Mastering Business Storytelling with Sean Platt

Join us for a discussion about how to use storytelling in your business and career. Sean Platt is Founder of Sterling & Stone and Co-Founder Invisible Ink Media. One of my favorite parts of this interview was the framework he teaches to small business owners so that they can sell their services.

Reflecting on storytelling and narrative

Sean shares his background as a writer, noting how his wife encouraged him to start writing and how he discovered the power of storytelling. He discusses the importance of narratives, how they shape our experiences, and how being intentional about the stories we tell ourselves and others can lead to better outcomes.

Applying storytelling to business and leadership

We explore how effective storytelling can be leveraged in business and leadership contexts. They discuss the importance of crafting compelling narratives that resonate with and empower your audience, rather than making yourself the hero. They also touch on the dangers of performative vulnerability or shallow stories.

Niching down in business to capture attention

When you niche down in your business you are able to capture people’s attention. If you write emails and copy on your site that is geared toward everyone you don’t gather anyone’s attention. In this interview he talks about his story telling framework that helps you create content for your niche audience.

Systematizing storytelling and capturing insights

Sean emphasizes the value of being intentional about collecting and cataloging the stories that arise in one's business and life. He suggests regularly reflecting on the "best stories" from a given week or period as a way to build up a robust narrative toolkit that can be applied to various situations.

You can learn more about Sean Platt over at Sterling and Stone. You can also connect with him on LinkedIn.

As always, if you have any questions or want to submit a guest for the podcast that you think would be amazing, just reach out to me on the Systematic Leader website, and I’ll do my best to get them on. If you enjoy the interview, please take 30 seconds to rate the Systematic Leader podcast on your favorite platform. Thanks!