Lisa Rath | Graphic Design • Digital Design • Business of Design

Lisa joined Itu Chaudhuri Design (ICD) soon after her graduation in 1997 from the National Institute of Design (NID), where she studied Visual Communication, and has been a principal at Itu Chaudhri’s Design for over a decade. Lisa leads their UI/UX projects, both ERP and editorial, maintaining a keen, yet skeptical eye on novel developments. Lisa has taught and judged at the NID and and has been a jury member, moderator speaker at UX events. On this episode, we talk about the series of events that led to Lisa becoming a designer, her experience at NID, how she joined ICD as an intern and then worked there for more than two decades. We talk about some projects Lisa has led, her concerns about the world of UX and about the new challenges a design agency like ICD faces in the 2020s and much more.

PROJECTS LINKS
The Hindu - icdindia.com/projects/energising-the-online-presence-of-indias-most-trusted-daily-newspaper/
Re:Reader - Ministry of Utmost Happiness - www.theministryofutmosthappiness.com
Quint - icdindia.com/projects/bringing-vibrancy-to-the-quint-website/

RELEVANT LINKS (Chronological)
ICD - icdindia.com
Itu Chaudhuri’s Podcast - soundcloud.com/designedthisway/itu-chaudhuri
Ambassador Car - en.wikipedia.org/wiki/Hindustan_Ambassador
Satyajit Ray - en.wikipedia.org/wiki/Satyajit_Ray
NID - nid.edu
CEPT - en.wikipedia.org/wiki/CEPT_University
S Balaram’s Podcast - soundcloud.com/designedthisway/singanapallibalaram
Elephant Design - elephantdesign.com
CD ROM (For Gen Z) - en.wikipedia.org/wiki/CD-ROM
Rohtang Pass - en.wikipedia.org/wiki/Rohtang_Pass
Rajesh Dahiya’s Podcast - soundcloud.com/designedthisway/rajesh-dahiya
Indigo Restaurant - icdindia.com/projects/putting-a-face-to-nouvelle-cuisine/
Open Magazine - openthemagazine.com
InDesign - en.wikipedia.org/wiki/Adobe_InDesign
SEO - en.wikipedia.org/wiki/Search_engine_optimization
Srijan (Drupal Developer) - www.srijan.net
SENSEX (For non-Indians) - en.wikipedia.org/wiki/BSE_SENSEX
Witness (Exhibition) - icdindia.com/projects/giving-witness-a-room/
The Guardian - theguardian.com
IAS - en.wikipedia.org/wiki/Indian_Administrative_Service
The Hindu - www.thehindu.com
Responsiveness - en.wikipedia.org/wiki/Responsive_web_design
Ministry of Utmost Happiness - en.wikipedia.org/wiki/The_Ministry_of_Utmost_Happiness
Arundhati Roy - en.wikipedia.org/wiki/Arundhati_Roy
God of Small Things - en.wikipedia.org/wiki/The_God_of_Small_Things
After Effects - en.wikipedia.org/wiki/Adobe_After_Effects
CSS - en.wikipedia.org/wiki/CSS
Bahaus - en.wikipedia.org/wiki/Bauhaus
2002 Gujarat riots - en.wikipedia.org/wiki/2002_Gujarat_riots
Quint Magazine - www.thequint.com
Ritu (Quint) - en.wikipedia.org/wiki/Ritu_Kapur
Raghav (Quint) - en.wikipedia.org/wiki/Raghav_Bahl
Ayodhya Dispute - en.wikipedia.org/wiki/Ayodhya_dispute
Confirmation Bias - en.wikipedia.org/wiki/Confirmation_bias
First-mover advantage - en.wikipedia.org/wiki/First-mover_advantage
Zamindar - en.wikipedia.org/wiki/Zamindar
Richa Bharghava - www.richabhargava.com