Susan Weinschenk: Maximize your creativity with brain science

Design To Be Conversation

English - April 12, 2022 08:00 - 49 minutes - 34.2 MB - ★★★★★ - 11 ratings
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In today’s episode, I speak with Susan Weinschenk. Susan has a Ph.D. in Psychology and is the Chief Behavioral Scientist and CEO at The Team W, Inc, as well as an Adjunct Professor at the University of Wisconsin, Stevens Point.

Susan consults with Fortune 1000 companies, start-ups, governments, and nonprofits, and is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People and How To Get People To Do Stuff.

We dive into the brain science of creativity and how to come up with better ideas and solutions by working with the 3 networks in your brain that foster creativity: executive attention, imagination, and salience. We discuss how to set specific intentions, why it’s essential to turn off your concentrated brain, and the science behind the “Aha!” moment.