Will SoundCloud Change The Game with fan powered royalties?
DESTROY Podcast | Content Creators on The Uneven Playing Field
English - April 29, 2021 08:00 - 13 minutes - 9.36 MBMarketing Business Entrepreneurship content creators music marketing artists help social media marketing twitter marketing music industry advice music industry contracts music industry 2021 Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
The impact of COVID-19 on the music industry has made it difficult for indie artists to supplement their already meager streaming income from live performances and merch sales. Companies like SoundCloud are attempting to address the shortfall felt by artists by promising higher payouts through their Fan-Powered royalty payout model. But is it enough?
In this podcast, we find out if SoundCloud has come up with something new and innovative that will ultimately change the game, or if their efforts miss the point ultimately falling short in making a real difference in the lives of independent and underrepresented artists.
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