Loss Aversion: Why Do Renderings Work

Designer Discussions : Design Remodeling Marketing

English - May 26, 2022 11:00 - 17 minutes - 12.2 MB - ★★★★★ - 34 ratings
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Previous Episode: Social Proof: The Ultimate Way to Build Know, Like, and Trust

Next Episode: You Have to Give to Get The Power of Reciprocity

In this episode, Maria walks us through the two behavioral economics concepts that perfectly explain the reason why renderings work.

Loss aversion & perceived ownership - make your client see, feel and anticipate the experience, paint the picture of the end resultOnce the client sees the rendering, they feel ownership before they buy and they don’t want to lose it.Print media placements carry higher perceived value than online

Learn more about Maria’s digital sketching software to help your clients feel ownership of the project after the first appointment: https://designappy.com/

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-44-Loss-Aversion-Why-Do-Renderings-Work

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Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY