Fireside Chat Series Episode 2: A Conversation with Yan Liu of TVision on Advanced TV Measurement

Digital Capital Advisors is pleased to announce the release of Episode Two of our new Fireside Chat Series, a weekly video program hosted by DCA Senior Investment Banker Andrew Daniel. Each week, Andrew will be holding hour-long conversations with world class Founders, CEOs and Entrepreneurs in which guests will share their stories, experiences and insights while contemplating key market trends and events in a discussion-based format.

In our second episode, Andrew speaks with Yan Liu, Co-Founder and Chief Executive Officer of TVision. Founded in 2014, TVision is the leader in TV performance metrics – an advertising technology firm that delivers real-time performance metrics for marketing effectiveness and efficiency. The Company uses cutting edge technology to measure what was once unmeasurable – how people really watch TV, enabling brands, networks and data partners alike to reduce waste and drive marketing results. 

Andrew and Yan discuss the evolution of TV measurement from audience to attribution, connected TV, the development of TV advertising technology, COVID-19 catalyzed shifts in consumer consumption habits and the potential for consolidation within the TV ecosystem.

Watch Episode Two on YouTube or listen to the audio anywhere you listen to podcasts.