Kopel Website | From Serving the Community to Serving the Industry
Josh Kopel Instagram profile
Josh Kopel LinkedIn profile
FLO: Restaurant Growth Accelerator
Full Comp Media
Preux and Proper

 

Talking Points from the Full Comp Podcast:

The beginnings of Cali BBQ
Achievements last year
Cali BBQ relied on digital marketing due to having a non-obvious location
Getting people  to care about BBQ, community and craft
Becoming your own PR person
A publicist was out of budget for Cali BBQ
Shawn about books to learn about PR
Focus on finding your own voice
Internet has changed the way traditional business is done
Cali BBQ became a media company when they were struggling in 2008-09
Why the internet is more reliable for marketing
Provides actionable, measurable analytics
Physical ads in newspapers are not as measurable
Creating Digital Hospitality
Hospitality has a competitive advantage
Connection to customers
Willingness to serve
Having a full-time host is an example of investing in hospitality
Recreating this experience digitally
Responding to online reviews
Interacting on Twitter, Facebook, and Instagram
Proactive mindset to online audience building
The difference between digital marketing and being a media company
Digital marketing is about telling your own story online
Media companies also tell the stories of others
Cali BBQ share stories within the community
Operators who are willing to be vulnerable online do best
During Covid, operators are sharing their story and struggle
Connecting with the community
The key is reframing your relationship with your smartphone
The pros and cons of outsourcing
Outsourcing enables you more time
You won’t learn as much if you outsource straight away
Shawn originally did all social media, podcast editing, and blogging in house
Now employs blogger and podcast producer
Consumer habits have changed
Pivoting during Covid19
Asking the right questions during this time
Your website is your #1 asset
Be known for what you do best
Book recommendation: StoryBrand by Donald Miller
Focusses for getting started in digital marketing
Continuous experimentation is what got Shawn and his company to level it is today
Personalization of Digital Hospitality
Now is the greatest time to build digital infrastructure for the future
Social media is just one aspect of online marketing

 

Digital Hospitality: A Cali BBQ Media Podcast:

Did you know that YOU can be featured on Digital Hospitality? Send your best tips, quotes, ideas, recommendations, and more to p[email protected] so we can feature them on the show.

Thank you to our loyal listeners for being with us on our podcasting journey. We’ve learned so much making this show and hope you have too. When you send us a Tweet, a DM, an Email, a Review, or however you want to get in touch, it helps us grow our Digital Hospitality mission.

Visit https://calibbq.media online to learn more about our business and lives.

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