Develop Your Construction Business - Episode 6 - Finding Your USP

Develop your Construction Business Podcast

English - April 19, 2021 13:00 - 23 minutes - 15.9 MB
Management Business construction business growth trades contractor building company builder electrician carpenter Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Develop Your Construction Business - Episode 1 - Introduction to Develop Coaching

Next Episode: Develop Your Construction Business - Episode 7 - Understanding your numbers

It’s not always easy to find your USP, but It’s essential to stop you competing on price, a position you do not want to be in. You’ll notice that companies all around you struggle with USP, as they all seem to offer the same benefits, They are usually just taglines and certainly not unique, so don’t deserve to be called USPs.
Phrases like this are commonplace in the market and are not going to differentiate you in any way, shape or form.
If you don’t have a USP, how do you go about getting one?
We will discuss in this episode how to find your USP and what the benefits are.