brndBuilder Academy Podcast
29 episodes - English - Latest episode: 12 months ago - ★★★★★ - 8 ratingsbrndBuilder Academy Podcast is a show where we discuss content marketing best practices and latest trends. Hosted by a digital marketing agency, brndMethod Media Group, each episode features interviews with successful entrepreneurs and marketing experts, delving into their strategies and insights on how to build a successful business.
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Episodes
3 Simple Marketing Funnels to Nurture Leads and Grow Your Business
July 14, 2023 12:35 - 7 minutes - 6.27 MBWelcome, or welcome back to the brndBuilder Academy Podcast, where we dive into the latest trends in content marketing and share valuable insights you can apply to elevate your content strategy. Today, we’re talking about the challenges of lead nurturing and three simple marketing funnels that can help. First up is the Lead Magnet Funnel, designed to attract leads through free resources like ebooks or webinars. You create a landing page, followed by a thank-you page with access to the off...
Mastering Growth Hacking: Scaling Strategies, Learning from Failure, and Data-Driven Experimentation
June 02, 2023 16:05 - 22 minutes - 16.7 MBIn this episode, we have an exciting conversation with Hamlet Azarian, the CEO and Founder of Azarian Growth Agency. Join us as we delve into the fascinating world of growth hacking and discover its true meaning as an experimentation process. Hamlet brings a wealth of experience in helping startups scale, and he shares invaluable insights on the importance of learning from failed experiments. We explore common mistakes that companies make when implementing growth hacking strategies, such as...
AI in Design - Balancing Innovation and Human Expertise
May 19, 2023 09:00 - 14 minutes - 26.9 MBWelcome, or welcome back to the brndBuilder Academy Podcast, where we dive into the latest trends in content marketing and share valuable insights you can apply to elevate your content strategy. In this episode, we speak with Bridget Fields, Founder and Creative Director of Design Show Marketing - an advertising and communications company dedicated to partnering with clients who make a positive impact on society. We discuss the crucial role of digital marketing in today's landscape and h...
Content Marketing 101: 5 Proven Tips for Creating a Winning Strategy!
May 03, 2023 13:11 - 4 minutes - 9.3 MBHello there, content creators! Today we're diving into the wonderful world of content marketing strategy. If you're feeling overwhelmed or stuck, don't worry – we've got you covered. In this episode, we're sharing five best practices that will help you develop and execute a successful content marketing plan. First up, we'll talk about defining your audience and creating buyer personas. Who are your ideal customers, and what makes them tick? We talk about the importance of creating buyer per...
Episode 08: Content Marketing Expectations vs. Reality (Pt. 1)
February 03, 2022 11:00 - 5 minutes - 4.92 MBContent marketing can and should support sales but for the most part there isn't a straight line between you posting today and making a sale tomorrow. Or even 30 days from now. In this episode, we share a few common misconceptions about Content Marketing so you can strategize accordingly and manage your expectations. Check out the video on our YouTube: https://youtu.be/eVp8KT_oGXU ------------------------ If you enjoyed today's show, please share, follow and leave a review. Thank you for...
Episode 07: 5 Reasons to Start a Podcast for Your Business
January 29, 2022 09:00 - 4 minutes - 4.42 MBIt’s no secret that we are constantly being bombarded with marketing messages coming from a plethora of online and offline channels. From social media ads to email marketing campaigns, it can be difficult to cut through the noise and build authentic connections. In order for your business to survive, you have to be creative and open to trying new ways to reach your target audience. One marketing medium that continues to gain in popularity is Podcasts. In this episode, we give you 5 reason...
Episode 06: 2022 Content Marketing Trends
January 26, 2022 09:00 - 4 minutes - 4.46 MBIt’s the start of a new year which means new trends! In this episode, we share a few Content Marketing Trends for 2022 and how your business can implement these strategies to remain visible, relevant and provide value. Check out the video on our YouTube: https://youtu.be/fPW_-uEs5Go ------------------------ If you enjoyed today's show, please share, follow and leave a review. Thank you for listening to the brndMethod Media Podcast and we’ll see you in the next episode. ----------------...
Episode 05: 3 Types of Email Campaigns You Should Be Running
January 09, 2022 03:54 - 4 minutes - 4.02 MBEmail marketing is still a great way to market to your audience, encourage them to take action and most importantly maintain ownership of the connection without relying on social platforms. In this episode, learn about 3 different types of email campaigns you should be running at any given time to maximize results for your business Check out the video on our YouTube channel: https://youtu.be/eiIR59RsPvM ------------------------ If you enjoyed today's show, please share, follow and leave ...
Episode 04: Top 5 Business Books Every Entrepreneur Should Read
December 15, 2021 19:14 - 6 minutes - 5.79 MBNeed reading material during the holiday break? We got you covered! In this episode learn about 5 of the best business books every entrepreneur should read and key takeaways from each book. ------------------------ If you enjoyed today's show, please share, follow and leave a review. Thank you for listening to the brndMethod Media Podcast and we’ll see you in the next episode. ------------------------ brndMethod Media Group is a digital marketing agency and we help our clients amplify t...
Episode 03: How To Create A Digital Marketing Strategy in 6 Easy Steps
December 09, 2021 16:30 - 7 minutes - 6.75 MBA solid digital strategy is key to the success of any digital marketing execution. Not sure where to start? Check out this episode for a breakdown of 6 easy steps to get started today! #1: Set a Goal #2: Create a Buyer Persona #3: Competitor Analysis #4: Content Messaging #5: Marketing Tactics #6: Map Out Your Funnel ------------------------ If you enjoyed today's show, please share, follow and leave a review. Thank you for listening to the brndMethod Media Podcast and we’ll see yo...
Episode 02: How to Measure Digital Marketing ROI
November 24, 2021 12:00 - 5 minutes - 5.34 MBIn this episode, Kelli shares standard KPIs to measure the success of your digital marketing efforts and the specific goals you need to have for your digital marketing campaigns. ------------------------ If you enjoyed today's show, please share, follow and leave a review. Thank you for listening to the brndMethod Media Podcast and I’ll see you in the next episode. ------------------------ brndMethod Media Group is a digital marketing agency and we help our clients amplify their digital ...
Episode 01: 4 Ways to Repurpose Your Content
November 23, 2021 10:49 - 2 minutes - 2.43 MBIn this episode, Kelli shares tips on how to repurpose content into 5 - 7 pieces of individual content that can be used across various social media channels including Instagram, Facebook, Twitter, LinkedIn and Youtube. ------------------------ If you enjoyed today's show, please share, follow and leave a review. Thank you for listening to the brndMethod Media Podcast and I’ll see you in the next episode. ------------------------ brndMethod Media Group is a digital marketing agency and we...
The Importance of Brand and Data As Key Components of a Successful Marketing Plan || Eric Holtzclaw of Liger Partners
February 26, 2021 10:21 - 18 minutes - 27.4 MBIn this episode of Digital Dive Media Podcast, we interview Eric Holtzclaw, Chief Visionary Partner of Liger Partners. Liger Partners is a full-service marketing firm that delivers everything from an engaging social presence to a full outside marketing solution crafted to your specific needs. Ligers are passionate about our work and laser-focused on delivering your success. For more information, visit https://ligerpartners.com/ Be sure to connect on social: - Instagram @LigerPart...
How to Leverage Your Digital Audience to Build a Personal Brand That Supports Business Growth || Cross Palalas, VP of Strategic Optimization at Secret Sauce Media
January 21, 2021 09:11 - 11 minutes - 17.1 MBIn this episode of Digital Dive Media Podcast, we interview Cross Palalas, VP of Strategic Optimization at Secret Sauce Media. Secret Sauce Media is a Digital Agency founded by MrBeast & Kwebbelkop designed specifically for Content Creators! Be sure to connect on social: @crosspalalas If you enjoyed this episode, be sure to Subscribe on Apple Podcast and YouTube.
How to Turn Your Podcast Into a Revenue Generating Tool || Roger Nairn of JAR Audio
January 19, 2021 14:32 - 17 minutes - 25.7 MBIn this episode of Digital Dive Media Podcast, we interview Roger Nairn, Co-Founder/CEO of JAR Audio. JAR Audio helps companies grow their revenue and impact by producing original ROI-driven podcasts that make meaningful connections with listeners. For more information, visit http://www.jaraudio.com. Be sure to connect on social: @jar_audio If you enjoyed this episode, be sure to Subscribe on Apple Podcast and YouTube.
How to Balance Branding and Sales || Ethan Decker of Applied Brand Science
December 02, 2020 09:00 - 19 minutes - 28.3 MBIn this episode of Digital Dive Media Podcast, we interview Ethan Decker, Founder and President of Applied Brand Science. Applied Brand Science separates fact from fiction with the latest research in advertising effectiveness, brand growth, and cognitive psychology. We sift through the research so you don’t have to. We strip out the academic jargon. Then we bring that advanced marketing knowledge to you and your team with easy-to-use playbooks, marketing plans, and team trainings. For ...
How to Use Digital Solutions to Effectively Manage Employees || Bryce Davies of Workforce.com
November 27, 2020 12:26 - 13 minutes - 20 MBIn this episode of Digital Dive Media Podcast, we interview Bryce Davies, General Manager at Workforce.com. Workforce.com is a cloud-based Workforce Management System that helps businesses spend less time on paper timesheets and schedules and more on building great teams. For more information, visit https://www.workforce.com/. If you enjoyed this episode, be sure to Subscribe on iTunes and YouTube.
Keys to Building a Successful Career as a Marketer || Megan Ingram of Ingram Digital Consulting
November 25, 2020 10:50 - 15 minutes - 22.8 MBIn this episode of Digital Dive Media Podcast, we interview Megan Ingram, Founder of Ingram Digital Consulting. Ingram Digital Consulting uses data and strategy to tell bold, fun and creative brand stories with a team of digital outlaws. For more information, visit http://www.ingramdigitalconsulting.com. If you enjoyed this episode, be sure to Subscribe on iTunes and YouTube.
How to Leverage Storytelling to Build a Successful Campaign || Justin Cooper of JOC Media Entertainment
November 20, 2020 09:34 - 12 minutes - 18.3 MBIn this episode of Digital Dive Media Podcast, we interview Justin Cooper, owner of JOC Media Entertainment. JOC Media Entertainment is a global creative consulting agency specializing in alleviating the creative and logistic pain points in film production, marketing communications, and music entertainment. For more information, visit https://www.jocmedia.com/. If you enjoyed this episode, be sure to Subscribe on iTunes and YouTube. https://www.instagram.com/jocmedia_entertainmen...
The Power of Data-Driven Consumer Insights || Sarah Marske of Saramar Group
November 17, 2020 09:27 - 20 minutes - 27.8 MBIn this episode of Digital Dive Media Podcast, we interview Sarah Marske, Founder/CEO of Saramar Group. Saramar Group is a purpose-driven marketing consulting firm specializing in the U.S. Hispanic market. For more information, visit www.saramargroup.com. If you enjoyed this episode, be sure to Subscribe on iTunes and YouTube.
Elevating the Global Community of Black Women Entrepreneurs || with Nia Perry of Gradient Global Collective
October 05, 2020 09:14 - 29 minutes - 41.3 MBIn this episode of Digital Dive Media Podcast, we interview Nia Perry, Founder/CEO and Content Creator of Gradient Global Collective. Gradient Global™ Collective is a new media platform that spotlights and elevates the global community of black women entrepreneurs. For more information, visit www.gradientglobalcollective.com or email [email protected] Be sure to connect on social: @gradientglobal and @ceo_niaperry If you enjoyed this episode, be sure to Subscribe on iTun...
Creating New Business Opportunities During A Pandemic || with Kara Smith Brown, CRO Lead Coverage
August 04, 2020 15:33 - 36 minutes - 51.9 MBIn this episode we speak with Kara Smith Brown, Chief Revenue Officer of LeadCoverage. LeadCoverage is a premier B2B marketing and PR agency that helps companies develop, or boost, lead generation through targeted marketing strategies and media coverage that drives inbound conversions and measurable marketing ROI. The supply chain and heavy industrial-focused business was started by two industry experts, Kara Brown and Will Haraway. More specifically, LeadCoverage provides lead gen services...
How to Use Branding to Build a Startup || DDM Brand Masters || Tiffini Gatlin
June 17, 2019 16:13 - 17 minutes - 24.9 MBOn episode 7 of Digital Dive Media Podcast, we switched it up a bit and launched a new segment called Brand Masters where we chat with successful business owners and executives about the power of branding, how they're killing it and what tips can they offer other. Our 1st guest, Tiffini Gatlin, Founder of LatchednHooked Beauty (https://www.latchedandhooked.com/). Tiffini has had several successful ventures and truly understands the importance of branding and how it can literally propel your ...
Tami McQueen, Co-Founder of 31South, On the Changing Role of Marketing
July 06, 2018 16:25 - 22 minutes - 33.6 MBTami McQueen, Co-Founder of 31South, shares how important it is for marketers to align themselves with the sales process and how working together can benefit the organizations as a whole. She also shared some tips on how companies can better promote before, during and after conferences.
How Jeff Perkins, CMO of ParkMobile is Using Digital to Change the Way We Park
June 19, 2018 15:26 - 29 minutes - 42.8 MBJeff Perkins, Chief Marketing Officer of ParkMobile, shares how he got his start in digital marketing, the risks and lessons he’s learned from working with a startup, tried and true marketing strategies he’s used over the years and where he looks for inspiration.
GDPR - What You Need to Know Before 5/28/18 with Rachel Neufeld of Morris, Manning & Martin
April 13, 2018 19:15 - 13 minutes - 20 MBIn this special edition of the Digital Dive Media Podcast, I speak with Rachel Neufeld, a Morris Manning and Martin Associate of the Technology Transactions Practice/ Data Security Privacy & Breach Group about GDPR (General Data Protection Regulation). With an important upcoming compliance deadline of May 25th, marketers and sales teams are learning about how this will affect their organization, even if they are not an EU company. Rachel covers a few key details such as: * What constitutes...
Preparing Clients for a New Digital Landscape with Jena Luckman of JUICE Labs
March 21, 2018 19:23 - 20 minutes - 30.7 MBJena Luckman, Director of Communications for JUICE Labs shares the importance of starting with brand awareness campaigns, the impact of the changing algorithms on digital platforms, how she uses Facebook Groups to keep her skills sharp and why she turns to Saturday Night Live to keep up with current news. https://www.thinkjuice.com
How Brandon Akira, VP of Mktg and Bus Dev for Tebo Dental is Building the Disney of Dentistry
March 12, 2018 22:33 - 22 minutes - 37.5 MBBrandon Akira, VP of Marketing & Business Development for Tebo Dental shares his unique approach for incorporating digital marketing into pediatric dentistry, how he convinced his bosses to go all in by executing and why you should be careful when building a personal brand.
Integrating Digital Marketing into Public Relations with Katie Kern, Media Frenzy Global
February 06, 2018 22:48 - 14 minutes - 20.9 MBKatie Kern, VP of Marketing and Public Relations for Media Frenzy Global, shares how she manages the integration of digital marketing into public relations, how she gets buy-in from C-level executives...and we chat about our shared admiration for Elon Musk.