Gamification expert Gabe Zichermann was in the Netherlands to give a talk at TheNextWeb conference in April. We managed to tackle him for an interview, and he put the Gamification hype into perspective for us with some compelling examples and a lot of theoretical background. We talk about user engagement as a metric, SAP as a gamification frontrunner (yes, SAP), behavioral economics and gamification as a silver bullet. Gabe finishes with a life lesson he got from playing a lot of Sid Meier's Civilization.


You can follow Gabe on Twitter at @gzicherm


This interview was recorded at the beautiful rehearsal theater of Hettoneelspeelt (http://www.hettoneelspeelt.nl/verhuur/)


Interview by @freekl and @tjeerdhans
Audio post-production by @mendelt


Links for this podcast:

gamification.co, Gabe's site about all things Gamification
Gabe is a fan of the work of Nadya Direkova, UX designer at Google
Some examples Gabe talks about: www.stackoverflow.com, www.huffingtonpost.com and the Frequent Flyer Program of United Airlines
The Wikipedia page about Gamification
A dedicated wiki for Gamification
Gabe's books

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