INSPIRE Podcast: Episode 13 | Lewis Bell (OPW) - Training A Market for Growth
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English - November 24, 2020 23:00 - 55 minutes - 38 MBMarketing Business b2b marketing social media millennial gen z workforce work form home technology deanhouston media agency Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode of the INSPIRE+ podcast, we sit down with Lewis Bell, Director of Training, for OPW - a leading manufacturer of mission critical fluid handling technology.
Through this conversation, we discuss the power and importance of end user and channel partner training in technical products markets. As we discuss into how training helps customers not only be more effective and safer, but the impact it makes on business development and revenue, we dive deep into a number of topics, including:
- The historical importance of content-driven training and how good training should be structured for searchability and quick discovery of specific information
- The emerging importance of digital and video training in a business climate where travel and in-person sessions are impractical or impossible
- How adults learn - primarily through association and reference, as opposed to internalizing brand new concepts - and how to ensure your content and training strategies take advantage of the science behind this
- Future projections on what types of content and tech will be driving training tomorrow and beyond
To learn more about OPW visit (http://www.opwglobal.com).
You can connect with Lewis here (https://www.linkedin.com/in/lewis-bel...).