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Episode 4: You Need to Tell the Right Story, with Glenn Clark
Destination On The Left
English - November 09, 2016 09:00 - 39 minutes - 54.8 MB - ★★★★★ - 107 ratingsMarketing Business Society & Culture Places & Travel dmos destination hospitality marketing tourism travel Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 3: Creating Mutually Beneficial Partnerships, with Leah Mueller
Glenn Clark is the president and creative director of Clark CSM Marketing & Communications. He has worked as a Designer and Creative Director alongside world-class talent at agencies such as Partners + Napier in Rochester and Eric Mower & Associates in Syracuse prior to founding an award-winning agency. His vision for Clark CSM has always been to create amazing work with an attentiveness to a wide-array of clients while specializing in tourism and destination marketing. His clients will agree, Glenn is a blast to work with and usually the most enthusiastic person in the room. Even better, he'll never turn down an invite to grab a beer.
What you’ll learn about in this episode: Why he started Clark CSM How Clark CSM got its foothold in the travel and tourism industry What Glenn did for a skiing location in a year with no snow How telling the right story allowed Glenn to help a coffee shop stand out Why you need to work on the business, not in the business What Glenn is doing with the craft beverage industry How to create a powerful, memorable brand through authentic marketing Why it’s important to connect in person -- not just on social media The creative branding blogs that Glenn has launched Ways to contact Glenn: Website: www.clarkcsm.com Resources: Two Cows: www.clarkcsm.com/two-cows Crafting A Brand: http://eepurl.com/ci_eV5 Three Things Every Thursday: http://eepurl.com/bAHYrL