Facebook changes ethnic affinities and Learning from GrubHub’s mistake

Today's Episode

Oh, GrubHub. This is not your week. The CEO needs better training from his PR team. This will be one of the worst blunders the company has done. I know you may not like political ideologies, but, having people not agree with you is a good thing. He should have seen this as a strength and not made it look like his employees that voted for Trump should quit. This should be a lesson for everyone. There is some backlash from his email. No one is immune to this. Anyways, Periscope is making some interesting moves. I like where they are going. They are not competing well against Facebook Live. I hope Twitter is getting focused on what it does best. We shall see if this all pays off.

Scroll down to hear more!

Marketing News Decoded:

Facebook changes its racial-ad targeting

Facebook makes changes to its audience network

Messenger will now have ads

New survey shows Prime Members love Amazon

Instagram adds new features to Stories

Instagram is testing shoppable pictures

Instagram is testing its own live video

Snapchat takes Instagram's rewind feature

Pinterest adds more to its marketing program

Bing introduces app installs

Google is cracking down on bad websites

Periscope adds Superfans, Groups and more

Why you should remain neutral in an election

Facebook has an algorithm problem.

Apps/Programs to Try:

MessageBird

Perf

Karmabot

Ivy

Tweetable Quotes:

We always talk about diversity. What about diversity of thought?

I pity GrubHub's PR team

Periscopes new features should help with the follower base. Twitter needs to double down on what it does best

Let's be honest, we have different tastes.

Credit:

Outro music from http://www.bensound.com/royalty-free-music/track/sci-

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