Leverage A Podcast - Communicate Your Brand
Develpreneur: Become a Better Developer and Entrepreneur
English - February 28, 2023 11:00 - 33 minutes - 45.8 MB - ★★★★★ - 12 ratingsTechnology Business developer entrepreneur lifehack prodcutivity software Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
We continue our discussion with Jason Cercone by looking at how to leverage a podcast. He thinks every business should have a podcast. However, that is not simply a position that advances the industry. Jason explains how a good podcast can communicate your vision, enhance your brand, and win sales.
Leverage A Podcast Into A SaleIt is no secret that people buy from those they know, like, and trust. You can leverage a podcast to build the kind of relationships that lead to that know/like/trust trifecta. It is a medium that is often underestimated. Nevertheless, it provides a way to speak directly to your audience individually and create that link that we only get in a one-on-one conversation. You have your listeners' attention and can provide them with valuable information to help them and possibly lead to a sale for you.
About JasonJason Cercone is a podcast branding strategist, author, and experienced podcaster. He helps value-driven coaches and consultants establish authority and become thought leaders in their niche via strategic, impactful podcast guest appearances. He is also The Voice of Evolution of Brand, a podcast featuring authentic stories and strategies from brand-building professionals designed to help you grow your brand and succeed in your professional pursuits.
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