224 FS Building an Agency with Drew McLellan

English - October 20, 2016 12:00 - 49 minutes - 45.6 MB
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0:45: Introductions

2:40: Building an Agency

Adding employees
Traditional vs 1099 model

7:30: Where you’re spending your time

Running the business vs. doing your craft
Risks of agency vs. risks of freelancing
Mistakes agency-owners make

11:00: Financial metrics

55% salaries, 25% overhead, 20% profit
Smart hiring

18:40: Freelancing is a people business

19:30: Agencies must embrace all things digital

SEO
SEM
WordPress
Art vs data and ROI

23:15: The future of agencies

Demonstrable ROI
Pricing and value

27:00: Bringing on a partner

Skill sets
Types of leadership

33:40: Where to begin

Marketing
Time investment

37:20: Having a vision: What is your best life?

The Reporter

The 12-Week Year
Being intentional

Picks:

Drip (Philip)

Course on Drip (Philip)

Having a vision for your business (Reuven)

Who (Charles)