Some people have complained their way through 2020. Others have seen it as an opportunity.


When brothers-in-law Carlos Gil and Reggie Williams both found themselves out of work at the start of the pandemic, their families headed to the hills of North Carolina to quarantine. What came out of that experience was a mask brand that is now being worn by professional athletes, celebrities, and hard working Americans across the country.


Carlos and Reggie saw that COVID wasn't going away any time soon and they sprung into action. With no prior e-commerce or production experience the two of them created comfortable, safe, AND beautiful masks in a variety of different colors. In this episode we talked all about starting a business with family, how they marketed their product by putting it in the hands of every player in the NBA Bubble, and how they're going about spreading positivity with the world. 


If you want to get a mask for yourself, be sure to check out outlawmasks.com and if you're looking to keep up with the journey of the brand, give them a follow over on TikTok






And if you're trying to hang with me on the internet...


Twitter - @ry3dunn


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