Are your Linkedin posts reaching the right people to help grow your business?
Digital Content and Expert Advice for Coaches and Freelancers
English - February 10, 2024 16:06 - 11 minutes - 10.8 MBMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Welcome to this week's podcast Rosemary O'Shaughnessy digitalcontentmanager.ie Linkedin Certified LinkedIn Insiders
This week, I decided to speak about how to help your posts be seen in 2023.
LinkedIn has made strategic changes to what posts appear on our newsfeed, also that they are not looking for viral content.
LinkedIn has an increase in content being shared 42% between 2021-2023 and 27% increase in content being viewed. 2023 there is more competition with other content from other businesses. Members of LinkedIn have complained due about their news feed and irrelevant content LinkedIn made changes and there has been a reduction of 80% in complaints.
2023 Writing your posts to be seen
Are you writing to your audience?
Does your post showcase knowledge and expertise
Do your posts receive meaningful comments
Are you sharing perspectives, insights, and opinions
Remember, LinkedIn wants to see trusted knowledgeable content and member-building relevant communities
Many thanks for listening to this Podcast Rosemary O'Shaughnessy digitalcontentmanager.ie and Certified LinkedIn Marketing Insider
I work for freelancers coaches and adults with dyslexia
Do you need help for your business?
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Get in touch to arrange a discovery call to learn how I can help you.
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#linkedin #linkedinexpert #linkedinforbusiness #linkedinlearning #linkedinmarketing #linkedinlife #linkedinstrategy #linkedintips #linkedintrainer #linkedintraining #freelancers #coaches #businessowners #adultswithdyslexia
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