Why PR is So Expensive

Designer Discussions : Design Remodeling Marketing

English - April 14, 2022 11:00 - 22 minutes - 15.4 MB - ★★★★★ - 34 ratings
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Previous Episode: How to work with freelance journalists to get published

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Have you ever wondered why it costs so much to hire a publicist? In this episode, Designer Discussions co-host and PR expert Mirjam Lippuner shares why that is and what options you have.

In interior design, “being published” is not optional, it’s required to be recognized.Not unlike interior design, PR is a service, so publicists get paid for their time.You pay for strategic expertise, industry experience, relationshipsDifferent providers: Large agencies, boutique agencies, solo consultantsDifferent ways to charge: typically retainer - long-term because PR is long term, partnership - they are part of your team; Project; HourlyAverage costRetainers $3-5KHourly rates $100-350PR is not cheap and it shouldn’t be!

DIY is an option! There are a lot great free resources, and Get Ink DIY offers a unique program that’s a hybrid of DIY and done-for-you.

Find more info on Get Ink DIY here, or email Mirjam at [email protected].

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-38-Why-PR-is-So-Expensive

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

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Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY