Dettmann Media

Why are you dropping in SEO results?

July 07, 2022 16:00 - 14 minutes - 10.3 MB

Don't get discouraged. Mastering SEO is a hard thing to do. There is so much competition for top-of-the-results placement. But, you also know there are ways to standout. Among those, is making sure your website content is updated and making Google Business Profile is updated are two of the easiest suggestions. But, because SEO placement ebbs and flows, one day you're high on the results, say in that 0, 1 or 2 position. Then, the next week, you're out of those spots. It happens. Then of cou...

Report shows teens still engaging with Facebook

May 18, 2022 17:00 - 21 minutes - 14.6 MB

Hootsuite has released a report that has several key findings, including what people are doing on specific social media platforms and teenagers still engage with Facebook. Data says the Facebook/Meta added 2.8 million additional teenagers since the start of the year, which kind of goes against the perception that the platform is skewing toward the older population. What else was in this report? Also in this episode ... Understanding email in post Mail Privacy Protection. LinkedIn report...

Instagram announces algorithm-free feed

April 18, 2022 18:00 - 17 minutes - 11.8 MB

Social media is taking a shift toward the old days. Instagram announced it is providing Favorites and Following option with users' news feeds, which goes away from the often-controversial algorithm method. In the early days of social media, back in the early- to mid-2000s, news feeds were organized in chronological order based on when your friends posted. Also in this episode: TikTok leads the way in Q1 2022. LinkedIn updating Campaign Manager experience Subscribe to blog: https://nicho...

Google working toward business trust

March 28, 2022 17:00 - 15 minutes - 10.8 MB

Rolling out slowly is a new Google Business Profile verification label. The "label" will highlight businesses they've been verified by Google as an actual business and how recently it was verified. The purpose of this, according to Google, is build trust from users searching for businesses on their platform. They want to provide assurance to customers the business listing they're about to click on is real. How do you make sure you're verified by Google? Also in this episode: What's tren...

Google to eliminate Universal Analytics. What next?

March 22, 2022 16:00 - 22 minutes - 15.6 MB

Well, we've known for a while about the fading and eventual disappearance of third-party cookies. Now, Google has announced its plans to filter out Universal Analytics or GA-3 by mid-2023. In a blog post, Google announced, "All standard Universal Analytics properties will stop processing new hits on July 1, 2023." What will that mean going forward? Also in this episode: Google plans to overhaul ad tracking. Assessing the Vicinity update and its local impact. Questions, answers about IG...

Disconnect between consumer, companies revealed in CX report

March 02, 2022 20:00 - 17 minutes - 12.2 MB

A recent report by Action IQ says the majority of brands are massively overrating their customer experience performance when compared to consumers. This is big as a greater emphasis is being placed in digital marketing on creating positive and engaging customer experiences. The report says, "Such a substantial gap between what businesses perceive and what their customers describe indicates organizations across industries are not investing enough resources into the people, processes and tec...

Are you saying the right things in email?

February 23, 2022 18:00 - 15 minutes - 11 MB

With all the recent changes to online privacy and mail privacy protection, a greater emphasis is going to be needed on engagement on the web, especially within emails. One of the key engagements that marketers will need to put more emphasis on is click rates or clicks on calls-to-action (CTA). So, how do you say the right things in an email to improve your CTA metrics? This episode will cover that. It'll also cover: Digital insights to know for 2022. How important are local reviews for ...

Time to consider text messaging in marketing

January 20, 2022 21:00 - 10 minutes - 7.23 MB

This year, 2022, will be the 30th anniversary of the first short message service, or text message. The date was Dec. 3, 1992. Neil Papworth, from his desktop computer sent a SMS or commonly known as a text message. The message? "Merry Christmas." Text messaging has come a long way since then. So much so that as 2022 arrives, text messaging can be a key marketing tool as digital marketing, and ways to communicate and engage with consumers continues to evolve. Statistics have shown that 98% o...

Getting set up for 2022

December 17, 2021 20:00 - 13 minutes - 9.57 MB

It's almost 2022. That means it's time to take a look at what 2022 might have in store for social media marketers. Among those tips is Sprout Social's recently released guide: "Unlock Social Media Success in 2022." What does it say? Plus: Instagram makes tweak to links within Stories Guide to social media holidays Tips on social media ROI Subscribe to newsletter at https://nicholasdettmann.blogspot.com/

Predicting 2022 social media behaviors

November 18, 2021 19:00 - 26 minutes - 18 MB

It's November. Yikes! Where did the year go? In less than two months, we'll be welcoming 2022. With that, a new year of challenges and opportunities. What will social media marketing look like in 2022? While we don't know the exact answer, it doesn't hurt to make some predictions and Hootsuite recently made its attempt to do so. Also in this episode: TikTok settles class action lawsuit. Understanding the digital audience. Digital marketing tips for small businesses. Be sure to subscribe...

Facebook to ditch face recognition; Instagram announces big win for marketers

November 04, 2021 19:00 - 18 minutes - 13.1 MB

Facebook announced Nov. 2 it plans get rid of its Face Recognition system and will delete more than a billion users' facial recognition templates. Face recognition is used to analyze the photos and videos users are in on Facebook, such as a profile picture and photos and videos that a user has been tagged in, to make a unique number for a user. Why the change? Instagram has rolled out a major change that is a big win for marketers looking to generate website leads from the platform. Also ...

Getting ready for cookie-less world; latest with Mail Privacy Protection

October 19, 2021 19:00 - 14 minutes - 9.78 MB

At some point within the next two years, third-party cookies will be eliminated. The change is expected to hinder marketing campaigns, specifically understanding metrics such as key performance indicators, or KPIs, and return on investments, or ROIs. Third-party cookies are tracking mechanisms that help marketers understand a user's profile on a website that's placed by an outside program. How do we get ready? Start now! Also in this episode, what are the trends after about one month sinc...

Apple unveils Mail Privacy Protection, other changes

October 04, 2021 17:00 - 15 minutes - 10.9 MB

We've known for several weeks that Apple was going to release its latest update, iOS 15. In a blog posted Sept. 20, Apple announced the availability of the update. According to Apple, "iOS 15 introduces new ways to stay connected, powerful updates that help users focus and explore, and intelligent features to get more done with iPhone. FaceTime updates provide more natural video calls, Focus helps users reduce distraction, new features like Live Text use on-device intelligence to surface us...

Future of email marketing, privacy

September 09, 2021 17:00 - 14 minutes - 9.75 MB

Demand for privacy, transparency and more user control is growing. Several updates by Apple and Google have worked toward addressing these demands. It poses challenges for marketing going forward. How do we adapt? I cover that in this podcast. Also, in this podcast: LinkedIn to eliminate Stories feature. Video at forefront of evolving social media landscape. Be sure to subscribe to my blog: https://nicholasdettmann.blogspot.com/

Facebook outlines privacy-focused approach in advertising

August 24, 2021 16:00 - 11 minutes - 7.72 MB

According to an article posted Aug. 11 by SocialMediaToday.com, Facebook has backtracked on its opposition about user data tracking, the social media giant said it will work to adjust its systems to help advertisers achieve their goals. Other topics discussed: Hootsuite unveils optimal planning feature. Hootsuite acquires chatbot company Heyday.

Facebook/Instagram algorithm changes rolling out; what you need to know

August 03, 2021 12:00 - 14 minutes - 9.86 MB

For years, we've wondered how Facebook, which also owns Instagram, sets up users' newsfeeds. Recently, Facebook has been a bit more transparent in informing users on how they see their newsfeeds and why they see certain posts when they do. A lot more of that transparency, coupled with several changes, are becoming more clear than ever before. It's good and bad from a marketing standpoint. Facebook is focusing on giving the users more control of what they see or don't see in their newsfeed,...

How to manage your reputation online

July 26, 2021 13:00 - 9 minutes - 6.67 MB

No matter the size of a business, managing its reputation online is an important element to success. Big or small, how the public perceives a company or organization will go a long way toward the overall success, or failure, of the company or organization. A positive reputation translates to loyalty and sales. A negative reputation does the opposite. The Harris Poll has a ranking system called "Reputation Quotient Rankings" and it consists of six dimensions. Also in this episode, Twitter ...

TikTok unveils 'TikTok Resumes,' desktop publishing

July 16, 2021 15:00 - 6 minutes - 4.81 MB

Now fully immersed as a social media leader, TikTok has unveiled new tools to its platform as it continues to grow and solidify its place at the top of the social media universe. Rolled out this week was a pilot program called "TikTok Resumes." This allows content creators or users to upload short videos of themselves talking about their experience, skills, etc. Essentially, it's a video resume. TikTok said it's partnering with select companies and inviting job seekers to apply for entry-l...

Careful if using Facebook Messenger in email marketing

June 25, 2021 20:00 - 19 minutes - 13.2 MB

Email marketing is a great way to connect with customers or stay connected with customers. It is also necessary to maintain relationships and loyalty to your brand. However, if done incorrectly, it can turn people away. Recently, I've had friends on Facebook send me messages via Messenger asking for their support to buy tickets for an event for an organization they represent. BE CAREFUL DOING THIS! This could be a violation of the law. Also in this episode is Facebook/Instagram is rollin...

Getting your employees engaged on LinkedIn

May 20, 2021 19:00 - 9 minutes - 6.5 MB

LinkedIn is now offering an analytics tool that helps you see your company's employees are engaging with your content. The tool is called Employee Advocacy. It can be found under the analytics drop-down menu on the dashboard of your business page. It's the same spot you would find information on visitors, updates and followers. According to LinkedIn research, 60 percent of employees are more likely to engage with posts from coworkers and are 14 times more likely to share their organization...

Who can be trusted on social media?

April 30, 2021 13:00 - 15 minutes - 11 MB

Many social media platforms have been under intense pressure to be more transparent with its privacy rules and regulations, as well as being transparent in informing people what information they collect. Recently, I came across a study done by Business Insider Intelligence called "The 2020 Digital Trust Report." According to the report's introduction, "'The 2020 Digital Trust Report' analyzed how U.S. social users perceive social platforms on measures of trust and ad engagement, with an ey...

Future of voice searching, SEO

April 22, 2021 16:00 - 14 minutes - 10.1 MB

In this episode, the future of voice searching and how it correlates with an effective search engine optimization strategy. In the episode, data is presented that shows the growth in voice searching and why it should start to be a consideration for social and digital media marketing strategies. Plus, Hootsuite has committed its users to help them excel in customer service on social media.

Facebook ditching analytics tool

April 15, 2021 17:00 - 15 minutes - 10.5 MB

In this episode, the focus is on Facebook's decision, albeit made and announced quietly, it plans to remove the analytics and insights tool by June 30, 2021. Why? What does it mean going forward when trying to understand analytics on Facebook? Also in this episode: Pew Research has released an extensive report about social media use in the U.S. Tips to improve your social media content.

LinkedIn to offer more personalization tools

April 08, 2021 19:00 - 11 minutes - 8.25 MB

For a while, LinkedIn wasn't known for drawing large engagement numbers because it was seen as a more professional or business-like platform. While that is still the case, the recent efforts by LinkedIn show that it is committed to staying relevant in the social media universe. It's doing that by offering its users more ways to bring personalization to what was for so long known as a bland platform. In this episode, we'll talk about that. Plus: What is the future of third-party cookie anal...

Getting email marketing right

April 01, 2021 16:00 - 16 minutes - 11.3 MB

Email marketing is an essential part to any digital/social media marketing strategy. It allows you to stay in touch and keep your followers engaged. You can do that through e-mail blasts and newsletters. Sound the same right? In one way, yes. But they're both very different in their functionality and, more specifically, what content should be in each one. In this episode, I discuss those differences and recommendations. Also in this episode: Apple's iOS 14.5 update could have a significa...

Understanding Google Analytics 4, Clubhouse growth faces challenges

March 24, 2021 01:00 - 13 minutes - 9.47 MB

In this episode we'll talk about the changes that come out with Google Analytics 4 or GA-4, compared to Google Universal Analytics or GA-3. Plus, we'll discuss the challenges Clubhouse faces, as well as Facebook exploring "green screen" option for stories creators.

How to improve your local SEO, plus upcoming YouTube changes

March 17, 2021 19:00 - 17 minutes - 12.3 MB

In this episode, we'll talk about how to improve your local search engine optimization, or SEO. After all, in most cases, businesses are trying to attract local customers. Being listed at the top of the search engine results page, or SERP, is all fine and good in general. But, is it mattering to your local audience or, more importantly, your potential customers? There are a lot of ways to do that and we'll go over each of them. Also in this episode: YouTube unveiled some numbers regarding ...

Facebook expert suggests changes coming for Groups tool

March 10, 2021 17:00 - 18 minutes - 12.4 MB

Mari Smith, a Facebook marketing expert, appeared on Michael Stelzer's and SocialMediaToday.com's show recently and presented some changes looming for Facebook, as well as indicating big shifts coming with the platform's groups tool. In this episode, I discuss those possible changes presented and what they could mean for social media/digital marketing. Also in the episode: LinkedIn to help content creators generate content, leads. IQ Rival releases report about social media trends and be...

Facebook looking to reduce political content in news feeds

February 18, 2021 19:00 - 16 minutes - 11.1 MB

Facebook has been under fire for much of the last several years with the volume of political posts on users' news feeds (real or fake). So, after seeing a second straight quarter drop in daily active users, Facebook is looking to do something about it. Other topics covered: Hootsuite unveils option to post and/or schedule posts to IG stories. Clubhouse is social media's latest fast-growing app. How serious is it? TikTok unveils recipe integration, as well as e-commerce. Subscribe to my ...

TikTok making moves to become social media leader

February 10, 2021 18:00 - 19 minutes - 13.1 MB

TikTok is recognizing its place in the social media universe and it is making changes to cement itself as a leader, maybe even dethroning Facebook. How? One of them is creating resources section to help educate new and/or inexperienced users use the app. Among the other topics covered in this episode: 10 tips to increase your presence on LinkedIn. Pinterest reports growth among users and revenue. Be sure to subscribe to my blog: https://nicholasdettmann.blogspot.com/

Facebook reveals worrisome trend; state of mobile marketing in 2021

February 01, 2021 20:00 - 14 minutes - 9.9 MB

Facebook recently released its annual performance update. There was good news and bad news, including a potentially worrisome trend. It's not time to hit the panic button, but the button is on the desk. The concern has to do with active users of Facebook. Other topics covered: Facebook shows some transparency and shows, in some detail, how its algorithm predicts what users want to see in their newsfeeds. App Annie released a 55-page report detailing trends and figures in mobile marketing...

TikTok introduces new tools; how to improve SEO

January 27, 2021 17:00 - 13 minutes - 9.02 MB

In this episode, we'll discuss some tools TikTok is making available for content creators to help them better understand the app's functionality. It's worth repeating. TikTok had 318 MILLION app downloads in the first quarter of 2020, a record for any social media app. How it fits into marketing strategies and how they perform is still up in the air. But, if you're a social media marketer, it's worth paying attention to TikTok and researching it. Other topics covered: Google SEO (search e...

Debut of Dettmann Media Podcast; YouTube makes key changes

January 22, 2021 20:00 - 9 minutes - 6.53 MB

In this episode, it is the premiere of the Dettmann Media Podcast. The goal of the podcast, which is a new area for me, is to share tips and news about social media and digital marketing. To help kick off the podcast, YouTube announced some key changes to its functionality, including premiere videos, hashtags and analytics. I discuss those changes, what they are and what I think about them.

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